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Put your signature on Colour.

Introducing new Colour & effects!

The tell-all about the latest break- through in nail polish.

brains b-4beauty

“3-Free,” ergonomics, formulation—Chad’s got the 411 on new Colour.

nail notesFrom The edge

From backstage to runway with Jan.

issue two • volume one the news, the views and industry buzz

The ISSUe

issue two • volume one the news, the views and industry buzz

Letter from

the editorJan arnold

Cnd Co-Founder

T h e L i s T

Curling up by the fire with the Fall Fashion 1.

issue of Vogue! Page after page of coats, dresses,

suits, boots, belts and necklaces. Heavenly!

Grace J2. ones-inspired style.

stylized, super-sculpted hair that

almost seems to have muscle!

the newest version? Janelle Monae

and her rockabilly Pompadour.

super Matte-d 3. rubberized nails

with dots of shine create tone-on-

tone drama!

Getting seriously4. creative, late

at night. Dreaming up new nail styles

that excite and intrigue (visit cnd.

com/nailstylecompetition to learn

how to turn your nail styles into a backstage

pass at new york Fashion week)!

striki5. ng metal accessories—baubles, bangles,

dangles—that clink and clank when i walk.

sapphire sparkle6. effect

from our new line glows

with drama.

over-the-kne7. e sky-high

boots in midnight black

leather.

Dazzling cuffs8. of faceted

gems to stack from wrist to

elbow. More wonder woman

armor!

a bit of patina9. , a bit of wear;

nothing sweet, shiny or new.

instead, i reach for been-there,

distressed fabrics, tarnished metals,

scarred, “old soul” things.

Feeling more 10. tolerant toward pink (although it

is still not my color). october is breast Cancer

awareness Month.

Twice a year, we take our inspiration from the fashion catwalks where CNd’s Team red awes even the jaded fashion world with nails customized to major designer collections (hello, Louis Vuitton!). For those special runway nails, our team deconstructs, bends, destroys and reinvents every notion about nails. The runway serves as our style “lab” where we bring to life outrageous ideas about texture, finish and color. Now we’re bringing these breakthroughs directly to

you, and offering even more ways to thrill and thrill again!

This fall, look for beautiful

classics renewed. Look for

bold beauty elements from

the 40’s to return—matte

red lips, pin-curled hair,

lined eyes and crescent

moon manicures in every

shade of dark. designer

interpretations of this trend

include: threeASFoUr with

black spiky moons, ruffian

with large nude moons

against a rich dark red base

and Thakoon with round

white moons against a pitch-

black nail bed.

Sculpted urban clothing

creating a structured silhouette

with a graphic rock vibe is a

strong trend demanding high-

style nails with our “ombre”

manicure. Subtle gradations

from lighter to dark, from

pinkie to thumb are paired

with line-smudged eyes and

pale highlighted cheeks.

designers who chose this look

include: Kai Kühne, Costello

Tagliapietra, Yigel Azrouel

and behnaz Sarafpour.

T

Curling up by the fire with the Fall Fashion

! Page after page of coats, dresses,

suits, boots, belts and necklaces. Heavenly!

ones-inspired style.

tylized, super-sculpted hair that

he newest version? Janelle Monae

and her rockabilly Pompadour.

rubberized nails

with dots of shine create tone-on-

creative, late

at night. Dreaming up new nail styles

cnd.

to learn

how to turn your nail styles into a backstage

The runway serves as our style “lab” where we bring to life outrageous ideas about texture, finish and color.

runway SparkLe:

WeLCome To oUr CoLoUr ISSUe. a CelebraTion oF how Far

our Fabulous indusTry has

Come! Just a heartbeat ago, nails

were painted baby-pink or cherry-red.

That’s it. Today there are no rules to color. The black nail has become

the new neutral in Kansas, concrete-gray is a classic in NYC and the

cool white nail is as easy as the California attitude. one thing that

nails never have to tolerate again, regardless of their zip code?

boring, cookie-cutter, “me too” color.

Thanks to our new line of CNd Colour and effects, clients can have their nail color exactly the way they want it—straight-

up or with depth, dimension or pure bling. how many times have you found a shade you loved, but wished it didn’t have shimmer or pearl in it? Now...there’s no more wishing! by separating Colour from effects, you have smart color at your fingertips! The new CNd Colour range is perfect...not a million colors, just the rIghT colors!

When you’re in the mood to accessorize, you have a myriad of choices. You decide when you want a little more or a little less, like when it’s right to wear an Lbd (little black dress) with nothing but a great pair of shoes, versus piling on the diamonds. It’s a mood thing. We get it! It makes buying a bottle of

standard polish with every whim seem old-fashioned. If customizing your Colour and effects isn’t enough nail gratification, now you can choose your finish too! go from super shine to full matte with new Super matte Top Coat to de-gloss polish for a suede-subtle surface. Technically “dull,” yet anything but!

