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NAPA AUTOCARE LOGO GRAPHIC STANDARDS For Use in Print and Digital by the NAPA CommunityFebruary 2015 - Version 1.0
This document has been created for the sole use of those licensed to use the NAPA brand. Permitted users of the NAPA brand are responsible for using the guide and NAPA trademarks per trademark rules. This document does not grant any license or permission to use the NAPA brand. Please direct any questions to the NAPA Marketing Department, 2999 Circle 75 Parkway, Atlanta, GA, 30339 or at [email protected]. Copyright 2015 National Automotive Parts Association. All Rights Reserved.
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CONTENTS
NAPA AutoCare Center Logo
NAPA AutoCare Collision Center Logo
NAPA Truck Service Center Logo
NAPA Logo
PAGE
03
07
12
16
NAPA AUTOCARE LOGO GRAPHIC STANDARDS
NAPA AUTOCARE LOGO GRAPHIC STANDARDS | TABLE OF CONTENTS
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NAPA AUTOCARE CENTER LOGO GRAPHIC STANDARDSThe NAPA AutoCare Center logo is a key graphic element that identifies the NAPA AutoCare Center organization. The proper graphic representation of the logo within the presented guidelines will ensure its integrity. There are four basic printing variations when using the horizontal or vertical configuration of the logo. Each has its own guidelines, which allows flexibility in reproducing it for any type of visual communications. The logo must be photomechanically reproduced or digitally scanned into a computer program from the approved copies provided in this manual. Please do not allow printers or designers to do their own interpretation. Accurate reproduction maintains NAPA’s proprietary rights to the total logo. It also protects our rights under the trademark law to the NAPA logo contained within the AutoCare Center logo. The NAPA logo is a registered trademark, and any use of the trademark without written and expressed permission from NAPA headquarters is illegal. If you have any questions in the application of the logo that are not answered by this manual, please contact:
National Automotive Parts Association 299 Circle 75 Parkway, Atlanta, Georgia 30339 Phone: (770) 956-2200 Fax: (770) 956-2212
3NAPA AUTOCARE LOGO GRAPHIC STANDARDS | NAPA AUTOCARE CENTER LOGO
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1. STANDARD TWO COLORUsed on light-colored backgrounds when printing at least two colors,
including PMS 123 and PMS Reflex Blue.
2. STANDARD ONE COLORUsed on light-colored backgrounds when printing one color. Preferred color is PMS Reflex Blue or black.
3. STANDARD TWO COLORUsed on dark-colored backgrounds when printing at least two colors,
including PMS 123 and PMS Reflex Blue.
4. STANDARD REVERSEONE COLOR
Reverse out of any colored background that provides adequate contrast to visually read the logo.
NAPA AUTOCARE CENTER LOGO GRAPHIC STANDARDS
The NAPA logo is a registered trademark of National Automotive Parts Association National Headquarters.
ON DARK BACKGROUNDON LIGHT BACKGROUND
NAPA AUTOCARE LOGO GRAPHIC STANDARDS | NAPA AUTOCARE CENTER LOGO
5NAPA AUTOCARE LOGO GRAPHIC STANDARDS | NAPA AUTOCARE CENTER LOGO
STANDARD COLOR VERTICAL AND HORIZONTAL CONFIGURATIONS
PANTONE® PMS 123PANTONE® REFLEX BLUE
PANTONE® PMS 123PANTONE® REFLEX BLUE
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1. VERTICAL 2. HORIZONTAL
STANDARD COLOR VERTICAL AND HORIZONTAL CONFIGURATIONS
The NAPA logo is a registered trademark of National Automotive Parts Association National Headquarters.
USE THE OFFICIAL COLORSWhen printing two colors, the NAPA logo hex shape and the outside box shape of the AutoCare logo must be printed as PMS 123. The NAPA letters and the slanted inside box shape must be printed as PMS Reflex Blue.
When printing one color, the AutoCare Center logo should be printed as either PMS Reflex Blue or black. The interior of the box shape surrounding the NAPA logo and the AutoCare Center type should never have a background or a screen tint, but must be the color of the paper stock. Never screen tint the AutoCare Center logo; always print as a solid color.
