personalized social news

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Personalized Social News Frank Sun

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Page 1: Personalized social news

Personalized Social News

Frank Sun

Page 2: Personalized social news

Contents

History of News Consumption

Personalized Social News Analysis

Interviewer Bio

Future

Q&A

Page 3: Personalized social news

History of News Consumption

Papery

Online

Normally, news means content that is published and printed with ink on paper, distributed by different channels as newspaper or magazine.

Customized, “Google Alerts” help users to focus on the news that he is interested

Generated by the organization or publisher, duplicate of papery news

Personalized Social News: gone from consuming news through traditional media, news websites to having the news broadcast tous by our social network of friends

Page 4: Personalized social news

A BA B

60%

75% A. In 2010, 60% Internet-connected Americans used a social network

B. Now, 75% of news consumed online is through shared news from social networking sites or e-mail

Data Evidence

Page 5: Personalized social news

Personalized Social News Analysis

Engagement

Slate Huffington Post Flipboard Pulse

VisibleQuick Reaction

Integrated Platform

Page 6: Personalized social news

Allow the registered readers subscribe only to the sections, blogs and writers they’re interested in and allow them to comments and share with their friends via Facebook and Twitter in order to improve the customer engagement.

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Use the latest technologies offered by both Facebookand Twitter's application programming interfaces (APIs) to publish automatically and directly to those platforms.

Page 8: Personalized social news

The first integrated platform of a social customized magazine. It combines all the information you may interested from Facebook, Twitter, Google Reader, Tech News and now Linkedin etc.

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Focus on making the content more visually

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Interviewer Bio

Jay Rosen, press critic, writer, and New York University journalism professor

Rosen is the author of PressThink, In April 2007 PressThink recorded its two millionth visits. He also blogs at the Huffington Post.

Rosen is a former member of the Wikipedia Advisory Board. He is currently on the advisory board of Digital First Media, which runs two newspaper companies: Journal Register Company and Media News Group. He is also a member of the advisory board of Post Media, the largest newspaper company in Canada. In November, 2011 he joined the board of The Gazette Company, based in Cedar Rapids, Iowa.

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News Control

Journalist

Interest of News

Filter

Social Influencer

5. Some corporation use social influencer to help them write comments of their products

4. The social stream is a means to filter success

1. Knowledge monopolies are wearing out

2. We still need journalist, but should form an open sourced journalism

3. We do not lost interest of news, but change the platform

Influence

News are consumed everywhere, it is a change to the whole society. Polity, Business, Journalism and Individual are all influenced.

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• Social and user-generated

• Knowledge on the topic

Credibility

1.1. This problem could be improved by enabling users to develop moreThis problem could be improved by enabling users to develop more targeted news feeds on targeted news feeds on personalized topics of interest, but also by identifying specifipersonalized topics of interest, but also by identifying specific sources and curators of c sources and curators of information as more or less credible than others. information as more or less credible than others. OOr r credibility index of the news sources, not only care about who is sharing the information, but also who is knowledgeable, based on whether they are eye-witness to an event or are experts on the topic.

2. Need to reasonable use the individual power of social news and avoid the potential harm to the corporation

Individual power

Corporate power VS employee power

Problems

Page 13: Personalized social news

Customer Engagement

Quick Reaction

Integrated Platform

• Build Advantage

Future

Visual Content

Credibility

Balance Corporate

VS Individual Influence

Page 14: Personalized social news

Q & A

Page 15: Personalized social news