People Counting Electric Door Counters

How does People Counting technology help retailers?

Many retailers are initially skeptical about the value of using electronic door counters to monitor

the footfall in their store. But as more and more businesses are discovering, People Counting

systems are a must have to ensure your customer experience stands out from the competition.

Electronic Counting: Your ticket to fact-based decision

making

Irisys people counter networks can be used to measure

footfall through different entrances, across different floors

and even through defined zones of a building. This allows

you to set realistic rental rates for all of your tenants and

identify the prime locations within your building. Remeber,

the counters aren't limited to only doorways! Any public

area where you want to measure the numbers and flow of

people can be critical to understanding your customers. For

example, you can see which departments get the most

footfall, which areas of a shopping mall are most popular,

or which corridors are most congested.

Create a better customer experience

Electronic door counters mean that you can measure when the most busy times are across

different weeks and months. You can see which stores are delivering the best conversion rates

and investigate to roll out their methods across your estate. Making sure that you can deliver the

best possible to your customers means that you can ultimately improve on conversion rates and

increase your profits.

Low costs of ownership

Irisys is the world leading manufacturer of Infrared based electronic door counters, which

typically have a much lower power consumption than single, or stereo video devices. Over the

lifetime of the device, and expanded out across an estate, potentially including hundreds or even

thousands of devices, the savings can be significant.

Ensure the effectiveness of your marketing

Comparing your footfall figures before, during and after marketing campaigns means you can

calculate your return on investment and plan your future marketing activities more effectively.

You can also measure and predict the impact of seasonal changes and the draw through rate of

the anchor stores within the store.