pen and paper

MOLLY MENG

PEN AND PAPER 01-09

Copyright 2012 All r ights reserved. No portion of this

book may be reproduced, stored in a retrieval system or

transmitted in any form or by any means, without the

written permission of the designer Molly Meng

ACADEMY OF ART UNIVERSITY

BFA School of Graphic Design

79 New Montgomery

San Francisco, California 94114

Course BFA Portfolio

Bindery

The Key (510) 595 3311

5851 Ocean View Drive

Oakland, CA 94618

Printer

Plotnet (415) 762 0200

98 Battery Street

San Francisco, CA 94111

Typeface

Museo Slab/ Garamond

Software

Adobe Creative Suite CS6

Camera

Canon 5D

Dimensions

8.5 x 12

Book Title Pen and Paper

Instructor

Mary Scott

Pen and Paper

There are several different ways to start a design.

Pen and paper are my essential tools when I start

each project. They can free up my mind to new

possibilities. When the tip of the pen touches the

paper, it resonates to great effect.

LIVING WITH A BUCKY BALL

MORE THAN SKIN DEEP

THE HABIT OF A MONK

IT IS GOOD ENOUGH TO EAT

TOPSOIL OVER OUR HEAD

Pg.07 Pg.25

STRIKING A BANK BALANCE

Pg.33

Pg.57 Pg.79

Pg.43

WEB OF BRICK AND MORTAR

FINDING AN IDENTITY

ITS A BAZAAR PLANET

Pg.91

Pg.115

Pg.129

Theme PEN AND PAPER Design Port fo l io MOLLY MENG

01/09Project One

Cube Triangle Sphere

Project 01 CUBE TRIANGLE SPHERE Pg 07

LIVING WITH A BUCKY BALL

Project Title

Project Descr ipt ion

As a typography exploration, design a conference put on by

a leading organization in one field of study. This will take

place in a particular venue and city. The job will be to create a

conference, which addresses a pertinent issue facing the topic

of one subject. Key words to focus on are: experimentation,

discovery, change, future, deep.

Project Concept

We are all living in a geometric world, we can see an enormous

variety of shapes everywhere around us, such as in signage,

transportation, architecture, and so on. In this project, I will

help people understand how geometric shapes play a role

in architecture. Geometric shapes are not only aesthetically

pleasing, they have the potential to be provide safe structures

and can help save energy and space.

Course Typography 3

Duration

Fifteen Weeks

Date

Spring 2011

Typeface

Blender Pro

Instructor

Ariel Grey

Category

Type Book / Poster

Theme PEN AND PAPER Design Portfol io MOLLY MENG

T he me PEN AND PAPER Design Port fo l io MOLLY MENG

Theme PEN AND PAPER Design Port fo l io MOLLY MENGT he me PEN AND PAPER


02/09Proj ec t Two

Sushi Button Series

Projec t 02 S U S H I B U T T O N S E R I E S Pg 25

IT IS GOOD ENOUGH TO EAT

Project Title

Course Graphic Design 2

Duration

Three Weeks

Date

Fall 2010

Typeface

Gotham Rounded

Instructor

Andrew Johnson

Category

Print


Buttons have always stood as a vehicle for expressing opinions,

likes, dislikes, hopes and dreams. This goal of this project is to

create a series of buttons that communicate anything you wish.

The series will be packaged in an interesting way and be unified

by a theme. It will serve as an umbrella for personal expression.

Project Concept

More and more people like to eat sushi in their daily life. As

we know, sushi is a healthy, light and nutritious food that

is very fitting for urban life. In this project, I made a sushi

button series. We could put them on bags, shirts or pants.

We want people to see them everywhere to promote a more

healthy habits and a happier life. Have fun!

