PEOPLE CULTURE

CONFIDENTIAL4

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ii FOREVER

ASHLEY DALZIELPeople Culture, Vice President

BA | MA | Lululemon HQ

Alumni

AGENDA

I. History – lululemon + Freshii

II. Guiding Principles

III. Freshii’s People Culture Top 4

IV. Creating Communitii – Case Study

David Letterman Oscar de la Renta

Appeal to the

MassesAlways with

Style

‘LULULEMON’

THE FRESH FOOD

BUSINESS

5 GUIDING PRINCIPLESTHAT DRIVE US EVERY DAY

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TALK IS CHEAP,EXECUTION SETS

US APART

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LAUNCH FAST, FAIL FAST,

ITERATE FASTER

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BUILD A COMPANY WITH A KILLER CULTURE,

NOT A CULTURE THATKILLS OUR COMPANY

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NUMBERS RULE!

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PICK YOURBATTLES

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70

SYSTEM-WIDE STORES

2013 2014 2015 September 25, 2016

101

178

244

YEARS TO REACH 200 STORES

1112

16

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LEADING NORTH AMERICANFAST CASUAL RESTAURANTOPERATOR WITH A UNIQUEAND POWERFUL BRAND

Since the end of fiscal 2013, Freshii has increased its store network from 70 locations to 244 locations as of September 25, 2016 while concurrently delivering 14 consecutive quarters of positive same-store sales growth

In Technomic’s “2016 Technomic Top 100 Global Chain Restaurant Report”, Freshii was ranked the fastest growing multinational chain restaurant in the world for 2015 (by store growth)

Awarded Best Workplace Culture at the Canadian HR Awards

Freshii officially became a public company (FRII) January 31, 2017

ACCOLADES

CONFIDENTIAL

BUILD A COMPANY WITH A KILLER CULTURE, NOT A CULTURE THAT KILLS YOUR COMPANY

OPPORTUNITIES TO GO DEEPER ON PEOPLE & CULTURE

TO DRIVE RESULTS IN YOUR STORE

MORE TEAM ACTIVITIES

INVEST IN TRAININGFEEDBACK / !:!s /

DEVELOPMENT & GROWTH

CLEAR COMMUNICATION

& EXPECTATIONS

RECRUITING & RETAINING TALENT

Understand what current Team Members value (& want more of).

Utilize a variety of recruiting strategies –always be recruiting.

Hire for culture fit. Train for skill.

PEOPLE DEVELOPMENT

Best stores delegate and empower their team.

Performance Reviews, 1:1’s, Growth Path, Freshii U 200 / 300 / 400 Level

TRAINING

#1 request from our TMs is “more Training”.

Highest performing stores run a leaner team that is more efficient (lower labor).

Invest in core people.

COMMUNICATION & EXPERIENCE

1% of sales set aside for team activities

Powerful Communication tools for global cnx

WHAT WOULD MAKE WORKING AT FRESHII BETTER?

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1 Financial information for the 39 week period ended September 25, 2016 for traditional franchised locations in North America.

CONFIDENTIAL

OUR FOCUS ON PEOPLE

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LEADING CULTURE IN A GLOBAL

FRANCHISED MODEL

Culture is our secret sauce! It’s the way we bring our brand to life, and to do it well we need to be doing 1000 little things right.

The Gap?

Connecting people to the right tools.

Keeping people up to date on innovations.

Learning from each other (vs. reinventing the wheel).

Lack of Community = lack of brand love.

What didn’t work?

Email Marketing (Mail Chimp)

Communication Overload (Daily Digest = White noise)

FC & HQ Communication Breakdown

Global Content, not always relevant

Our solution? Communitii – tools, best practices, & inspiration at your finger tips.

DailyHuddles

Profit Sharing Programs

BOH Communication Board

Team Activities (1% Sales)

Focus of the Week

Recognition & Rewards Programs

Team Challenges

Freshii People & People Polls

Triple Bottom Line(Social, WE & Mission Green)

KILLER CULTURE STRATEGIES

PersonalGoals

FinancialGoals

BusinessGoals

PhilosophicalGoals

ii FOREVER

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ii FOREVER

Ashley DalzielVice President People CultureEmail: ashley@freshii.com

Favourite Freshii Meal:

Oaxaca Bowl, sub cilantro lime vinaigrette, add tofu

THANK YOU

CONFIDENTIAL