PEN PROJECTOR

Presented By:-Parag Shah – 04

Shruti Poddar – 24

Porters5 Forces

Bargaining power of supplier

Projector light ,USB input , switches circuits , joystick

pointer laser

Bargaining power of customer

?Industrial Rivalry Canon, Panasonic

Treat from new entranceItself is a new entrance

Treat from substitues It itself is a substitute to

projectors

STPDS – Segmentation

T – Targeting

P – Positioning

D – Differentiation

Segmentation• Urban cities

• Metropolitan cities

• High socio-economic status

Targeting • Education Institution

• Industries

• MNC

• Tutorials

• High profile corporates (In India)

Positioning• Handy

• Lighter in weight

• Cost effective

• User friendly

Differentiation• The Product is Unique so our Unique Selling

Point will be the product itself.

Marketing Mix 4 P’s of Marketing:-

1. Product 2. Price3. Promotion4. Place

1. Product • Product stage : Introduction Stage

• Product Mix :– Length : Metal & Plastic – Depth : Range up to 50mts & 100mts

2. Price Objective

Market penetration

Maximization of profit

Estimated Cost Metal / Plastic: Rs 210/- Lithium Battery: Rs 2500/- Labor: Rs 20/- per piece Button: Rs 20/- per piece Project Light: Rs 500/- USB Input : Rs 50/- Circuit : Rs 200/- Bluetooth: Rs 100/- Laser Pointer : Rs 200/-

Calculation Method: Cost + ProfitCost = 3800Profit = 25%

Selling price :3800 + 950 = Rs 4750 /-

Benefits for Customer1year warranty.

3. Promotion

• Personal Selling • Direct marketing

• Public Relation

4. Place

• Retail Shops

– Vijay Sales

– Croma

– Ezone

• Online Shopping

– Jabong

– Yebhi

–Myantra

• Portable

• User Friendly

• Low maintenance cost

Advantages

Disadvantages • It is only used for PowerPoint

presentations.

• It cannot be connected to computer.

• Only medium that supports it is pen drive so no other devices can be connected to it.

SWOT Analysis

O - Opportunities

1. Innovative Product2. No Competitors

T - Threats

1. No Threats

W - Weakness

1. Disadvantages

S - Strengths

1. Portable 2. Low Cost3. Available in retail shops

PEST ANALYSISP – Political

E – Economical

S – Social

T – Technological

• Political factors include areas such as tax policy, labor law, trade restrictions, tariffs and political stability.

• Economic factors include economic growth, interest rates, exchange rates and the inflation rate.

• Social factors include population growth rate, age distribution, career attitudes, emphasis on durability & user friendly .

• Technological factors include technological aspects such as R&D activity, automation, barriers to entry & technical mechanisms.