Pernod Ricard

Our work for Pernod Ricard, who co-lead the global wines and spirits industry, has now spanned more than 12 years. In that time we’ve worked with both their ‘Global Icons’ - Absolut and Chivas Regal – and nearly every one of their ‘Strategic Premium’ and ‘Strategic Prestige’ spirits and champagne brands. Our work has covered global brand activation strategy, digital and social campaigns, on & off trade activation, advertising, experiential, shopper, trade communications, international market workshops and training, travel retail, tasting programmes, drinks & ritual creation, product education, brand ambassador programmes and mentoring, to name just a few. From promoting trial of Chivas Regal in the UK on-trade to helping redefine the way the Perrier-Jouet brand is activated internationally, Pernod Ricard has used Cubo for both UK and global briefs with our work having now been used in over 30 markets worldwide.

Perrier-Jouet on trade activation across key global markets to improve visibility and trial

“7 Years, 7 Truths” - Havana Club trade and consumer mentoring programme

Jacob’s Creek travel retail activation supporting global tennis sponsorships

Retail promotion partnership with Paul Smith

Global tasting programme and ambassador training for Havana Club

Chivas Regal - drinks rituals and cocktail creation across all international markets

“Malibu Mash-Up” global activation for latest advertising drive

Chivas Regal UK retail trade promotions

Global brand activation and 360 idea generation and inspiration for G.H.Mumm

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