T he me P EN AND PAPER Design Portfol io MOLLY MENG

Project 02 SUSHI BUTTON SERIES Pg 27

Projec t 02 SUSHI BUTTON SERIES Pg 29

T he me PEN AND PAPER Design Portfol io MOLLY MENG

Projec t 02 SUSHI BUTTON SERIES Pg 31


03/09Project Three

Democratica Currency Card Set

Project 03 DEMOCRATICA CURRENCY CARD S E T Pg 33

STRIKING A BANK BALANCE

Project Title

Course Typography 2

Duration

Five Weeks

Date

Spring 2010

Typeface

Democratica

Instructor

Sami Saaud

Category

Print


To create a typographic card set introducing a unique

typeface and its family. The set needs to be informative,

educational , fun and original so people would want to buy

it and keep it as a reference. The card set should reflect a

sense of art , design and typography.

Project Concept

In our l i fe , besides newspapers, books and magazines,

currency has a lot of letter-forms to show as well , such

as different patterns, typefaces or colors. As a result , I m

going to introduce the feature of Democratica typeface

through this special way.

Project 03 DEMOCRATICA CURRENCY CARD SE T Pg 35

Project 03 DEMOCRAT ICA CURRENCY CARD SET Pg 37


Democratica Regular - 3 20 pt

COUNTER

Dem

ocratica M

ILES NEWLYN EM

IGRE

10,000

Cap Height

Baseline

Shoulder

Stem

Dem

ocra

tica MILES NEW

LYN

EM

IGRE

Cap Line

X - Height

Baseline

Counter

Stress

Lowercase

Democratica R egular - 200 pt

5000

Democratica Bold - 21 pt

Stem

Eye

3000

Dem

ocra

tica M

ILES NEW

LYN EM

IGRE

Terminal

Arm

Democratica R egular - 150 p t

Projec t 03 DEMOCRAT ICA CURRENCY CARD SET Pg 39


04/09Proj ec t Four

Roofarm

Project 04 R OO FARM Pg 43

TOPSOIL OVER OUR HEAD

Project Title

Course Identity 2

Duration

Fifteen Weeks

Date

Summer 2011

Typeface

Gotham Rounded

Instructor

Darrell Hayden

Category

Branding


To create a typographic card set introducing a unique typeface

and its family. The set needs to be informative, educational,

fun and original so people would want to buy it and keep it

as a reference. The card set should reflect your sense of art,

design and typography.

Project Concept

As we know, San Francisco Bay Area is a small crowded

space. There are no more places to plant fresh vegetables

and fruit for urban office people. In order to solve this

problem, I came up with the idea of building a small farm

garden on the roof that lets urban office people grab fresh

vegetables and fruit more easily and more healthily. I t s

cal led Roofarm. Our statement is: Roofarm uti l izes unused

downtown rooftop spaces for farming, al lowing local

business people the opportunity to reap the benefits of

organically grown fruit and vegetables.

Project 04 ROOFARM Pg 45

RoofarmCome on up.


RoofarmCome on up.

RoofarmCome on up.


x

2x

2x

Clear space

x+ 1/2x

RoofarmCome on up.

1.25 inch

RoofarmCome on up.


ROOFARMRoofarm is a c ompan y that tr ansforms unuse d

downtown roofto

business people the opportunity to reap the benefits

of o rganically g rown fruits and vegetable s.

Come on up.

RoofarmCome on up.


RoofarmCome on up.

Molly Meng

(CEO)

1545 Eddy St. #422, San Francisco, CA, 94115

+1 415-312-9577

[email protected]

www.roofarm.com


ROOFARM Come on up

Roofarm is a c ompan y that tr ansforms unuse d

downtown roofto

business people the opportunity t o reap the benefits

of o rganically g rown fruits and vegetable s.

RoofarmCome on up.


RoofarmCome on up.

The me PEN AND PAPER Design Port fo l io MOLLY MENG

05/09Proj ec t F ive

Bare Canvas

Projec t 05 BARE CANVAS Pg 57

MORE THAN SKIN DEEP

Project Title

Course Typography 4

Duration

Fifteen Weeks

Date

Spring 2012

Typeface

Malaga

Instructor

Ariel Grey

Category

Type Promo


This is a proportional gift package that one would receive

from a type foundry upon purchase of the typefaces. The job

will be to design a package of typefaces with one main type-

face and its family. The word as mentioned above will devel-

op into a subject to elaborate on with depth and meaning.

