persona #1, shawn

Active: The desire to get out there. Name: Shawn Renalds Education: Goes to college for graphic design two days a week. He’s chosen this major so that he can work with and in�luence the snowboarding /skateboarding scene. Employment: Part-time valet/bell boy job. Shawn only works so that he can play later. Location: Longmont, Colorado. Shares a condo with four other guys, paying around 540$ a month for rent. He’s around other peers that share his interest’s in snowboarding. Needs: Validation/Acceptance amongst peers, Grati�ication, Connecting Wants: Share-i�ication, Ease of use, Durability, Low price point, Functional/stylish tool. Aspirations: Gain peer cred, Build self-esteem, to re-live the moment, Self-expression. Spare Time: When there is no snow, or he has time at home Shawn is watching snowboard videos, listening podcasts, reading magazines, browsing websites and his social network, and usually the TV is on in the living room. POV on Advertising: “What has a brand done for me?” He has low expectations on advertising, and he feels like there are no direct bene�its. Shawn’s group of friends need a social link to/with the brand to become loyal. He’s the �lagship for his group, so he’s always looking for new opportunities, latest gadgets, in order to keep being “different” and try to infuse a trend among his peers. User Persona Offline Offline Offline Offline Work Work Work Work Valet Job College: Graphic Design Play Play Play Play Snowboarding Online entertainment, video, pictures, etc. Attending Snowboarding competitions/ Concerts Hits the pub with friends Home Home Home Home Rents with roommates : 540$ Monthly Family back east in Virginia, two younger brothers and a sister. Looking to settle in a community that shares his passion. Want's to be apart of a niche, a place of belonging. Close to the slopes, Longmont is just outside of Boulder and many snow resorts. Online Online Online Online Social networks Facebook Myspace Video Youtube Myspace Facebook Email Yahoo Gmail Snowboarding Onthesnow.com (snow reports) Transworld Snowboarding Youtube Music TPB iTunes Pandora Shawn's Mindmap

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Active: The desire to get out there.

Name: Shawn Renalds

Education: Goes to college for graphic design two days a week. He’s chosen this major so that he can work with and in�luence the snowboarding /skateboarding scene.

Employment: Part-time valet/bell boy job. Shawn only works so that he can play later.

Location: Longmont, Colorado. Shares a condo with four other guys, paying around 540$ a month for rent. He’s around other peers that share his interest’s in snowboarding.

Needs: Validation/Acceptance amongst peers, Grati�ication, Connecting

Wants: Share-i�ication, Ease of use, Durability, Low price point, Functional/stylish tool.

Aspirations: Gain peer cred, Build self-esteem, to re-live the moment, Self-expression.

Spare Time: When there is no snow, or he has time at home Shawn is watching snowboard videos, listening podcasts, reading magazines, browsing websites and his social network, and usually the TV is on in the living room.

POV on Advertising: “What has a brand done for me?” He has low expectations on advertising, and he feels like there are no direct bene�its. Shawn’s group of friends need a social link to/with the brand to become loyal. He’s the �lagship for his group, so he’s always looking for new opportunities, latest gadgets, in order to keep being “different” and try to infuse a trend among his peers.

User Persona

OfflineOfflineOfflineOffline

WorkWorkWorkWorkValet JobCollege: Graphic Design

PlayPlayPlayPlay

SnowboardingOnline entertainment, video,pictures, etc.

Attending Snowboardingcompetitions/ ConcertsHits the pub with friends

HomeHomeHomeHome

Rents with roommates : 540$ MonthlyFamily back east in Virginia,two younger brothers and asister.

Looking to settle in a community that shareshis passion. Want's to be apart of a niche, aplace of belonging.

Close to the slopes, Longmont is justoutside of Boulder and many snowresorts.

OnlineOnlineOnlineOnline

Social networksFacebookMyspace