personal branding: how to tell your story online
DESCRIPTION
You can’t be modest; there’s a difference between bragging, and recognizing the unique qualities that make you interesting and noteworthy. Personal branding is as important as ever as our lives become more intertwined with the web and social media everyday. Learn how to brand yourself in this deck by Sarah Hodges, cofounder of Intelligent.ly and Head of Marketing at Smarterer. Learn more from the experts by visiting http://intelligent.ly/learnTRANSCRIPT
presents
Personal Branding: Tell Your Story OnlineSarah Hodges @Hodges
Personal Branding:
How to Tell Your
Story Online
@hodges
Data Hound
StartupHugger
Peruvian Grub
Aficionado
BOLDMarketer
“The cool thing is, you get to choose how
people view you. As long as your actions
constantly and consistently match your
positioning, you can determine the immediate
and direct connection people make when
they see, hear, or think about you.”
- Dharmesh Shah, CTO, HubSpot
peter boyce@badboyboyce
LURK
#measure
What are you
passionate
about?
Who else
shares your
passion?
What are they
talking about?
Who are they
talking to?
Where are
they talking?
Join the
conversation!
what makes
you different?
“Eliminate the things that don't matter, that you're never going to get better at or that you're already good at. What's left are the places where you have the opportunity to change your position in the market.”
Seth GodinThe Best Marketer On Earth
exercise
POSITIONING Sarah Hodges is passionate startup advocate and bold data-driven marketer, who plays to win.
ONE WORD BOLD
SKILLS• Community building• Data-driven marketing• Strategic acumen
PERSONALITY• Sparkly• Passionate• Tenacious
STORIES
• I founded Intelligent.ly because I wanted to let other people experience the support and generosity I’ve received from our startup ecosystem.
• I joined the Smarterer team because I am passionate about big ideas that have the power to transform industries.
PROOFS
• Leveraged data to inform marketing strategies that helped the RunKeeper team grow to a community of over 10M users.
• Co-founded Intelligent.ly, a community that connects startups with experts to learn, to win.
Elements of the totally awesome Holland-Mark (@hollandmark)
One Simple Thing™ Framework…altered a bit!
create a blueprint for your brand
it’s okay to
be the first
one to the
party
promote yourself
• Personal, professional or a blend – take a stance!
• Choose your voice
• Leverage your cover photo & background
• Include relevant keywords and hashtags for search
• Link to the site that best represents your brand
the first thing people see
skills pay the bills: look for skills that
are trending and growing to
optimize your profile for SEO
you
have
time to
blog
you can be famous too
give yourself a grade
don’t be afraid
of re-branding
GOTBRAND?
@hodges