USE OF THE REGISTRATION MARKThe only time the registration mark(®) is not used is when the logo is too small and the ® will not print well, or on outdoor signage when the ® will appear as a speck from the distance.
USE OF THE TYPEFACE AND THE DYNAMIC BOXThe letter forms for the words “NAPA” and “AutoCare Center” contained within the AutoCare Center logo are unique and should never be replaced with another type style. Also, the dynamic box shape of the AutoCare Center logo is unique and should not be left off or modified in any way when reproduced. The only exception is when direct embroidery is applied to apparel by authorized vendors.
NAPA AUTOCARE LOGO GRAPHIC STANDARDS | NAPA AUTOCARE CENTER LOGO
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NAPA AUTOCARE COLLISION CENTER LOGO GRAPHIC STANDARDSThe NAPA AutoCare Collision Center logo is a key graphic element that identifies the NAPA AutoCare Collision Center organization. The proper graphic representation of the logo within the presented guidelines will ensure its integrity. There are four basic printing variations when using the horizontal or vertical configuration of the logo. Each has its own guidelines, which allows flexibility in reproducing it for any type of visual communications. The logo must be photomechanically reproduced or digitally scanned into a computer program from the approved copies provided in this manual. Please do not allow printers or designers to do their own interpretation. Accurate reproduction maintains NAPA’s proprietary rights to the total logo. It also protects our rights under the trademark law to the NAPA logo contained within the AutoCare Collision Center logo. The NAPA logo is a registered trademark, and any use of the trademark without written and expressed permission from NAPA headquarters is illegal. If you have any questions in the application of the logo that are not answered by this manual, please contact:
National Automotive Parts Association 299 Circle 75 Parkway, Atlanta, Georgia 30339 Phone: (770) 956-2200 Fax: (770) 956-2212
7NAPA AUTOCARE LOGO GRAPHIC STANDARDS | NAPA AUTOCARE COLLISION CENTER LOGO
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1. STANDARD FOUR SPOT COLORS
Used on light-colored backgrounds when printing at least four spot
colors, including PMS 123, PMS Reflex Blue, PMS Rhodamine
Red and PMS 368.
2. STANDARD ONE COLORUsed on light-colored backgrounds when printing one color. Preferred color is PMS Reflex Blue or black.
3. STANDARD FOUR SPOT COLORS
Used on dark-colored backgrounds when printing at least four spot
colors, including PMS 123, PMS Reflex Blue, PMS Rhodamine
Red and PMS 368.
4. STANDARD REVERSEONE COLOR
Reverse out of any colored background that provides adequate contrast to visually read the logo.
The NAPA logo is a registered trademark of National Automotive Parts Association National Headquarters.
NAPA AUTOCARE COLLISION CENTERLOGO GRAPHIC STANDARDS
ON DARK BACKGROUNDON LIGHT BACKGROUND
NAPA AUTOCARE LOGO GRAPHIC STANDARDS | NAPA AUTOCARE COLLISION CENTER LOGO
9NAPA AUTOCARE LOGO GRAPHIC STANDARDS | NAPA AUTOCARE COLLISION CENTER LOGO
STANDARD COLOR VERTICAL AND HORIZONTAL CONFIGURATIONS
PANTONE® PMS 123PANTONE® REFLEX BLUE
PANTONE® PMS 123PANTONE® REFLEX BLUEPANTONE® PMS RHODAMINE RED
PANTONE® PMS 368
PMS RHODAMINE RED PMS 368
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STANDARD COLOR VERTICAL AND HORIZONTAL CONFIGURATIONS
PANTONE® PMS 123PANTONE® REFLEX BLUE
PANTONE® PMS 123PANTONE® REFLEX BLUEPANTONE® PMS RHODAMINE RED
PANTONE® PMS 368
PMS RHODAMINE RED PMS 368
NAPA AUTOCARE LOGO GRAPHIC STANDARDS | NAPA AUTOCARE COLLISION CENTER LOGO
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1. VERTICAL 2. HORIZONTAL
STANDARD COLOR VERTICAL AND HORIZONTAL CONFIGURATIONS
The NAPA logo is a registered trademark of National Automotive Parts Association National Headquarters.
