perishable goods

Market behavior o f Perishable good

What is market behavior ?

Market behavior is a broad economic term that refers to the behavior of consumers, businesses, or the stock market.

It is often analyzed and used to generate various marketing strategies aimed at boosting sales or brand recognition when dealing with businesses and consumers by analyzing their purchasing behavior.

It is the most likely consumer needs addressed by a product, and the most effective advertising stimulite to begin a successful campaign strategy.

Understanding stock market behavior is also important for investors looking to predict trends, time the market, or choose the best outlets for their investments.

http://www.wisegeek.com/what-is-the-stock-market.htm

To cont….

Market behavior can also refer to the behavior of the stock market. Some of the same observations from consumer behavior analysis can be applied to buying and selling behavior within the stock market..

Much of this day-to-day fluctuation in the stock market is simply "noise," and the long-term market behavior is quite different.

Understanding these trends can help investors better understand the stock market, when to buy and sell, and which investing strategies are best

what are the perishable goods? Perishable foods are those foods which are likely to spoil,

decay or become unsafe to consume. Examples of foods that must be kept refrigerated for safety includes Fruits, meat, poultry, fish, dairy products, and all cooked left overs.

Those goods which are spoil or get stale like bread, cake, pies, pastries, are called semi-perishable

Perishable goods are those goods which are lost after the period of time.

Bananas are a typical example of perishable goods. By perishable we mean goods which cannot stored for any length of time without going bad.

1: Producer Goods : Goods which are produced of other goods are called produced goods.E.G (Plants,Machinery,Factory)

2;Consumer goods : Goods bought and used by consumers, rather than by manufacturers for producing other goods.

Nature of Market and factors Running item. Short shelf life. Seasonal and Unseasonable items. Unpredictable demand. Due to weather and other factors. High costly for saving and Maintaining.

Marketing MiX Price: Prices may be increase due to festival and OFF

day … It have direct relationship over placement due maintaining., and low supply.

Product: Fruits, vegetable's, raw milk and foods poultry, fish, dairy products, and all cooked left overs.

Promotion: There is no promotion and advertisement

of perishable goods . But sometimes media telecast the occasion in which perishable goods are shown.

To cont…… Placement: 1: (Hyper store) They have high price over

perishable goods because they have cold freezer then can store it for a long time that’s why they have more demand over others.

2: Local shop: They research by the their areas that what is the demand of people in their areas indeed they have small margin.

3: Animal Carriage: Their dealing is hand to month with minimal margins because they didn’t have cold freezer for more perishable goods but people have demand in them.

Factor of Perishable goods MARKETING: Pricing as well as marketing both are very sensitive

matter in case of perishable goods. Perishability of any product works in two ways together negative & positive.

In case of Fruits and Vegetables the sensitivity of pricing & marketing become more complex because of the factors involved in this matter, such as perishable nature of produces, transportation problem, limited availability, demand, government policies, seasonal factors various diseases, high cost of production and marketing charges etc.

While taking decisions regarding the pricing and making strategy about marketing of said produces, these factors are needed to be considered positively.

So keeping in view an appropriate pricing & effective marketing the following factors may be taken into consideration:

PERISHABLITY Perishable nature of the produces like Fruits and Vegetables play an important role while

taking decision about the pricing and marketing of the said produces. Perishable nature of Fruits and Vegetables affects the pricing and marketing to a great

extent. As we know that generally when such produces keep for a long time the quality of the produces become impossible to be maintained and in such a situation growers, wholesalers or even retailers are bound to sell the produces at lower prices to create the demand of the produces and this expected situation inversely force them to charge high price at the initial stage of the introduction of said produces which causes fluctuation in prices.

One more thing which is also observed and required a great attention is that these produces can not be preserved for a long time and preservation cost is also very high which also cause high prices of preserved items. The marketing of said produces also get affected with the above-mentioned factor.

As we know that marketing is a lengthy process it takes time to make the ultimate users aware about the produces and because of the perishable nature of Fruits and Vegetables the marketing of these produces fail to get the full space.

SEASONAL FACTOR The seasonal factor also leaves its effect on pricing and marketing of fruits and vegetables.

Each Fruit and Vegetable has its own season to grow, it means no Fruit and Vegetable can grow whole of the year. This seasonal factor restricts the availability of said produces.

The production of every Fruit and Vegetable is restricted to a certain period during which the availability of said produces is possible in bulk but as the season gets ended the supply become lesser and of course of lower quality which directly influence the pricing and marketing of Fruits and Vegetables.

Seasonal factor involved in the production of Fruits and Vegetables work by two ways such as at the beginning of the season, the availability of the produces is possible at higher rate, because the available quantum is less.

On the other hand at the end of the season the available quantum is also less but sold for lower price, it is because of the fact that it is the time when the produces become tasteless and may have lost their attraction & charm.

Transportation Transportation can be regarded as an important link, between demand and supply of Fruits

and Vegetables from one place to another place and from different growers to the ultimate users. As we know that demand and supply factors are equally important, while deciding about the pricing and marketing strategy.,

because a high distance is found between growing area and area of consumption and on the other hand the whole of the production cannot be consumed in a certain area.

Transportation of any produce also consists of a delivery period. In case of some produces the transportation period is found very long, up to one week or 10 days.

In such a case some times the quality of the produces gets suffered and because of this problem the sellers are bound to recover their cost and an appropriate margin from the unaffected items left. This kind of practices causes fluctuation in the price of Fruits and Vegetables but this factor does not affect the marketing of the said produces.

Demand and Supply