The  Cola  Wars  Public  Percep2on  Shows  Coke  Bea2ng  Pepsi…but    

Pepsi  May  Have  Lost  the  Cola  Ba@le,  but  Won  the  War  with  Diversifica2on    

Profitability    16.5%  to  2.1%  (8  x  Larger)  

History  of  stock  Price  for  PepsiCo  

Yahoo  Finance  04.17.10  

*Surpassed  Coke-­‐a-­‐Cola  for  Total  Market  Capitaliza@on  in  2005    

PepsiCo  Stock  Chart    1980-­‐2010  

 

Global  Recommenda2ons  for  Brand  

Pepsi  Should  Leverage  Its  Strengths  to  Capitalize  on  Emerging  Markets    Pepsi  Must  Transform  Their  Brand  to  Match  Internal  Ini2a2ves  for  a  Healthier  Future    Pepsi  Needs  New  Products  That  Match  New  Markets      

Global  Recommenda2ons  for  Brand  

Pepsi  Should  Leverage  Its  Strengths  to  Capitalize  on  Emerging  Markets    Pepsi  Must  Transform  Their  Brand  to  Match  Internal  Ini2a2ves  for  a  Healthier  Future    Pepsi  Needs  New  Products  That  Match  New  Markets    

 

Pepsi  Should  Leverage  Its  Strengths  to  Capitalize  on  Emerging  Markets  

   

Rich        

Brand        

New  Products  

   

Rich        

Brand        

New  Products  

19  Billion  Dollar  Brands  in  Food  &  Beverage  

   

Rich        

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New  Products  

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VS.  

   

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G ing Gl bal

   

Rich        

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G ne Gl bal

Global  Recommenda2ons  for  Brand  

Pepsi  Should  Leverage  Its  Strengths  to  Capitalize  on  Emerging  Markets    Pepsi  Must  Transform  Their  Brand  to  Match  Internal  Ini2a2ves  for  a  Healthier  Future    Pepsi  Needs  New  Products  That  Match  New  Markets    

 

Transforming  the  Brand  

   

Rich        

Brand        

New  Products  

Internal  Perspec2ve   Public  Perspec2ve  

   

Rich        

Brand        

New  Products  

Transforming  the  Brand  

   

Rich        

Brand        

New  Products  

Transforming  the  Brand  

Global  Recommenda2ons  for  Brand  

Pepsi  Should  Leverage  Its  Strengths  to  Capitalize  on  Emerging  Markets    Pepsi  Must  Transform  Their  Brand  to  Match  Internal  Ini2a2ves  for  a  Healthier  Future    Pepsi  Needs  New  Products  That  Match  New  Markets    

 

Pepsi  Needs  New  Products  That  Match  New  Markets    

   

Rich        

Brand        

New  Products  

Brand  Associa2on  with  Fa@y  Foods  

   

Rich        

Brand        

New  Products  

Increasing  the  whole  grains,  fruits  and  vegetables,  nuts,  seeds  and  low-­‐fat  dairy  in  its  product  porMolio    

Reducing  added  sugar  per  serving  by  25  percent  by  2020    

Reducing  sodium  per  serving  by  25  percent  by  2015    

Reducing  saturated  fat  per  serving  by  15  percent  by  2020    

Pepsi  Taps  into  the  Poten2al  of  Sustainability    

Human  Sustainability  

Talent  Sustainability  

Performance  

Environmental  Sustainability  

Pepsi’s  Sustainability  

   

Rich        

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New  Products  

R&D  Sustainability  

New  Sustainable  Products  

Pepsi  Taps  into  the  Poten2al  of  Sustainability    

   

Rich        

Brand        

New  Products  

New  Products  that  Match  Emerging  Needs  

Innova2ons  

Global  Recommenda2ons  for  Brand  

Pepsi  Should  Leverage  Its  Strengths  to  Capitalize  on  Emerging  Markets    Pepsi  Must  Transform  Their  Brand  to  Match  Internal  Ini2a2ves  for  a  Healthier  Future    Pepsi  Needs  New  Products  That  Match  New  Markets      

Questions?

Back  up  Slides  Ahead  

   

Rich        

Brand        

New  Products  

Pepsi  Should  Leverage  Its  Strengths  to  Capitalize  on  Emerging  Markets