Affiliate Marketing and Social Media

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The Perfect Storm

Today David beats Goliath

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We are now seeing the immutable power of “Nobodies”.

- Bloggers

- Podcasters

- Social Networkers

- Commenters

And here’s how smart companies will profit from it...

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Social MediaPeople having conversations online. They use photos, blogs, chat sites, micro-blogs, social networks, video sharing, RSS feeds and podcasts to discuss and comment on just about...

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Everything.

Online Affiliate MarketingA system of marketing that allows a company to track and measure the exact source of a sale and pay out a commission to the originator of that sale. It is results orientated marketing whereby a company pays unless a sale is made.

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nothing

When you combine them both you have a perfect storm. - People discussing, commenting and recommending the products that matter to them.

- A limitless marketing budget (allowable cost/lead)

- Unbound customers finding new ways to

efficiently take your products to market.

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Call to Action

If you are sending your brand out to cyberspace you better

make damn sure your

message is very clear.

A clear message

Affiliates need incentives to recommend your product however not

so much that it becomes

inauthentic.

Incentives Measurable

You need to make it clear

what the logical next

step is.

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Your systems need to be transparent

and reliable so you can

manage large volumes of

tracking data.

Four Pillars to Start With.

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In the real world this isn’t a theory...

He created a “Tipping Point” online.1,062,190 MySpace Friends

20,115,984 YouTube Views

141,953 Twitter Followers

3,293,591 Facebook Supporters

490,361 BlackPlanet Friends

52,494 MyGentile Connections

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He asked them to Vote

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Barack Obama had a conversation with the world. He showed how he could talk to you directly and how he could listen to you back. It was relevant, it was real, it

was a new way... and it worked!

Call to Action

“Together we will change

Washington”

A clear message

“95% of Working

Americans will get a tax cut”

Incentives

“We need to get over 50% of the Vote in Philadelphia”

Measurable

“Don’t Boo... Just get out and Vote”

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Who needs to know about this...

Start-ups

Small Enterprise

Media Personalities

Politicians

Corporations

NGO’s

Governments

Daniel PriestleyAn entrepreneur who has used Affiliate Marketing and Social Media to build several successful companies, invites you to join in an interactive workshop that shows you how to develop your strategy using these two powerful tools.

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