BEAUTY, COLOR, PERCISION, EDUCATION

PERSONA 7

PROFILE• AS A YOUNG GIRL, I MADE A GARBAGE PILE OF BARBIES (ALL WITH STYLISH

HAIRCUTS) THAT WERE NO LONGER OF USE, PRECISELY DUE TO THE FACT THAT

THEY HADN‟T ANY HAIR LEFT. THE EXCITEMENT OF RECEIVING A BARBIE AS A

GIFT WAS A GREAT OPPORTUNITY TO SEE WHAT NEW ASYMETRICAL (PARTLY

PURPOSEFUL) CUT I COULD CREATE. WITH THIS BEING SAID, I KNEW AT A YOUNG

AGE I WOULD BECOME A COSMETOLOGIST. HOWEVER, I WAS ALWAYS AWARE OF

THE STEREOTYPE OF A “HAIRDRESSER” AND AFTER A MOMENT‟S THOUGHT, I

SAID TO MYSELF, “WELL, AT LEAST I‟M BLONDE MOST OF THE TIME…I COULD FIT.”

ALWAYS KEEP THEM GUESSING IS PROBABLY A GREAT MARKETING STRATEGY.

THEREFORE, BEGAN THE QUEST TO BECOME THE MOST EDUCATED AND SKILLED

HAIRDRESSER (AND MOST UNIQUE) IN UTAH.

PROFILE• I HAVE BEEN A COSMETOLOGIST FOR 13 YEARS. I AM A LICENSED COSMETOLOGY

INSTRUCTOR AND HAVE EDUCATED FOR MARINELLO AND PAUL MITCHELL. I HAVE

ATTENDED NUMEROUS CONTINUING EDUCATION CLASSES AND WAS THE MAKE

UP SPECIALIST FOR PAUL MITCHELL OGDEN, TRAINING UNDER PAUL MITCHELL‟S

ORIGINAL MAKE UP ARTIST. I ALSO HAVE A BSA DEGREE IN COMMUICATIONS WITH

A EMPHASIS IN PUBLIC RELATIONS/ ADVERTISING. (I ALMOST SOUND QUALIFIED)

MOST IMPORTANTLY, MY GREATEST QUALIFICATION IS MY LOVE AND PASSION

FOR THE INDUSTRY AND WHAT I DO. I MAKE PEOPLE FEEL BETTER AND LOVE

THEMSELVES AGAIN IN A MATTER OF HOURS AND SOMETIMES MINUTES WHILE

CREATING ART. I HAVE GAINED A GREAT KNOWLEDGE OF COLOR THEORY,

CHEMISTRY AND GEOMETRY AND LOVE TO SHARE THIS KNOWLEDGE WITH

OTHERS. PEOPLE ARE BEAUTIFUL AND WE SPEND TOO MUCH TIME HIDING

UNDER A PERSONA. THAT IS WHY I DO THIS.

• NEVER WERE THE TIMES WHEN

YOU PICKED UP A BOX OF BRIGHT

RED HAIR COLOR AND PUT IT ON

YOUR ALREADY TINTED BLACK

HAIR, AND IT TURNED OUT JUST

LIKE THE PICTURE OF THE PHOTO

SHOPPED MODEL ON THE BOX.

WHAT HAPPENED? I DID EXACTLY

WHAT IT SAID!!!

COLOR

LET ME HELP YOUMAYBE THIS… OR PERHAPS THIS….

I GO

T T

HIS

…

I HAVE EXTENSIVE TRAINING IN COLOR THEORY. LET ME FIND

YOUR NATURAL LEVEL AND SKIN TONE AS WELL AS FACE

SHAPE AND WE WILL COME UP WITH A CUSTOMIZED LOOK

THAT PORTRAYS WHO YOU ARE, WHAT YOU ARE ABOUT, FITS

YOUR LIFESTYLE AND SHOWCASES YOUR BEAUTY. LET‟S TALK

BUDGET FIRST AND PUT ALL YOUR CARES AT EASE SO THAT

YOU CAN ENJOY YOUR COLOR SERVICE AND NOT BE

STRESSED ABOUT SURPRISE COSTS AT THE END. BE ASSURED

THAT YOU WILL LEAVE LOOKING LIKE THE BEAUTY YOU ARE

AND NOT SOME GIRL ON A BOX. I HAVE FULL CONFIDENCE IN

MY ABILITY WITH COLOR CORRECTIONS AND COLOR REMOVAL

WHILE NOT PERFORMING SERVICES THAT WILL COMPROMISE

THE HEALTH AND INTEGRITY OF YOUR HAIR.

NEWS TO ALL: HAIR IS ALREADY DEAD ONCE IT LEAVES THE

FOLLICLE OR ELSE THAT FLAT IRON WOULD HURT REAL, REAL

BAD SO LOGIC WOULD TELL US THAT YOU CAN‟T USUALLY

BRING SOMETHING THAT IS DEAD BACK TO LIFE SO LET‟S KEEP

WHAT WE GOT INTACT, ALRIGHT?

COLOR SERVICES• ALL OVER COLOR

• HIGHLIGHT AND LOWLIGHTS

• SHADOW BOX OR BLOCK COLOR

• MELTS OR OMBRES

• GRAY COVERAGE AND BLENDING

• COLOR CORRECTION

• COLOR REMOVAL

• EYE BROW TINT MATCHING

CUTSA CLIENT COMES IN AND SAYS, “ I

WANT TO HAVE JENNIFER ANISTON‟S

HAIRCUT.” I AGREE THAT WE WOULD

ALL WANT HER AMAZING HAIR AT

TIMES BUT WE FORGET THAT WE ALL

HAVE AMAZING HAIR..IT IS HOW WE

UTILILIZE OUR TEXTURE, DENSITY

AND WAVE PATTERN THAT ALLOW US

TO HAVE THE „PERFECT‟ CUT.