I’m almost sleepless over the possibility of rocking fierce elongated pointed nails with a “rubberized” effect (blackjack with Super matte), making them deliciously dark and dull, then splashing dots of insane gloss (Super Shiney™) in a random pattern…hmmm, or do I want to use my favorite Sapphire

Sparkle on tips and moons? A new fashion season has begun, which means it’s time to dream up my next nail-combo! Z-z-z-z-z-z-z,

or a little less, like when it’s right to wear an Lbd (little black dress) with nothing but a great pair of shoes, versus piling on the diamonds. It’s a mood thing. We get it! It makes buying a bottle of

I want to use my favorite Sapphire Sparkle on tips and

moons? A new fashion season has begun, which means it’s time to dream up my next nail-combo! Z-z-z-z-z-z-z,

Nina ricciemanuel Ungaro

emanuel Ungaro

Z-z-z-z-z-z-z,

evenings grow longer, so do my nails. I crave As the

longer, sleeker and edgier everything! here are some of my favorite fall indulgences.

What if you had a nail

color line that offered you

and your clients endless

options? If you could choose

the perfect shade and then

layer on the finish of YoUr

choice? We’ve all lusted for

the perfect color equation.

We find the perfect pink, but

hate the shimmer in the color.

or we love the opalescence

we see in a certain bottle,

but can’t find it in tandem with our favorite shade.

The search is over! CNd

proudly introduces our new

Colour line, which places

complete customization

into your hands. With 50

new crème Colours and 15

new effects, you can now

offer clients a new level of

versatility and personalization

that will help cement their

loyalty and help grow your

business. Think of it this

way: the crème Colours are

the wardrobe; the effects

are the accessories.

our core Colour collection

consists of 50 luscious

crèmes that include warm,

neutral and cool tones to

complement all skin types

(in sheer, semi-sheer and

opaque), bold, primary and

secondary shades, plus

three must-have chrome

metallics. We consulted

with our hue-gurus to find

just the right shades for

every skin tone, every

personality. These now

become the foundation

for classic looks–a wide

range of nail wardrobe

staples.

The perfect polish application always begins and ends with the perfect base and finish. our new Colour line works beautifully in tandem with all of our fabulous base coats and top coats, including the newest addition to the line-up: Super matte Top Coat. It offers a satin finish with a twist—no shine! Like a cozy sweater, it blankets Colour

with a smooth, subtle finish

that protects wearability and

exudes quiet confidence or

crazy coolness depending on

the shade layered below.

We know you will enjoy

experimenting with new

Colour and effects as much

as we have enjoyed creating

them for you. Play-time has

officially begun!

elyCe debrownCnd director of marketing

inTroduCinG Colour & eFFeCTs: over 800 new ways

to Thrill your Clients.The quest: Not just another

“me too” nail polish line. Something fresh, exciting and new. A product that meets the needs of you, the Nail Professional, and also provides creative inspiration and an opportunity for business-building.

The blinG FaCTor our gem-like effects represent degrees of luster.

This has to do with the tiny reflective particles blended into each product formulation. effects are the equivalent of an “it” bag, a dramatic piece of jewelry, or killer stilettos to give a new attitude to any wardrobe.

options? If you could choose

We find the perfect pink, but

hate the shimmer in the color.

versatility and personalization

Pearl eFFeCTsProvide a super-refined glow, wrapping the nail in a warm, velvety radiance. They “round out” Colour for a soft incandescent effect.

shimmer eFFeCTsA little more “look at me.” Adding them to Colour kicks it up a notch. They’re especially interesting with a subtle tone, getting attention with a whisper instead of a shout.

sParKle eFFeCTsFor the client who feels “it don’t mean a thing if it ain’t got that bling!” These high-intensity effects bring out the disco-queen in even the most demure Colour—and client!

Crème Colours are the “wardrobe.”

50 options to choose from.

sTarT To Finish

effects are the “accessories.”

15 options to choose from.Just paint a layer over the top of your favorite Colour.

For a chance to win

a FRee Colour wheel

log on to cnd.com/

freecolourwheel

we’ll be giving one

away to the first

250 nail Professionals

who register!

BrainS B-4 Beauty

Chad ConGerCnd research Chemist

B

put the riGht Spin on CoLour

We all want to provide client satisfaction the first time,

every time, don’t we? up until now that could be a challenge

with the final touch of most nail services: polish.

Create a Signature Service with CNd Colour and effects? why yes! The perfect addition to any salon

menu, a signature service creates a true

experience, commands a premium price

and sets your salon apart from the crowd.

teCh taLkroxanne ValinoTi

Cnd education Training manager

BiZ BuZZKaThleen summers

Cnd director of Key accounts

old way Your client picks a color. You finish the service and notice the grimace on their face as they look at their nails. In your quest for customer satisfaction you remove the color and begin again.

new way With a spin of the new CNd Colour Wheel, you can easily choose a Colour based on your client’s skin tone, then use effects to “accessorize” based on their fashion preference. With seemingly endless combinations, you both see the results before they’re brushed onto the nails.