Project Concept

Human communication occurs in many different modes,

beyond the written word. In addition to expression through

the voice, we can also use various nonverbal means to

talk. Body painting is one way to express human thoughts,

positions and moods. In this project, I will show the origins

of this communication and how traditional forms affect

modern body painting.

T he me P EN AND PAPER Design Port fo l io MOLLY MENG

Pro j e c t 05 BARE CANVAS Pg 59

T he me PE N AND PAPER Design Portfol io MOLLY MENG

Pro j e c t 05 BARE CANVAS Pg 71


Integrate>>> >>Malaga Reg Malaga Narrow Re g

EmEReleased and distributed by >>>>>> >>>>

A Typeface designed by >>>>

y >>>>>> >> EmigreXavier Dupre

EmigreEE

Malaga Regular

A B C D E F G H I J K L M

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m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9

Malaga Reg Italic

Malaga Medium & Italic

Malaga Bold & Italic

Malaga Black & Italic

Malaga Narrow Regular 6.5 8.5 pt

Malaga Narrow Reg Italic

Malaga Narrow Medium & Italic

Malaga Narrow Bold & Italic

Malaga Narrow Black & Italic

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m n o p q r s t uy z 0 1 2 3 4 5 6 79 &$%A BF G H I J K L M

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Projec t 05 BARE CANVAS KINETIC VIDEO Pg 75

Cultural heritag eSpread

EmEReleased and distributed by >>>>>> >>>>

A Typeface designed by >>>>

y >>>>>> >> EmigreXavier Dupre

EmigreEE

Malaga Regular

A B C D E F G H I J K L M

N O P Q R S T U V W X Y Z

a b c d e f g h i j k l

m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9

Malaga Reg Italic

Malaga Medium & Italic

Malaga Bold & Italic

Malaga Black & Italic

Malaga Narrow Regular 6.5 8.5 pt

Malaga Narrow Reg Italic

Malaga Narrow Medium & Italic

Malaga Narrow Bold & Italic

Malaga Narrow Black & Italic

hig kq r A BH I J K P Q R SX Y Z a

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T he me PEN AND PAPER Des i gn Po r t fo l i o MOLLY M ENG

06/09Proj ec t S ix

Redesign Terrible Beer

Projec t 06 REDESIGN TERRIBLE BEER Pg 79

THE HABIT OF A MONK

Project Title

Project Concept

I chose Terrible beer, which belongs to the Unibroue

brewery company l ine. Through researching Unibroue

Co. I learned that Unibroue brewery is located in Quebec

Canada, putting out some fantastic Belgian style ales with

quirky apocalyptic sounding names. I wanted the concept

to continue this tradition through visual means. Unibroue

draws inspiration from the brewing methods developed

over centuries by Trappist monks in Europe particularly

in Belgium. So I incorporated Abbey patterns within my

design to capture the feel of ancient traditions.

Course Package Design 3

Duration

Five Weeks

Date

Fall 2011

Typeface

Garamond Regular

Instructor

Thomas McNulty

Category

Beer Packaging


Create a new premium brand and packaging system for a

premium beer product, including a front and back label designs,

neck label, and carrying case. In the end, this project will

have 6 premium bottles, 1 special bottle and a carrying case.

Project 06 REDESIGN TERRIBLE BEER Pg 81


07/09Proj ec t Seven

World Market Latitude & Private

Projec t 07 W O R L D M A R K E T Pg 91

ITS A BAZAAR PLANET

Project Title


Split the World Market company between low cost home

furnishings called latitude and private label specialty

food brands. The latitude brand will include home fur-

nishings and decor, and essentially everything that is not

a consumable. We believe that this strategy will be a return

to World Market s focus on specialty food items, and will

give consumers new reasons to shop at World Market.

