personal branding - yappi
TRANSCRIPT
Creating Your Personal Brand
Let’s Think?
What’s a personal brand? Why is it so important? Does everyone need a personal brand? Can you name people with an
outstanding personal brand? What features and traits of character do
they possess?
A bit of facts Based on a survey less than 15% of people have
truly defined their personal brand and less than 5% are living it consistently at work – each and every day.
70% of professionals believe they have defined their personal brand and 50% believe they are living it.
But when you “peel-back-the-onion,” you realize that their focus was centered on self-promotion rather than a commitment to advance themselves by serving others.
What Personal Brand is NOT It's NOT what you say about yourself It's NOT an extension of your employer's
brand It's NOT your presence in the social media It's NOT something that you can ask for It's NOT something that you are entitled to It's NOT a perk It's NOT about the power alone It's NOT a gift that someone can give you It's NOT permanent
“Your brand is what people say about you when you’re not in the room” - Jeff Bezos, Founder of Amazon
Image VS Reputation
Reputation
Is earned
What others see in you
=value
Attracts people
Image
Is built
What you create and show others
= expenses
Costs time and efforts
Stages of Brand Building
Awareness – Have I heard of you? Familiarity – What do I know about
you? Favorability – Do I like you? Trust – Can you be trusted? Advocacy – Would I recommend you?
Brand VS RoutineRoutine
Does what he’s told to do
Has a responsible approach to every task
Given the task by a boss
Lunch time is for his personal needs
Doesn’t even consider taking up some extra job
Minds his own business only
Brand
All his projects are outstanding
Wants to reach the heights in his profession
Wants to work on this project because it’s either innovative or lets him improve his skills
Enjoys social networking at lunch time
Takes up the smallest task if sees further perspective in it
Attaches himself to the project
Brand VS RoutineBrand
Irritates people by his opinions
Enjoys every workday
Gets angry if changes take place slowly
Man of actions
Better ask for apology rather than permission
Routine
Keeps it safe
Workday is just a workday. No fun permitted
Nowhere to hurry
Man of instructions
Better not involve into anything
Step 1. Define where you are NOW
Step 2. Accept that YOU ARE WHO YOU ARE at
this point.
“Be Yourself, Everyone Else is Already Taken”. - Oscar Wilde
Step 3. Define your strong and weak points.
Highlight the strong points and make use of weak points.
Don’t change yourself, modify yourself.
“Too many people overvalue what they are not and undervalue what they are.” - Malcolm Forbes, Publisher
Step 4. Create your own identity. Your
uniqueness.
“Life isn’t about finding yourself. Life is about creating yourself.” - George Bernhard Shaw
Step 5. Define your roles in which you want to
create a brand.
12 ArchetypesMotivation Archetype
Stability CaringCreatorRuler
Social attachment Usual guyFriendJoker
Risk and mastery FighterWhite crowMagician
Education NaïveResearcherSage
Step 6. Define your target audience
Step 7.
Get Personal Brand Toolkit: Business card Resume/CV Portfolio Blog/website Social network profiles: LinkedIn,
Facebook, Twitter Video resume Wardrobe E-mail address
Visual Resume
Elevator Pitch Who are you? What do you do? Why do you do it? What’s in it for others? What’s different about it? What are your plans?
6 P
Passion Purpose Planning People Play Perseveranсe
Personal Branding Crisis Too much self-promotion on social
networks Your brand lacks consistency You aren’t using your brand to network You never proofread You lack credibility You don’t provide something unique
Thank You! Inna Shmun
http://www.facebook.com/inna.shmun [email protected]