people & places - proximity, flexibility & affinity

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Think Targeted 2m² Sources: CCB Marketing, Outsmart UK, Clear Channel Malls benchmark 2004-2012, Neuro-Insight/Adhsel Live Australia People & Places The new 2m² targeted solutions by Clear Channel gives the advertiser the possibility to target consumers at every moment along their consumer journey. Select sides locally (People & Places 1.0), near Points Of Interest (People & Places 2.0), or near hyper-affinity target groups (People & Places 3.0). Reach specific target groups at the right time, at the right place and in the best context. (Post) Proximity campaigns increase brand consideration & purchase Sales uplift (During) Overall brand sales evaluation Sales uplift +75% +35% 67% of buying decisions taken close to point of sale Last window of opportunity 60% more likely to buy a brand if they have seen a poster recently 57% of consumers always or often make unplanned purchases People & Places People & Places 2.0 People & Places 1.0 Focus on the right audience at the right place Flexibility in distance Choose the distance from your POI 50m 2000m People & Places 3.0 Regional and local solutions in ... Supremacy Exclusivity Premium Golden Triangle Premium ...Ghent ...Antwerp ...Brussels Most economically active regions in Belgium North South Optimum/Maximum Proximity People & Places 2.0 Min. 2.650 sides incl. proximity selection Be-Proximity + Strong national coverage POI POI POI POI POI POI POI POI POI POI Pre-defined network of POI/POS by CCB 500 or 750 sides + Light national coverage POI POI POI POI POI POI POI POI POI POI Pre-defined network of POI/POS by CCB FAMILY CAR Be where your consumer lives Flexible proximity solutions for your POI fast food Customized and differentiated audience solutions Choose from our list of affinity criteria based on lifestyles, consumers’ behaviour, interests & needs People & Places 3.0 Be-Affinity 100% affinity or combined with P&P 2.0 Customized networks based on affinity target groups Combine solutions + >> P&P 3.0 Affinity Mass Reach P&P 2.0 Proximity + +19% Contextual advertisements are more effective Use contextual «triggers» to start your campaign Increase versus non-contextual ads

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Think

Targeted2m²

Sources: CCB Marketing, Outsmart UK, Clear Channel Malls benchmark 2004-2012, Neuro-Insight/Adhsel Live Australia

People & PlacesThe new 2m² targeted solutions by Clear Channel gives the advertiser the possibility to target consumers at every moment along their consumer journey. Select sides locally (People & Places 1.0), near Points Of Interest (People & Places 2.0), or near hyper-affinity target groups (People & Places 3.0). Reach specific target groups at the right time, at the right place and in the best context.

(Post)

Proximity campaigns increase brand consideration & purchase

Sales uplift (During)

Overall brandsales evaluation

Sales uplift

+75%

+35%67% of buying decisions

taken close to point of sale

Last window of opportunity

60% more likely to buy a brand if they have seen a poster recently

57% of consumers always or often make unplanned purchases

People & Places

People & Places

2.0

People & Places

1.0

Focus on the right audience at the right place

Flexibility in distance

Choose the distance from your POI50m

2000m

People & Places

3.0

Regional and localsolutions in ...

Supremacy

Exclusivity

Premium Golden Triangle Premium

...Ghent

...Antwerp ...Brussels

Most economically active regions

in Belgium

North

South

Optimum/Maximum Proximity

People & Places

2.0

Min. 2.650 sides incl. proximity selection

Be-Proximity

+Strong national

coverage

POI POI POI

POI

POI

POIPOI

POIPOI

POI

Pre-defined network of POI/POS by CCB

500 or 750 sides

+Light national

coverage

POI POI POI

POI

POI

POIPOI

POIPOI

POI

Pre-defined network of POI/POS by CCB

FAMILY CAR

Be where your consumer livesFlexible proximity solutions for your POI

fast food

Customized and differentiated audience solutions

Choose from our list of affinity criteria based on lifestyles, consumers’ behaviour, interests & needs

People & Places

3.0

Be-Affinity

100% affinity or combined with P&P 2.0

Customized networks based on affinity target groups

Combine solutions + >>P&P 3.0

AffinityMass Reach

P&P 2.0

Proximity

+

+19%

Contextual advertisements are more effective

Use contextual «triggers» to start your campaign

Increase versusnon-contextual ads