penguin prevention: link acquisition & audit techniques you need to know
TRANSCRIPT
MAY 21, 2015
Penguin Prevention: Link Acquisition & Audit Techniques You Need To Know
Christoph C. Cemper
founder of LinkResearchTools
@cemper
searchmarketingexpo.com@cemper
#SMX #XXa
Christoph C. Cemper
founder of LinkResearchTools
creator of Link Detox
searchmarketingexpo.com@cemper
#SMX #XXa
What isGOOGLE PENGUIN
searchmarketingexpo.com@cemper
#SMX #XXa
searchmarketingexpo.com@cemper
#SMX #XXa
searchmarketingexpo.com@cemper
#SMX #XXa
searchmarketingexpo.com@cemper
#SMX #XXa
lrt.io/london-penguin
searchmarketingexpo.com@cemper
#SMX #XXa
What Penguinhates?
searchmarketingexpo.com@cemper
#SMX #XXa
Link spam tactic
Press Releases with over-optimized anchor text
searchmarketingexpo.com@cemper
#SMX #XXa
Link spam tactic
Link directory spam and paid sponsor links
searchmarketingexpo.com@cemper
#SMX #XXa
Link spam tactic
Links with optimized anchor text in articles
searchmarketingexpo.com@cemper
#SMX #XXa
Link spam tactic
Press Releases with over-optimized anchor text
searchmarketingexpo.com@cemper
#SMX #XXa
Link spam tactic
Forum signature spam with optimized anchor text
searchmarketingexpo.com@cemper
#SMX #XXa
What Penguinloves?
searchmarketingexpo.com@cemper
#SMX #XXa
UNATURAL VS NATURAL
GETTING LINKS
searchmarketingexpo.com@cemper
#SMX #XXa
Using these „great“ tools?
Some cheap „Mickey Mouse Desktop tool“ with „Private Proxies“
EXCEL
GMAIL with some
„cool“ plug-ins to save you time
searchmarketingexpo.com@cemper
#SMX #XXa
These are your TIME KILLERS
= EXPENSIVE = NON Scalable
searchmarketingexpo.com@cemper
#SMX #XXa
Convert mentions into backlinks
BLP for link research + Pitchbox for outreachNo Excel involved. No Gmail involved. No Time Wasters.
searchmarketingexpo.com@cemper
#SMX #XXa
Get Linkers to LINK
people linking to your Twitter to link to your sitepeople linking to your .COM if you also have a .ESpeople linking to your old website, but not new websitepeople linking to your competitors but not you….
Missing Link Tool (MLT) + PitchBoxNo Excel involved. No Gmail involved. No Time Wasters.
searchmarketingexpo.com@cemper
#SMX #XXa
Link Risk Managem
ent
searchmarketingexpo.com@cemper
#SMX #XXa
Review your disavow file
searchmarketingexpo.com@cemper
#SMX #XXa
Thank you so much!
ALL THE LINKS IN HERElrt.io/london-2015
searchmarketingexpo.com@cemper
#SMX #XXa