graphic standards texas a&m university graphic standards | 5 west texas a&m university three...

GRAPHIC STANDARDS

Contents

Executive Summary

Visual Identifiers

Approved Colors

Preferred Fonts

Correct Usage

Legal Information

University Print Shop

University Stationery

3

4

10

14

16

22

24

26

Contacts

Office of Communication and Marketing, 806-651-2129, fax 806-651-2123Director of Communication and Marketing Ann Underwood, [email protected], 806-651-2125Senior Designer Catherine McGovern, [email protected], 806-651-2122

Updated June 2015

Executive Summary

University and University-supported entities may not create/display logos and/or tag lines that compete with or replace WTAMU approved symbols or the “Discover the Buff in You” tagline.

These standards apply to all visual representations of WTAMU, including print communications, electronic communications, websites and specialty items. Every piece must prominently include at least one of the following visual identifiers:

Horizontal logo University wordmarkStacked logo Acronym symbolVertical logo Flame symbolUnit logo Buffalo symbolSpirit WT symbol

These visual identifiers must be WTAMU maroon, white, black or gray and must be placed over a background so that they are distinguishable and maintain the integrity of the logo.

The choice of visual identifier(s) will be determined by purpose, audience and space availability. Visual identifiers must be displayed prominently and must be presented according to the guidelines outlined in this document and may not be distorted, altered, combined with any other design to create a new logo, replaced by other artwork, defaced or vandalized in any way.

West Texas A&M University Graphic Standards | 3

Visual Identifiers

4 | West Texas A&M University Graphic Standards


West Texas A&M University

Three variations of the West Texas A&M University logo—(1) horizontal logo, (2) stacked logo and (3) vertical logo—in order of preference, have been designed and adopted for use on all visual representations of WTAMU, including print communications, advertising, electronic communications, website and specialty items. The choice of logo will be determined by purpose, audience and space availability.

(1)

(2)

(3)


Symbols

Symbols are supplementary trademarked identifiers for West Texas A&M University. Symbols should never be used in combination with any other image or type to create another logo. Symbols may be primarily used to stand alone on specialty items when space is limited but must never replace the full university logo on official communications.

Buffalo

Spirit WT

Flame

Acronym


University Wordmark

The University wordmark is the official style and typeface when using the name West Texas A&M University on all visual representations of WTAMU. The official wordmark always reads exactly as West Texas A&M University. One space should appear before and after but not between the “A,” the “&” and the “M.” If the flame symbol is used with the wordmark, the preferred form to use is the horizontal logo. If using the wordmark alone on the cover of a publication, the flame must be used in another area of the outside cover.

Unit Logos

Logos have been developed for all University entities. These logos may be used in place of the University logo on unit-specific materials, such as a college brochure; however, the same usage rules apply (see page 16). Because each logo is different and requires special attention to spacing and other graphic details, contact the Office of Communication and Marketing at 806-651-2129 before using and to receive your approved unit logo.


Tagline

The tagline is designed to complement the strength of the University mascot as a means to describe the power and stability of West Texas A&M University. The tagline should be used secondary to the University logo and may never be used alone.


West Texas A&M University Seal

The West Texas A&M University seal is the most sacred of all University logos. Its use is restricted to formal applications, such as official documents, diplomas, certificates, flags and ceremonial materials. Reserved for presidential use, the seal should never give the impression it is the seal of any division, department or entity within the University. The WTAMU seal may not be used without express permission from the President’s Office.

The Texas A&M University System Seal

There may be some occasions when it is appropriate to use The Texas A&M University System seal. The A&M University System seal may not be used without express permission from the President’s Office. Please note the A&M University System Seal appears in a maroon differing from that of West Texas A&M. For more information, refer to the A&M System style and graphic guidelines at tamus.edu/marcomm/brandguide

Approved Colors



Pantone Maroon

The primary colors on all University materials (print, web and promotional) should be maroon and white, the official school colors. In printer’s language, the official WTAMU maroon is Pantone Matching System (PMS) 202 for coated (C) stock or PMS 201 for uncoated (U) stock. For applications without PMS capability, use CMYK values C: 9, M: 100, Y: 64, K: 48 for coated and C: 8, M: 89, Y: 59, K: 22 for uncoated.

Digital and inkjet printers such as Xerox and desktop printers should attempt to match 202C as close as possible regardless of stock.

Digital Maroon

For digital use including TV, campus monitors, web usage and other digital media, the WTAMU maroon is represented by hex code #660000. For applications without hex capability, use RGB values 102, 0, 0. For questions about web colors, contact the web communication manager 651-3325.

Accents

The primary colors on all University materials should be maroon and white, the official school colors. Accent of black and gray are given preference over other colors which may be used as “attention grabbers” in limited quantities. The University’s website home page illustrates the proper use of maroon, white and accent colors in WTAMU’s color palette. For questions about approved colors and their use, contact the Office Communication and Marketing 651-2129.

Other Information

Some suppliers for items such as T-shirts, specialty items and paint may not reference PMS colors. Regardless, colors should match PMS 202C as closely as possible. The Strategic Marketing Affiliates (SMA) approved thread colors are: Madeira 1385 and RA 2268.

202C 201U

#660000 and

CoatedC: 9 M: 100 Y: 64 K: 48

UncoatedC: 8 M: 89 Y: 59 K: 22

R:102G: 0B: 0

Color swatches are shown here as examples only.Only professional printers can match PMS colors accurately.


