Ideas for 3D Launch of

Peanuts 60th Anniversary

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Company

• Create added value for marketers and consumers

• By leveraging augmented reality and other contemporary technologies

• To develop entertaining and socially-compelling marketing solutions

• Focused on sports, entertainment, and shopping

There’s More Than Meets the Eye

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Brief

• Launch the Peanuts 60th Anniversary celebration in 3D

• Provide added value for merchandise purchases

• Create 3D solution: Online application site– Peanuts characters, stories

– Augmented reality technology

– PC screen and Webcam

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Idea Assumptions

• Merchandise and integrated marker mechanism are TBD– Select best product for consumer and for presenting the AR

experience within tech and Webcam-user position limitations

• For all ideas, application uses Webcam to read marker mechanism and display respective 3D models and their actions so they appear in front of the user– Consider inclusion of Webcam partner with offer

• User’s PC interactions (i.e., key strokes, keywords, blowing into the microphone, etc.), marker mechanism movements, or combo of these methods will trigger interaction with the experience—these are TBD

Ideas

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Jazz Band Dance Party

• Play Peanuts theme song, AR ―Rock Band‖ style

• 3D models of characters’ signature dance moves

• Record video of your performance and score

• Record voice message in trombone-plunger mute style of Peanuts adults

• Send link to friends to signup, translate your voice message, and view your performance

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Beagle Versus Baron

• As Snoopy, WWI flying ace, avoid The Red Baron’s air fire and take him down

• Control 3D model of Snoopy in outfit, flying on doghouse

• Record video of your performance and score

• Record voice message in trombone-plunger mute style of Peanuts adults

• Send link to friends to signup, translate your voice message, and view your performance

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―Longest Story Ever Told…‖ In 3D

• View published Peanuts comic strips in 3D

• Trigger the appearance of AR panels yourself

• A different comic strip is presented periodically

• Integrate comics and existing social functionality

in partnership with Comics.com

“The longest story ever told

by one human being.”

–Prof. Robert Thompson,

Syracuse University

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Never-Before-Seen Content

• Explore exclusive, animated experiences– Map of the Peanuts neighborhood

– Look inside Snoopy’s doghouse

• Spin around 3D models of these previously inaccessible environments

• Take pictures of yourself with the scenes

• Record voice message in trombone-plunger mute style of Peanuts adults

• Send link to friends to signup, translate your voice message, and view your pictures

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Bringing Cartooning To Life

• Trace line art of Peanuts characters to bring them to life in 3D

• Trigger the appearance and animation of 3D models with your simple sketches

• Take pictures of yourself, your drawing, and the 3D characters generated

• Record voice message in trombone-plunger mute style of Peanuts adults

• Send link to friends to signup, translate your voice message, and view your work

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Make Charlie’s ―Someday‖ (Or Not)*

• With your help, Charlie can finally kick that football and fly that kite

• Control 3D models of Charlie’s football and kite in successive games

– Hold football still as Charlie tries to kick it

– Fly kite as Charlie holds tight to its string; avoid kite-eating tree

• Record video of your performances and scores

• Record voice message in trombone-plunger mute style of Peanuts adults

• Send link to friends to signup, translate your voice message, and view your performances

*Alternatively, Charlie still can’t win but you can wait the longest

to pull the football and try and keep the kite in the air the longest

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The Gift of Psychiatric Help for 5¢

• Let Lucy help you or someone you

select, with an interactive chat

• 3D model of Lucy in her psychiatrist

stand responds to your questions or

comments

• Buy Lucy’s time for 5¢ per session,

for yourself or as a gift via e-mail link

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Beagleaoke

• Keep Snoopy dancing by singing two of his popular hits, AR ―Rock Band‖ style

• 3D models of Snoopy in outfits, signature dance moves

• Choice of two songs with words and voice cues: ―Flashbeagle‖ and ―Suppertime‖

• Record video of your performance and score

• Record voice message in trombone-plunger mute style of Peanuts adults

• Send link to friends to signup, translate your voice message, and view your performance