Course Package Design 4

Duration

Fifteen Weeks

Date

Spring 2012

Typeface

Din Regular

Instructor

Michael Osborne

Category

Group Work Design

Project Concept

Each latitude on the planet has many cities. For example,

50 degrees north has Milan, Chicago, Seattle, Barcelona and

Geneva and so forth. Also each city has there own cultural

style and features. We came up with ways to connect each

latitude location to the products by choosing modern cities

that inspire our packaging.


BRANDED HOUSE:

Latitude

Home

Representat i ves o f c i t ies :

Stockholm - 59N


Dubai - 24N


Rio De Janeiro - 22S


Tokyo - 36N


Milan - 45N

Travel

Kids

Office

Kitchen

59NSTOCKHOLM24NDUBAI22RIO DE JANEIRO S36NTOKYO45NMILAN

Projec t 07 WORLD MARKET LOGOS Pg 93

Private HOUSE OF BRANDS:

GourmandBAKERY

MeridianCOFFEE & TEA

SumaSPICES

World FareHEALTHY SNACKS

Projec t 07 GOURMAND Pg 95


BAKERY GOURMAND


LATITUDE K ITCHEN

45NMILAN

Projec t 07 LATITUDE KITCHEN Pg 103


LATITUDE K IDS

22RIO DE JANEIRO S

Projec t 07 LATITUDE KIDS Pg 109


08/09Proj ec t Eight

Onit

Projec t 08 O N I T Pg 115

WEB OF BRICK AND MORTAR

Project Title


Many people out there arent really aware of the danger of

identity theft and how much trouble they will get in when

their identity is stolen. Identity thief can happen through

mail , ATM and robbery. Even though an identity can be

recovered, it is expensive and time-consuming to fix. We

have to build something to protect our identity.

Course Print & Digital Media 2

Duration

Fifteen Weeks

Date

Fall 2011

Typeface

Din Regular

Instructor

Tom Sieu

Category

R3

Project Concept

Inform the audience to the importance of security for their

information through a campaign. This campaign includes

posters, hand-outs with important information and there

would be free software for people to protect their personal

info, especially when they are going through the Internet.

The approach of design is light since the subject matter is

serious because we didnt want to frighten people. We creat-

ed icons to notify the security of the server.

Projec t 08 ONIT Pg 117


HOLY IDENTITY THEFt, BATMAN.WE JUST GOT HACKED.Don't worry, we'reSECURING YOUR PERSONAL INFORMATION and IDENTITY . ONIT.COM

Y

Bond, JAMES BOND. even this famous spy can be hacked.Don't worry, we'reSECURING YOUR PERSONAL INFORMATION and IDENTITY . ONIT.COM

Y


09/09Proj ec t Nine

Identity

Projec t 09 I D E N T I T Y Pg 129

FINDING AN IDENTITY

Project Title


Perhaps the single most important element to communi-

cating a brands unique identity is the logo mark, it serves

to tell a story and exude both a mood and personality. What

follows next are some examples of my work in this area.

They range from simple to intricate, graceful to strong, and

colorful to subdued. The following pages are a showcase of

identity that are my personal passion.

Course

Duration

Four Years

Date

2009 - 2012

Typeface

Instructor

Category

Identity


Axis Oasis Spa


RoofarmCome on up.


7-Eleven Inc .

Thank you

Mom, Dad and my Sister, Mary Scott, David Scott

and Crisp Scot, Thomas McNulty, Michael Osborne

and Ariel Grey, Darrell Hayden, Roland Young and

Tom Sieu, Sami Saaud, Megumi Kiyama and Andrew

Johnson, Bobo Xu, Angie Zhou and Elizabeth West,

Jon Saquing, Vadim Zaychik and Mikhail, Alik,

Rami and JoJo.

pen and paper

Documents

cube triangle sphere

paper design port fo

io molly mengt

molly mengpen

book title pen

geometric shapes

project conceptwe

course typography