Logo Color

Whenever possible, the University’s logos and symbols should appear in maroon or reversed out of maroon. Logos and symbols may also appear in black or reversed out of black. No symbols or logos, including departmental logos, may appear in any colors other than maroon, white or black.


Proper Color Use Example

This mock-up of the University’s home page illustrates the proper use of maroon, white and accent colors in WTAMU’s color palette.

Preferred Fonts



Helvetica Neue Times Europa LT StdABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Helvetica Neue 65 Medium

Helvetica Neue 77 Bold Condensed Times Europa LT Std Bold

Helvetica Neue 95 Black

Helvetica Neue 73 Bold Extended

Helvetica Neue 75 Bold

Helvetica Neue 87 Heavy Condensed Times Europa LT Std Bold Italic

Helvetica Neue 57 Condensed Times Europa LT Std Roman

Helvetica Neue 83 Heavy Extended

Helvetica Neue 85 Heavy

Helvetica Neue 63 Medium Extended

Helvetica Neue 67 Medium Condensed Times Europa LT Std Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Font Usage

Preferred fonts for WTAMU materials are the font families Helvetica Neue and Times Europa LT Std. If these fonts are not available, acceptable alternatives are Arial and Times New Roman. Regardless of font availability, body text should always be neat, readable and never typed in a “fashion font.”

Font families shown here are a selection only. Helvetica Neue contains over 45 different weights and styles that are acceptable for University publications.

Correct Usage



A member of the Texas A&M University System - Nov. 2014

wtamu.edu/admissionswtamu.edu/scholarshipswtamu.edu/financialaidapplytexas.orgfafsa.ed.gov

CAMPUS VISITOR GUIDEHad an amazing time at my WT tour today #wtvisit #ichosewt

Graduation is calling our name. #wtvisit

I’m so ready for my future here at WTAMU!!! #wtvisit #ichosewt

#WTAMU is the best!! You need to be here!!

Finally got the news! So excited to be a buff! #wtamu #ichoseWT

WEST TEXAS A&M HERE I COME! #wtamu #ichoseWT #WTAMU18

Not gonna be able to sleep till I get that acceptance letter!! #WTAMU

@wtamu #wtamu #wtvisit #ichoseWT

IMPORTANTWEBSITES

University Logo Use

The University logo must appear prominently on the primary surface (most often the front cover) of all University publications. On publications with more than one printed surface, a logo, wordmark or symbol should also appear on the secondary outside surface.


Special Events

University and student group events are exempt from selected portions of the Identity System guidelines. Organizers may use an event-specific theme, slogan or artwork as long as it complements and does not alter, deface, vandalize, etc. existing University visual identifiers. Requests for marketing materials may be made at wtamu.edu/creativerequest


Size

Minimum size applications for University logos are 4-inch width for the horizontal logo, 2-inch width for the stacked logo and 1-inch height for the vertical logo. If used by itself, the flame symbol should be at least 1/2 inch in height. Specialty items are allowed exceptions due to space limitations.

4 inches

2 inches

1 inch

1/2 inch


DO NOT change type or add other type or images to modify or create a new logo. Department and student organization logos may be requested from the Office of Communication and Marketing and must adhere to style guidelines.

Office of Communication and Marketing

West Texas

DO NOT distort, stretch or in other ways change the proportion of any of the WTAMU logos or symbols.

DO NOT crowd University logos. All symbols should retain a protected area that remains free of distracting type or imagery. An area at least the width of the “x” in “Texas” should be maintained around the WTAMU logos.

DO NOT use old University logos in tandem with or as a replacement for current University identifiers.

Unacceptable Usage

The following examples exhibit prohibited uses of University logos and symbols. For art approval and questions about the use of University identifiers, contact the Office of Communication and Marketing 651-2129.


DO NOT rotate the logo.

DO NOT change of the color of the logo or use more than one color. Approved colors for the WTAMU logos and symbols are maroon, black and white. Maroon takes preference over other colors.

DO NOT crop or in any other way deface the logo.

DO NOT place the logo over a busy photograph, background or non contrasting color.

Legal Information



Trademark and Licensing

The University’s visual identifiers are registered through the state of Texas and licensed with Strategic Marketing Affiliates (SMA).This trademark licensing creates cooperative working relationships between the University, the manufacturers of approved and authorized products and the retail community. It assures that all merchandise bearing a WTAMU visual identifier promotes and protects the image of the University while fulfilling the needs of consumers.Retail items and promotional materials bearing a WTAMU visual identifier must be purchased through an SMA-licensed vendor.The University’s trademark licensing program is directed by Ann Underwood, director of communication and marketing. She may be contacted with questions concerning licensing at 806-651-2125 or [email protected].

DO NOT use any University logos or symbols without the trademark (TM) marker.

University Print Shop



Ordering Prints

The University awards exclusive printing rights to companies based on competitive prices, quality and ability to meet the University’s needs. All printed materials from campus entities must be ordered through the University Print Shop. The Print Shop will produce or bid your job out to an approved contracted printer depending on quantity and complexity of the job. For more information on printing, contact the Print Shop at 651-2320 or [email protected]. Print requests may be submitted at wtamu.edu/printshop.

University Stationery



Ordering Official Stationery

There’s no reason to spend much time on official WTAMU letterhead, envelopes and business cards. These items are based on strict guidelines and must be ordered through the University Print Shop using the form at wtamu.edu/printshop. Please provide Print Shop personnel with your name, title, office/department, University mailing address, phone and fax numbers and email address, and they’ll take care of the rest.

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