personal branding masterclass for coaches, consultants, solopreneurs & small businesses

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© ling wong | business-soulwork.com/copywriting/ Personal Branding Masterclass

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© ling wong | business-soulwork.com/copywriting/

Personal Branding Masterclass

© ling wong | business-soulwork.com/copywriting/

Personal Branding Masterclass

For Coaches, Consultants, Solopreneurs & Small Business Owners who want to cut

through the clutter and stand out in the marketplace while staying true to their

values, convictions and visions.

© ling wong | business-soulwork.com/copywriting/

Personal Branding Masterclass

Why Personal Branding?

© ling wong | business-soulwork.com/copywriting/

Personal Branding Masterclass

A strong personal brand provides MEANINGFUL INPUT for your marketing.

© ling wong | business-soulwork.com/copywriting/

Personal Branding Masterclass

Everything you say, do and write affects how others perceive you and your business.

Are you intentionally curating your presence, or

are you leaving it up to chance?

© ling wong | business-soulwork.com/copywriting/

Personal Branding Masterclass

Unique Positioning Memorability

Top of Mind

Trust Credibility

Conversion Premium Pricing Loyal Clients

© ling wong | business-soulwork.com/copywriting/

Personal Branding Masterclass

In this Masterclass, you’ll learn: 5 CRITICAL LAYERS of a powerful personal brand that builds trust, credibility and relationships to get more clients. 3 COPYWRITING STRATEGIES for content that boldly and unapologetically expresses your personal brand.

© ling wong | business-soulwork.com/copywriting/

Personal Branding Masterclass

To access complete video training, visit business-soulwork.com/personal-branding-masterclass/

© ling wong | business-soulwork.com/copywriting/

Personal Branding Masterclass

Intuitive Brainiac

Copywriting Alchemist

Creativity | Individuality No BS | Do What Matters

Create Meaning in Business Cyclist | Runner | Chocoholic

© ling wong | business-soulwork.com/copywriting/

Personal Branding Masterclass

© ling wong | business-soulwork.com/copywriting/

Personal Branding Masterclass

#1. The Essence

Values | Convictions | Personality

The Anchor

Create Meaning Do What Matters

© ling wong | business-soulwork.com/copywriting/

Personal Branding Masterclass

#2. The Message

Your Golden Thread Expression of your Identity

What’s the ONE thing you want to be known for?

© ling wong | business-soulwork.com/copywriting/

Personal Branding Masterclass

#3. The POV

In alignment with your ESSENCE & MESSAGE

What are your BOLD statements?

© ling wong | business-soulwork.com/copywriting/

Personal Branding Masterclass

#4. The Expertise

Layer subject matter on top of your ESSENCE & MESSAGE, then position it through the lens of your POVs

© ling wong | business-soulwork.com/copywriting/

Personal Branding Masterclass

#5. The Expression

Your Strength

Give voice to your values, convictions & personality Embody your message & POVs

Your Audience Your Subject Matter

© ling wong | business-soulwork.com/copywriting/

Personal Branding Masterclass

The Challenges

Loss in Translation

Turning the clarity into content that converts Copy that sounds like everyone else

Plain vanilla stuff with no personality

© ling wong | business-soulwork.com/copywriting/

Personal Branding Masterclass

To access complete video training, visit business-soulwork.com/personal-branding-masterclass/

© ling wong | business-soulwork.com/copywriting/

Personal Branding Masterclass

© ling wong | business-soulwork.com/copywriting/

Personal Branding Masterclass

1. Be Original

If you don’t have 130% conviction about what you say or write, how can you expect your audience to be convinced?

Discernment Sell It Like You Mean It Discipline

© ling wong | business-soulwork.com/copywriting/

Personal Branding Masterclass

2. Be Human

Honor every piece of your life experience by putting it in the proper spotlight.

Storytelling Confidence & Trust Vulnerability

© ling wong | business-soulwork.com/copywriting/

Personal Branding Masterclass

© ling wong | business-soulwork.com/copywriting/

Personal Branding Masterclass

3. Be Offensive

How would you express your Truth when you remove your fears and conditioning?

Inevitability Stand up for your beliefs and convictions

Clarity

© ling wong | business-soulwork.com/copywriting/

Personal Branding Masterclass

To access complete video training, visit business-soulwork.com/personal-branding-masterclass/

© ling wong | business-soulwork.com/copywriting/

Personal Branding Masterclass

Your Turn

Uncover the critical layers of your personal brand for meaningful, impactful and effective marketing.

50 minutes can save you from 50 weeks of running in circles... Trying to figure it out in your own head.

© ling wong | business-soulwork.com/copywriting/

Personal Branding Masterclass

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