CUTTING SERVICES• WOMAN CUTS

• MALE BARBER CUTS AND FADES

• FADE DESIGNS

• KIDS CUTS

• FRINGE OR BANG CUTS

• RAZOR CUTS

• TEXTURIZING

• EYEBROW TRIM AND SHAPING

• MOUSTACHE AND BEARD TRIMS

• ALL CUTS CUSTOMIZED TO YOUR UNIQUE

FACE SHAPE AND LIFE STYLE

MAKE UPNATURAL AVANTE GARDE

CUSTOMIZED

CONSULTATION• MAKE UP APPOINTMENTS ARE USUALLY

MADE FOR SPECIAL EVENTS AND

OCCASIONS. I ALSO OFFER MAKE UP

KNOWLEDGE AND TRAINING FOR THE

NOVICE OR BEGINNER. I ENJOY HELPING

YOUNG TEENS LEARN HOW TO APPLY MAKE

UP FOR THE FIRST TIME SO THAT THEY DO

NOT LOOK LIKE THEY ARE 20 RATHER THAN

13 YEARS OLD. I ENJOY MAKING A BRIDE HER

MOST BEATIFUL ON HER SPECIAL DAY. I LIKE

THE ENERGY OF PROM NIGHT AND PUTTING

THE FINISHING TOUCHES ON WITH MAKE UP.

I ALSO LIKE DOING CREATIVE AVANTE GARDE

LOOKS FOR PARTIES OR THEMED EVENTS.

MAKE UP SERVICES• MAKE UP FOR BEGINNERS

• BRIDAL AND BRIDAL PARTY

• AVANTE GUARDE

• SKIN AND COLOR EVALUATIONS & TUTORIAL

• SIMPLY BEAUTIFUL MAKE UP APPLICATION

FAV PRODUCTS• HOW MANY PRODUCTS ARE UNDER YOUR SINK? HOW MANY DO YOU USE? HOW OFTEN

DID YOUR STYLIST OR MAKE UP ARTIST GIVE YOU EXACTLY THE LOOK THAT YOU

WANTED AND YOU BOUGHT EVERYTHING THAT HE/SHE USED ON YOUR HAIR AND YOU

COULD SIMPLY NOT RECREATE THE SAME LOOK AT HOME? HOW FRUSTRATING!!!! I AM

HERE TO GIVE MY OPINION AS A PROFESSIONAL ON HAIR AND MAKE UP PRODUCTS. FOR

THE SAKE OF VIRGIN EARS I WILL KEEP MY PASSIONATE COMMENTARY OUT OF IT I

HAVE BEEN TO SO MANY PK CLASSES (PRODUCT KNOWLEDGE CLASSES) AND EACH

TRIES TO PREACH THAT THEY HAVE A PRODUCT THAT IS THE BEST FOR EVERY TYPE AND

TEXTURE OF HAIR AND EVERY SKIN TYPE AND IN MY EXPERIENCE THAT JUST IS NOT THE

CASE.

• WHEN A CLIENT IS IN MY CHAIR, THEY WILL EXPERIENCE MANY PRODUCT LINES THAT

ARE CUSTOMIZED TO THEIR HAIR AND LIFESTYLE NEEDS. ON THE FOLLOWING SLIDE IS A

LIST OF SOME OF MY FAVORITE PRODUCTS BUT PLEASE REMEMBER THAT WHAT WILL

WORK FOR YOUR HAIR NEEDS IS TO BE DISCUSSED WITH A PROFESSIONAL AND IF THEY

ARE DOING THEIR JOB PROPERLY, YOU WILL LEAVE WITH THE CORRECT PRODUCT AND

THE KNOWLEDGE OF HOW TO USE IT.

THE BEST• DAMP HAIR PRODUCTS/BEFORE HEAT TOOLS

• BUMBLE AND BUMBLE PREP

• PAUL MITCHELL QUICK SLIP (FOR ROUND BRUSHING AND SLICK)

• SEXY HAIR POWDER PLAY

SEBASTIAN WHIPPED CRÈME

• SEBASTIAN THICKEFY FOAM

• HEALTHY SEXY HAIR REINVENT TOP COAT

• IT‟S A 10 MIRACLE TREATMENT

THE BEST• THERMAL PROTECTION/ STYLING AIDS

• PAUL MITCHELL HOT OFF THE PRESS

• STYLE SEXY HAIR HEAT DEFENSE HOT TOOL SPRAY

• BUMBLE AND BUMBLE STYLING LOTION

• BED HEAD MANIPULATOR

• PAUL MITCHELL MITCH BARBER CLASSIC

• SEBASTIAN MICROFIBRE

• DIVA CURL

• BUMBLE AND BUMBLE TEXTURE CRÈME

• PAUL MITCHELL SPRAY WAX

FINISHING

PRODUCTS• KENRA 25

• SEBASTIAN SHAPER

• SEBASTIAN HALO MIST

• BUMBLE AND BUMBLE DRY SPUN

• MATRIX DESIGN SERUM

BARBER WORK

SHORT CUTS

BEFORE AND AFTER

MELT OR OMBRE

MORE SHORT CUTS

PEEK A BOO’S

AVANT GARDE MELT

SUBTLE

HIGHLIGHTS

PROM MAKE UP

UP DO

SIMPLE CUT

CONTACT INFO• IF YOU LIVE IN NORTHERN UTAH OR ARE VISITING THE AREA, FEEL FREE TO CALL

OR TEXT FOR AN APPOINTMENT WITH ME.

• BRANDY MAHOSKEY

• STYLIST/MAKE UP ARTIST

• (801)645-1232

• DARATPINK@GMAIL.COM

WWW.PERSONA7.COM