USE THE OFFICIAL COLORSWhen printing four spot colors, the NAPA logo hex shape and the outside box shape of the AutoCare Collision Center logo must be printed as PMS 123. The NAPA letters and the slanted inside box shape must be printed as PMS Reflex Blue. The swash shape has a base color of PMS 123 with gradient screens of PMS Rhodamine Red on the left and PMS 368 on the right.
When printing one color, the AutoCare Collision Center logo should be printed as either PMS Reflex Blue or black. The interior of the box shape surrounding the NAPA logo and the AutoCare Collision Center type should never have a background or a screen tint, but must be the color of the paper stock. Never screen tint the AutoCare Collision Center logo; always print as a solid color.
USE OF THE REGISTRATION MARKThe only time the registration mark(®) is not used is when the logo is too small and the ® will not print well, or on outdoor signage when the ® will appear as a speck from the distance.
USE OF THE TYPEFACE AND THE DYNAMIC BOXThe letter forms for the words “NAPA” and “AutoCare Collision Center” contained within the AutoCare Collision Center logo are unique and should never be replaced with another type style. Also, the dynamic box shape of the AutoCare Collision Center logo is unique and should not be left off or modified in any way when reproduced. The only exception is when direct embroidery is applied to apparel by authorized vendors.
NAPA AUTOCARE LOGO GRAPHIC STANDARDS | NAPA AUTOCARE COLLISION CENTER LOGO
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NAPA TRUCK SERVICE CENTER LOGO GRAPHIC STANDARDSThe NAPA Truck Service Center logo is a key graphic element that identifies the NAPA Truck Service Center organization. The proper graphic representation of the logo within the presented guidelines will ensure its integrity. There are four basic printing variations when using the horizontal or vertical configuration of the logo. Each has its own guidelines, which allows flexibility in reproducing it for any type of visual communications. The logo must be photomechanically reproduced or digitally scanned into a computer program from the approved copies provided in this manual. Please do not allow printers or designers to do their own interpretation. Accurate reproduction maintains NAPA’s proprietary rights to the total logo. It also protects our rights under the trademark law to the NAPA logo contained within the Truck Service Center logo. The NAPA logo is a registered trademark, and any use of the trademark without written and expressed permission from NAPA headquarters is illegal. If you have any questions in the application of the logo that are not answered by this manual, please contact:
National Automotive Parts Association 299 Circle 75 Parkway, Atlanta, Georgia 30339 Phone: (770) 956-2200 Fax: (770) 956-2212
12NAPA AUTOCARE LOGO GRAPHIC STANDARDS | NAPA TRUCK SERVICE CENTER LOGO
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1. STANDARD TWO COLORUsed on light-colored backgrounds when printing at least two colors,
including PMS 123 and PMS Reflex Blue.
2. STANDARD ONE COLORUsed on light-colored backgrounds when printing one color. Preferred color is PMS Reflex Blue or black.
3. STANDARD TWO COLORUsed on dark-colored backgrounds when printing at least two colors,
including PMS 123 and PMS Reflex Blue.
4. STANDARD REVERSEONE COLOR
Reverse out of any colored background that provides adequate contrast to visually read the logo.
The NAPA logo is a registered trademark of National Automotive Parts Association National Headquarters.
NAPA TRUCK SERVICE CENTER LOGO GRAPHIC STANDARDS
ON DARK BACKGROUNDON LIGHT BACKGROUND
NAPA AUTOCARE LOGO GRAPHIC STANDARDS | NAPA TRUCK SERVICE CENTER LOGO
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STANDARD COLOR CONFIGURATIONS
NAPA AUTOCARE LOGO GRAPHIC STANDARDS | NAPA TRUCK SERVICE CENTER LOGO
PANTONE® PMS 123PANTONE® REFLEX BLUE
PANTONE® PMS 123PANTONE® REFLEX BLUE
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STANDARD COLOR CONFIGURATIONS
The NAPA logo is a registered trademark of National Automotive Parts Association National Headquarters.
USE THE OFFICIAL COLORSWhen printing two colors, the NAPA logo hex shape and the outside box shape of the Truck Service logo must be printed as PMS 123. The NAPA letters and the slanted inside box shape must be printed as PMS Reflex Blue.
