personal inbound marketing

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Personal Inbound Marketing by Jon DiPietro

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Post on 14-May-2015

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As a certified inbound marketing professional, I show businesses how to get the most from their Internet presence. By using these same low/no cost techniques, individuals can harness the power of the Internet for their own personal career development goals. "Personal Inbound Marketing" reveals the five principals of inbound marketing and show how even non-technical people can expand their professional network and establish powerful online brands for about $6 per month.

TRANSCRIPT

Page 1: Personal Inbound Marketing

Personal

Inbound Marketing

by Jon DiPietro

Page 2: Personal Inbound Marketing

Who am I?

Page 3: Personal Inbound Marketing

Digital

Citizen

Page 4: Personal Inbound Marketing

Career Path

Engineer Business

Owner

Blogger Inbound

Marketer

Page 5: Personal Inbound Marketing

The Unknown Professional

Page 6: Personal Inbound Marketing

Digital Footprint

Page 7: Personal Inbound Marketing

Prove it!

Page 8: Personal Inbound Marketing

Traditional Job Seeking

Page 9: Personal Inbound Marketing

Ch-ch-ch-ch-changes

Page 10: Personal Inbound Marketing

Power Shift

Page 11: Personal Inbound Marketing

Power

Shift

Democratization

Page 12: Personal Inbound Marketing

Power

Shift

Web 2.0

Page 13: Personal Inbound Marketing

Power

Shift

Trust

Page 14: Personal Inbound Marketing

New Rules

Page 15: Personal Inbound Marketing

New Rules

Mixed Norms

Page 16: Personal Inbound Marketing

Search

Evolution

Search Evolution

Page 17: Personal Inbound Marketing

Jobvite 2010

Social Survey

Yes

92%

No

8%

Do/will you recruit via social media?

Page 18: Personal Inbound Marketing

Jobvite 2010

Social Survey

Which social networks?

50%

60%

86%

Twitter

Facebook

LinkedIn

Page 19: Personal Inbound Marketing

Jobvite 2010

Social Survey

Spending increasing or decreasing?

Social Recruiting: +50%

Job Boards: -36%

Page 20: Personal Inbound Marketing

Now what?

Page 21: Personal Inbound Marketing

Solution

Content

Page 22: Personal Inbound Marketing

Solution

Spread Ideas

Page 23: Personal Inbound Marketing

Solution

Measure & Convert

Page 24: Personal Inbound Marketing

Inbound Marketing

Page 25: Personal Inbound Marketing

Inbound

Marketing Create

Optimize

Promote Convert

Analyze

Five Steps

Page 26: Personal Inbound Marketing

Inbound

Marketing

Wits vs. Wallets

Page 27: Personal Inbound Marketing

Step One:

Content Remarkable

Readable

Shareable

Blogging

Page 28: Personal Inbound Marketing

Step Two:

Optimize

Inbound

Links URL

Page Titles

Other

SEO Factors

Search Engine Optimization

Page 29: Personal Inbound Marketing

Step Three:

Promote

Social Media

Page 30: Personal Inbound Marketing

Step Four:

Convert

Landing Pages

1) Call to action

2) Conversion form

Page 31: Personal Inbound Marketing

Step Five:

Analyze

Analytics

Structure

Sitemaps

Crawl errors

Keywords

Traffic

Metrics

Visits/visitors

Time on page/site

Bounce/exit rate

Conversion rate

Engagement

Analysis

Segmentation

A/B testing

Competitive Intelligence

If it can’t be measured,

it can’t be managed.

Page 32: Personal Inbound Marketing

Let’s Build It

Page 33: Personal Inbound Marketing

1) Register

Your Name

$1/month

Optional,

but highly recommended

Page 34: Personal Inbound Marketing

2a) Get a

Website

$5/month

Option #1

Page 35: Personal Inbound Marketing

2b) Get a

Website

Option #2

Page 36: Personal Inbound Marketing

3) Create

Your Blog

http://bit.ly/wp-resume

Page 37: Personal Inbound Marketing

4) Add

Content

Presentations, videos, pictures, etc…

Page 38: Personal Inbound Marketing

5a) Brag on

LinkedIn

Trick out your profile

Page 39: Personal Inbound Marketing

5b) Brag on

Twitter

Learn and connect

Page 40: Personal Inbound Marketing

5c) Brag on

Facebook

Share news, pictures, and videos

Page 41: Personal Inbound Marketing

6) Convert

Visitors

Multiple contact points

Page 42: Personal Inbound Marketing

7) Measure

Google Analytics

Page 43: Personal Inbound Marketing

Summary

Step Free/Easy Paid

Register domain $0 $12 per year at GoDaddy

Web host $0 at WordPress.com $5 per month at HostGator

Install/configure WordPress $0 $0

Add content $0 $0

Promote via social media $0 $0

Collect leads via forms $0 $0

Measure traffic $0 $0

Annual Total $0 $72

Page 44: Personal Inbound Marketing

CEO Brian Halligan

Page 45: Personal Inbound Marketing

Thank You

Email: [email protected]

Blog: domesticatingit.com

Twitter: @JonDiPietro

Book: “Social Media for Engineers & Scientists”

leftbrainhandbook.com