personal branding - yappi

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Creating Your Personal Brand

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Page 1: Personal branding - Yappi

Creating Your Personal Brand

Page 2: Personal branding - Yappi

Let’s Think?

What’s a personal brand? Why is it so important? Does everyone need a personal brand? Can you name people with an

outstanding personal brand? What features and traits of character do

they possess?

Page 3: Personal branding - Yappi

A bit of facts Based on a survey less than 15% of people have

truly defined their personal brand and less than 5% are living it consistently at work – each and every day. 

70% of professionals believe they have defined their personal brand and 50% believe they are living it.  

But when you “peel-back-the-onion,” you realize that their focus was centered on self-promotion rather than a commitment to advance themselves by serving others.

Page 4: Personal branding - Yappi

What Personal Brand is NOT It's NOT what you say about yourself It's NOT an extension of your employer's

brand It's NOT your presence in the social media It's NOT something that you can ask for It's NOT something that you are entitled to It's NOT a perk It's NOT about the power alone It's NOT a gift that someone can give you It's NOT permanent

Page 5: Personal branding - Yappi

“Your brand is what people say about you when you’re not in the room” - Jeff Bezos, Founder of Amazon

Page 6: Personal branding - Yappi

Image VS Reputation

Reputation

Is earned

What others see in you

=value

Attracts people

Image

Is built

What you create and show others

= expenses

Costs time and efforts

Page 7: Personal branding - Yappi

Stages of Brand Building

Awareness – Have I heard of you? Familiarity – What do I know about

you? Favorability – Do I like you? Trust – Can you be trusted? Advocacy – Would I recommend you?

Page 8: Personal branding - Yappi

Brand VS RoutineRoutine

Does what he’s told to do

Has a responsible approach to every task

Given the task by a boss

Lunch time is for his personal needs

Doesn’t even consider taking up some extra job

Minds his own business only

Brand

All his projects are outstanding

Wants to reach the heights in his profession

Wants to work on this project because it’s either innovative or lets him improve his skills

Enjoys social networking at lunch time

Takes up the smallest task if sees further perspective in it

Attaches himself to the project

Page 9: Personal branding - Yappi

Brand VS RoutineBrand

Irritates people by his opinions

Enjoys every workday

Gets angry if changes take place slowly

Man of actions

Better ask for apology rather than permission

Routine

Keeps it safe

Workday is just a workday. No fun permitted

Nowhere to hurry

Man of instructions

Better not involve into anything

Page 10: Personal branding - Yappi

Step 1. Define where you are NOW

Page 11: Personal branding - Yappi

Step 2. Accept that YOU ARE WHO YOU ARE at

this point.

“Be Yourself, Everyone Else is Already Taken”. - Oscar Wilde

Page 12: Personal branding - Yappi

Step 3. Define your strong and weak points.

Highlight the strong points and make use of weak points.

Don’t change yourself, modify yourself.

“Too many people overvalue what they are not and undervalue what they are.” - Malcolm Forbes, Publisher

Page 13: Personal branding - Yappi

Step 4. Create your own identity. Your

uniqueness.

“Life isn’t about finding yourself. Life is about creating yourself.” - George Bernhard Shaw

Page 14: Personal branding - Yappi

Step 5. Define your roles in which you want to

create a brand.

Page 15: Personal branding - Yappi

12 ArchetypesMotivation Archetype

Stability CaringCreatorRuler

Social attachment Usual guyFriendJoker

Risk and mastery FighterWhite crowMagician

Education NaïveResearcherSage

Page 16: Personal branding - Yappi

Step 6. Define your target audience

Page 17: Personal branding - Yappi

Step 7.

Get Personal Brand Toolkit: Business card Resume/CV Portfolio Blog/website Social network profiles: LinkedIn,

Facebook, Twitter Video resume Wardrobe E-mail address

Page 18: Personal branding - Yappi

Visual Resume

Page 19: Personal branding - Yappi

Elevator Pitch Who are you? What do you do? Why do you do it? What’s in it for others? What’s different about it? What are your plans?

Page 20: Personal branding - Yappi

6 P

Passion Purpose Planning People Play Perseveranсe

Page 21: Personal branding - Yappi

Personal Branding Crisis Too much self-promotion on social

networks Your brand lacks consistency You aren’t using your brand to network You never proofread You lack credibility  You don’t provide something unique

Page 22: Personal branding - Yappi

Thank You! Inna Shmun

http://www.facebook.com/inna.shmun [email protected]