Customer Relationships through Sales Forces & Marketing Events- Topic: Peranan Marketing Management dalam Meningkatkan Competitive Advantages -Lisa Gunawan / 2512101034

ContentIntroOrganizational CompetenceSales Force & Marketing EventsConclusionINTROINTRO

Grnroos (The Marketing Strategy Continuum), mendapatkan implikasi yang bervariasi mengenai perbedaan yang terdapat antara transaction marketing & relationship marketing, dari perspektif organizationINTROAttributes that underlie the development of customer relationship areTrustCommitmentOpen communication

ORGANIZATIONAL COMPETENCEChoosing the most effective competitive strategies?Kotler and Keller (2009) present the three specific characteristics of the core competences, namely:Sources of competitive advantage, which contributes to the perceived benefits offered by consumers,Difficult to imitate by competitors,Practical applicability for different markets.

Integrated marketing communication strategy!SALES FORCE & MARKETING EVENTSIntegrated Marketing Communication StrategySALES FORCE & MARKETING EVENTS

Peran antara Sales, Marketing, dan KolaborasinyaSALES FORCE & MARKETING EVENTSIn this case, in order to gain a competitive positionBy organizing a themed marketing event in which the sales force will present and realize demonstrations for the advertised productsMake the action plan to realize itSALES FORCE & MARKETING EVENTSThe Action PlanAgar mencapai posisi kompetitif :Dengan menyelenggarakan marketing event yang bertema dimana sales force akan mempresentasikan dan melakukan demonstrasi untuk produk yang diiklankan10SALES FORCE & MARKETING EVENTSThe Action PlanAgar mencapai posisi kompetitif :Dengan menyelenggarakan marketing event yang bertema dimana sales force akan mempresentasikan dan melakukan demonstrasi untuk produk yang diiklankan11CONCLUSIONThe direction towards applying an integrated communication step focused on the two components, sales force and event marketing,can substantially contribute to achieving competitive success and gaining loyal clients for the companyBy combining these techniques and developing certain thematic events suitable to the target consumer profile,there can be developed long-term customer relationshipsThe orientation towards the integrated marketing communication strategiesenables the organization to achieve its communicational objectives through differentiation from the actions of other competitors

Daftar PustakaAnca Francisca Cruceru, Daniel Moise, Customer Relationships through Sales Forces and Marketing Events, Procedia - Social and Behavioral Sciences, Volume 109, 8 January 2014, Pages 155-159, ISSN 1877-0428, http://dx.doi.org/10.1016/j.sbspro.2013.12.436. (http://www.sciencedirect.com/science/article/pii/S1877042813050684)