pdf press kit
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media kit 2014
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We are a thriving tea glass company, inspired to change the way we live one person, one tea moment, at a time.
Libre®
The moment it started… A brief historyPassion. Inspiration. And moments of reflection. That’s the story of the stylish and utterly portable Libre tea glass. It began in 2006 with Wendy Weir’s spiritually inspired journey to the gardens and temples of tea’s birthplace – China’s southwest Yunnan province. A tea paradise, renowned for producing China’s finest teas for more than 1400 years, as attested to in The Classic of Tea by Lu Yu. Many tours and tea tastings later, Wendy experienced an epiphany – of the tea variety – upon noticing a Shanghai bus driver sipping from a glass jar filled with steeping loose leaf tea. Ahh…even on a busy day and in a chaotic environment, there is time for a blissful tea moment. Along with a deepened appreciation for the health and ecological benefits of loose leaf tea came the dawn of Wendy’s vision: to introduce the perfect product to our busy North American culture... an elegant, portable tea glass for superior loose leaf tea “on the go”, enabling anyone to enjoy a restful tea moment anytime, anywhere.
Libre – the state of being FREE. Free to let go for a moment... to bring one’s mind and body to a place of rest.
“Do you want your adventure now,” Peter said casually to John, “or would you like your tea first?” Wendy said, “Tea first, quickly.” — J.M Barrie
Libre®
What we believeAt Libre tea, we believe that capturing a blissful tea moment, wherever you happen to be, allows you to connect and reflect – with yourself and the world. Because with reflection comes clarity. And with clarity comes peace – inner and outer peace that is reflected back into our world.
We believe that more tea moments, more often can make the world a better place. After all, we each have a unique contribution to make…and we’re better able to make that contribution only when we nourish ourselves. We also believe that beauty nourishes the world and promotes a sense of peace and comfort; hence, the unique and engaging Libre design... Who wouldn’t feel relaxed and comforted by those dancing tea leaves on every cup?
And finally, at Libre we believe in people. We never forget that behind our product there are real people. People who create the Libre tea glasses and bring them to tea sippers. People who love their Libre tea glasses and their tea moments.
Libre tea interconnects our community through the ritual of an engaging tea moment... anywhere, anytime.
The first bowl sleekly moistened throat & lips. The second bowl banished all my loneliness. — Lu T’ung
Libre®
Our founder... WendyWendy Weir, Libre founder, is an eco-conscious entrepreneur whose passion for loose leaf tea inspired her to create a product that’s rapidly engaging devoted customers across North America. Tea isn’t just Wendy’s business. It’s a way of living. A state of mind. A way to make the world a healthier place, for our own personal wellness and the planet’s. And the Libre tea glass is Wendy’s solution to taking full advantage of loose leaf tea’s environmental benefits, great taste, and infinite blends.
A former energy conservation consultant, Wendy combines her commitment to better managing the earth’s resources with her commitment to providing her customers with the most convenient and stylish product.
Wendy’s vision has led her on an intense and rewarding journey. She deeply believes in her product, and is most grateful for the support of all involved who so competently support this venture every day, in every way. She cherishes her own peaceful tea moments every day, and is deeply appreciative and inspired that so many others share her passion for the Libre experience.
“When I choose my Libre over my coffee mug, I am choosing to move forward in my life today.” — Leah Goard, Organized to Thrive
Libre®
Culture & core valuesLibre tea’s operations, which fall under the umbrella of Wendy’s core business brand, Energetic Marketing, are guided by the 3 ‘P’s – people, planet, and profit. We are committed to working with companies that operate by socially and environmentally responsible principles, and ask each of our retailers to endorse these principles in their Libre retail application. Consistent with this balanced approach, we operate lightly on this earth, and thus rely on established and efficient partner solutions for manufacturing and distribution. We also employ ‘cloud’ based virtual IT solutions for other components of our business.
At our core, we are committed to excellent customer service and take advantage of every opportunity to open the doors to communication. We connect with our customers through Twitter and Facebook, actively seeking feedback on a regular basis. We want to hear from our customers that they are enjoying their Libre, their tea moments, and their tea. And we are committed to continually seeking ways to optimize those tea moments. That’s why we’re diligent in responding to customers, and dedicated to constantly evolving the highest quality of Libre tea products.
A woman is like a tea bag – you never know how strong she is until she gets in hot water. — Eleanor Roosevelt, 1884-1962
Libre®
Convenient & health-consciousIn the car, on a hike, at the office, on your bike, or at the yoga studio, the portable Libre tea glass is the convenient way to enjoy the exceptional health benefits of loose leaf tea “on the go”. The sleek, Libre signature tea glass comes in the glass ‘n poly model, with a durable exterior, and a health-conscious glass interior for clean taste and no flavour transfer.
NEW!!! The Libre tea glass is now 100% BPA free - even the exterior poly is now BPA free. The double-wall construction keeps tea hot or cold and comfortable to hold. The tea glasses come with a removable, easy to clean, stainless steel tea filter. Thus, the tea leaves remain in the glass and away from your mouth. The smart and simple design also allows one to enjoy teas with limited steeping times or teas that remain in the tea glass.
The Libre tea glass collection includes the Original (9oz), the Libre Large (14oz) and the easy to hold Libre Mug (10oz). All products retail between $24 and $29 CDN.