So, you ask,

“how do i determine my client’s skin tone?”

It’s simpler than you may think! begin by analyzing the skin on the inside of their wrist (or any area not exposed to the sun).

do you see yellow, orange or olive undertones? do their veins appear green? do they prefer gold jewelry? If so, they are warm skin toned. Warm tones look best with earthy colors like brown, beige, peach, orange, bronze and brick red.

do you see pink or blue undertones? does the client

have bluish veins? do they favor silver jewelry? If so, they are cool skin toned. They look best in jewel tones, charcoal, yellow, raspberry, navy and blue-red.

If it’s difficult to tell, they may be neutral-toned. Lucky them, they can wear just about any color, so go ahead and play!

once you have determined your client’s skin tone, it’s time to find a perfect Colour match. You’ll find a helpful visual on the bottom label of every bottle of Colour and effects. It tells you if it’s sheer, semi-sheer or opaque and whether it’s warm, neutral or cool, making

begin by selecting the ideal service for the season. For fall we suggest the warm and inviting “escape duet” featuring Almond Spamanicure™ and earth SpaPedicure™ (also offer a beautiful set of brisa™ gel enhancements for gorgeous natural nail protection as the seasons change).

Now, make it truly unique: add a Colour consultation. discuss your client’s skin tone, style and personality, then invite her to visit your Colour blending bar (a.k.a. your new CNd Colour display) to select her perfect signature combo. With over 800 combinations, the options seem endless. Tell the client her bottle of Colour is your gift with the service (no doubt she’ll want to purchase an effect for at-home options).

Your Signature Service should be priced above a regular service to allow for the Colour’s cost and your consultation services. Charge as much as your market conditions permit.

Marketing tip #1: Launch your new Signature Service in style with a “Colour Playstation” in-salon event. Invite your entire client base to mix and mingle, preview your newest service and create their own signature Colour combinations (check out our customizable Colour event postcard at cnd.com/salonresources). don’t forget to invite the local press...they like to play too, and are always looking for fun local news.

Marketing tip #2: download our CNd Colour video from cnd.com to show in your reception area and at your “Colour Playstation.” It will sell Colour and effects for you!

Marketing tip #3: “Party up” your retail area prior to your event, making sure you have plenty of retail stock, holiday favors, gift packs and gift certificates for purchase so you’ll reap the full rewards of a truly memorable Signature Salon experience–courtesy of CNd and YoU!

CNd is one of very few professional brands to go truly “3-Free”; (1) no Formaldehyde, Formalin or Formaldehyde resin, (2) no Toluene and (3) no dbP (dibutyl Phthalate). What does that mean to you? A safe formula with the best feel, flow and finish.

CNd dedicates its r&d resources toward development of safe products using effective ingredients, and this new line is no exception. our 3-Free formulas are cutting-edge, utilizing the latest in safe ingredient technology. We’ve even gone 3-Free with all of our treatments, including new Super matte Top Coat.

better ingredients, better formulation and a new concept make this a very exciting time in Colour. The greatest improve- ment will be obvious the first time you apply Colour and effects. our new formula dries 55% faster on average than previous formulas, placing it among the

industry leaders in dry time.

We didn’t stop at formula; we went back to the drawing board to redefine the bottle, cap and brush. The bottle’s ergonomic shape rests easily in your palm and the cap has a “soft touch” rubberized surface for comfort. The new brush incorporates a flat shape with new technology using triangular-shaped hairs that align with one another to create a flat brush surface that conforms to the nail, laying down an even layer of polish.

Great bottle, great brush, great formula and amazing range. It’s not rocket science, but it certainly is a giant step for-ward in the world of Colour!

seemingly endless combinations, you both see the results before

determine my

o you see yellow, orange or o their veins

look best with earthy colors like

or cool, making as much as your market conditions permit.

of CNd and YoU! CNd dedicates its r&d resources toward development of safe products using effective ingredients, and this new line is no exception. 3-Free formulas are cutting-edge, utilizing the latest in safe ingredient technology. We’ve even gone 3-Free with all of our treatments, including new Super Top Coat.

better ingredients, better formulation and a new concept make this a very exciting time in Colour. The greatest improve- ment will be obvious the first time you apply Colour and effects. formula dries 55% faster on average than previous formulas, placing it among the

new Colour and eFFeCTs New formula, new bottle, new cap and new brush–it’s not just about shade options; it’s about substance too.

it even easier to pick the perfect option. A new and fool-proof spin on client satisfaction!

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