PERCEPTION & THE INFLUENCE FACTORS

GROUP 1

Perception Perception is the process by which an organism attains awareness or understanding of its environment by organizing and interpreting sensory information.(From Wikipedia)

Perception in Communication

In living our lives and communicating with each other our perception of reality is less important than reality itself.Our perceptions are influence by:

› Physical elements - what information your eye or ear can actually take in, how your brain processes it.

› Environmental elements - what information is out there to receive, its context.

› Learned elements - culture, personality, habit: what filters we use to select what we take in and how we react to it.

Everyone will not perceive "red" the way as others do. All may physically see "red" similarly, but will interpret it culturally:

Red means "stop" or "anger" or "excitement" or "in debt" (US).

Red means "good fortune" (China).

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