Perfect Pitching for Events

Interactive Workshop

Michael Chidzey | Digital Marketing Manager

http://www.slideshare.net/MichaelChidzey

Aim: prepare for upcoming pitches

Workshop format

prepare practise

pitch

You have to be able to sell

You have to be able to sell why?

Events is a competitive industry

we’re drowning in options

Plan of action

understanding

the brief

Plan of action

understanding

the brief the presenter(s)

Plan of action

understanding

the brief the presenter(s) structure

Plan of action

understanding

the brief the presenter(s) structure dynamic

delivery

Task 1: understand the brief

one phone call to get as

much information as you

can from your client

Questions to ask

event type

number of people

date

budget

location(s)

venue sourcing

company vision & values

key messages or theme

point-of-contacts/decision makers

product details, USPs and features

previous events (successes

& failures)

expectations & current ideas

what would make this

event a success?

who will attend the pitch?

what do you want the event

to achieve?

who else are you approaching

organise a fashion show to

worldwide distributors

Event:

Client requirements

The presenter(s)

Describe key attributes of the person

that should pitch for the event?

Inbound marketing

Steve Jobs

- revolutionary

- creative

- a showman

Inbound marketing

Barack Obama

- charismatic

- empathetic

- intelligent

Inbound marketing

Karen Brady

- focused

- tough

- ambitious

Task 2: make first impressions count!

introduce yourself and

tell us three attributes

Task 3: create a concept

how would you tackle

this brief?

Inbound marketing

Structure

Think - before putting pen to paper

beginning middle end

http://www.mindmeister.com/

https://trello.com/

Task 4: structure

brainstorm how you would

structure you pitch

interesting title

purpose (why are you here?)

process (how are you going to deliver the pitch)

opening technique (hook)

your credentials (if relevant)

make your first impression count!

Planning the beginning

Planning the beginning – poor example

Planning the beginning – better example

Task 5: start on a high

come up with a catchy hook

Preparing the middle: the content

the reason you are there

Also think about…the purpose and objectives

Also think about…your audience’s experience

and knowledge

Also think about…methods of multimedia

for delivery

Also think about…time available

Task 6: content

prioritise information by three levels:

a) essential

b) detail that could be left out

c) Information for Q&As or extra time

http://www.mindmeister.com/

https://trello.com/

Planning the end. Finish with…

# with a

summary

# a call

to action

# suggest

alternative

options

# the benefits

# an incentive

# an open

question

Task 7: powerful ending

write a script for your ending

Dynamic delivery

Ensure your audience

experience the message

Dynamic delivery: paint the picture

Dynamic delivery: use diagrams & photos

Dynamic delivery: tell stories from experience

Task 8: dynamic delivery

paint a picture of the event

using words

Dynamic delivery: use your voice

- pace

- tone/pitch

- volume

Dynamic delivery: think about your body language

- gestures and expression

- eye contact

- proximity and position

- stance & wardrobe

Most importantly, leave your clients

wanting to work with you

What are your 20 fundamental rules

of presenting?

Q&A

Twitter: @michaelchidzey

Blog: http://eventjuice.co.uk

Email: mikec@chillisauce.co.uk

Michael Chidzey | Digital Marketing Manager

http://www.slideshare.net/MichaelChidzey