When printing one color, the Truck Service Center logo should be printed as either PMS Reflex Blue or black. The interior of the box shape surrounding the NAPA logo and the Truck Service Center type should never have a background or a screen tint, but must be the color of the paper stock. Never screen tint the Truck Service Center logo; always print as a solid color.
USE OF THE REGISTRATION MARKThe only time the registration mark(®) is not used is when the logo is too small and the ® will not print well, or on outdoor signage when the ® will appear as a speck from the distance.
USE OF THE TYPEFACE AND THE DYNAMIC BOXThe letter forms for the words “NAPA” and “Truck Service Center” contained within the Truck Service Center logo are unique and should never be replaced with another type style. Also, the dynamic box shape of the Truck Service Center logo is unique and should not be left off or modified in any way when reproduced. The only exception is when direct embroidery is applied to apparel by authorized vendors.
NAPA AUTOCARE LOGO GRAPHIC STANDARDS | NAPA TRUCK SERVICE CENTER LOGO
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NAPA LOGO GRAPHIC STANDARDSThe NAPA logo is a key graphic element that identifies the NAPA organization. The proper graphic representation of the logo within the presented guidelines will ensure its integrity. There are four basic printing variations when using the horizontal or vertical configuration of the logo. Each has its own guidelines, which allows flexibility in reproducing it for any type of visual communications. The logo must be photomechanically reproduced or digitally scanned into a computer program from the approved copies provided in this manual. Please do not allow printers or designers to do their own interpretation. Accurate reproduction maintains NAPA’s proprietary rights to the total logo. It also protects our rights under the trademark law to the NAPA logo. The NAPA logo is a registered trademark, and any use of the trademark without written and expressed permission from NAPA headquarters is illegal. If you have any questions in the application of the logo that are not answered by this manual, please contact:
National Automotive Parts Association 299 Circle 75 Parkway, Atlanta, Georgia 30339 Phone: (770) 956-2200 Fax: (770) 956-2212
16NAPA AUTOCARE LOGO GRAPHIC STANDARDS | NAPA LOGO
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1. STANDARD TWO COLORUsed on light-colored backgrounds when printing at least two colors,
including PMS 123 and PMS Reflex Blue.
2. STANDARD ONE COLORUsed on light-colored backgrounds when printing one color. Preferred color is PMS Reflex Blue or black.
3. STANDARD TWO COLORUsed on dark-colored backgrounds when printing at least two colors,
including PMS 123 and PMS Reflex Blue.
4. STANDARD REVERSEONE COLOR
Reverse out of any colored background that provides adequate contrast to visually read the logo.
The NAPA logo is a registered trademark of National Automotive Parts Association National Headquarters.
NAPA LOGO GRAPHIC STANDARDSON DARK BACKGROUNDON LIGHT BACKGROUND
NAPA AUTOCARE LOGO GRAPHIC STANDARDS | NAPA LOGO
18
STANDARD COLOR CONFIGURATIONS
PANTONE® PMS 123PANTONE® REFLEX BLUE
PANTONE® PMS 123PANTONE® REFLEX BLUE
NAPA AUTOCARE LOGO GRAPHIC STANDARDS | NAPA LOGO
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STANDARD COLOR CONFIGURATIONS
The NAPA logo is a registered trademark of National Automotive Parts Association National Headquarters.
USE THE OFFICIAL COLORSWhen printing two colors, the NAPA logo hex shape must be printed as PMS 123. The NAPA letters must be printed as PMS Reflex Blue.
When printing one color, the NAPA logo should be printed as either PMS Reflex Blue or black.
USE OF THE REGISTRATION MARKThe only time the registration mark(®) is not used is when the logo is too small and the ® will not print well, or on outdoor signage when the ® will appear as a speck from the distance.
USE OF THE TYPEFACE AND THE DYNAMIC BOXThe letter forms for the word “NAPA” are unique and should never be replaced with another type style. The only exception is when direct embroidery is applied to apparel by authorized vendors.
NAPA AUTOCARE LOGO GRAPHIC STANDARDS | NAPA LOGO