Enjoy life sip by sip not gulp by gulp. — The Minister of Leaves
Libre®
How it worksBeautiful and functional, Libre tea steeps your loose leaf tea in two ways:
1. Remove lid and tea filter, insert 2-3 grams of loose leaf tea into glass.
2. Replace filter, add hot water, and allow tea to steep.
3. Sip tea from your tea glass and replace lid for portability, or pour into a tea cup.
2nd Method: Leaves in filter 1st Method: Leaves in glass
1. Remove lid and filter carefully. Add hot water.
2. Twist filter on to glass and place 2-3 grams of loose leaf tea into the filter.
3. Allow steam to evaporate before replacing the lid.
4. Following the 2-3 minute “cool down” period, twist on lid securely.
5. Slowly turn the glass upside down to steep tea.
6. With the glass upright, twist off the lid and filter together. Enjoy!
For a demonstration, please view the “how to use” video at www.libretea.com.
Drink your tea slowly and reverently, as if it is the axis on which the world earth revolves–slowly, evenly, without rushing toward the future. — Thich Nat Hann
Libre®
MarketLibre tea is a popular item in tea shops, yoga studios, health food stores, spas, and gourmet grocers throughout Canada and the USA. We’re actively expanding distribution throughout the US, and will soon test in the UK with the goal of creating more tea moments more often. We’re committed to dealing with people who value their customers’ experiences and offer excellent personal service. Libre tea also is also available through our online store. While we do not usually sell to online-only retailers, Libre tea offers an affiliate program in which online retailers can participate. Check out www.libretea.com/wholesale-information to access the retailer’s lounge, which includes a variety of useful resources. We are proud to offer co-branding on Libre tea glasses; imprinting your logo on a protected layer that preserves the appearance of your logo over time (a minimum quantity of 2000 pieces is required).
Where to find usFor more information on Libre tea and our range of tea-related products, check us out online at www.libretea.com. For your convenience, our web page also contains a link to a map which shows the location of all retailer locations.
Bread and water can so easily be toast and tea. — Author Unknown
Libre®
Community engagementAs strongly as we believe that tea moments make the world a better place, we also believe they promote a sense of interconnectedness – a time of reflection to connect with ourselves and our world. One of the ways Libre tea regularly demonstrates its belief in interconnectedness is by reaching out to and actively participating in non-profit endeavours.
Our charitable support takes many different forms. Sometimes we provide Libre tea products for sale or for silent auctions. We also often donate our time and talents, serving on boards or managing programs. No matter how we give, it is with our heart and soul. We believe in the power to make a difference.
Here are some of the many non-profit organizations or initiatives we support at Libre tea.
Our friends
Yoga Outreach www.yogaoutreach.com
“Our mission is to identify, develop and deliver healing and life-affirming yoga programs to people who cannot directly access these resources.”
Linwood House Ministrieswww.linwoodhouseministries.typepad.com“…journeying with women into the hope of their story.”
Natural Doctors International through the Boucher Institute of Naturopathic Medicine www.ndimed.org“The mission of NDI is to promote global health and social justice through natural medicine.”
Forum for Women Entrepreneurs www.fwe.ca“FWE provides tools, energy, education and support to all women, encouraging them to become wildly successful entrepreneurs.”
Sunshine Coast Salmonid Enhancement Societywww.scsalmon.org“Dedicated to sustaining and building salmon and trout stocks in local waterways and facilitating public education regarding salmonid habitat and life cycles.”
Women of the Green Generationwww.womenofthegreengeneration.com“A space where women can share their ideas and passions for solving environmental and social problems with economically viable eco-solutions.”
If man has no tea in him, he is incapable of understanding truth and beauty. — Japanese proverb
Libre®
If you are cold, tea will warm you. If you are too heated, it will cool you. If you are depressed, it will cheer you. If you are excited, it will calm you. — Gladstone, 1865
Featured in Tathaastu Magazine (Eastern Wis-dom for Mind, Body Soul) in Jan/Feb 2013
Featured in Prevention Magazine Online among their 100 best gifts for health & happi-ness, December 2013
Natural Life Mom says, “Although I have mostly spo-ken to it’s use for hot loose leaf tea, the Libre Tea Glass is definitely not limited to just that! Any hot beverage
(think hot chocolate, lattes, coffee, chai, etc) can be enjoyed in the Libre Tea Glass.”
Latest Press & Reviews
Vera from Give Oh Give-away loves her Libre, she says, “I have to say that this is one of the best contrap-tions I have run into for a while.”
An Angel’s Kiss says this about her Libre Original, “This is genius … I have been want-ing something like this for a long time. If you love loose tea this is a must-have. The design is gorgeous. They certainly did not cut any corners in the looks department and this bad boy is so durable that it is hard to break.”
Libre®
Recent press
Yoga Journal recommends pausing for a cup of tea with our Libre Large, on their Style page in June 2012.
The December 2010 edition of enRoute Magazine – whether you’re curling up at the hotel or exploring the city, your Libre tea glass is good to go.
Today’s Diet & Nutrition features Libre tea in the Teas & Tools Section of the January 2011 edition.
Dec, 2011 Libre was featured in the Vancouver View Holiday Gift Guide AND in The Kit distributed in major newspapers across Canada.
August 2011, Sandra Rowland from 24 Hour Magazine has listed the Libre Tea glass (with Murchies blueberry green tea) as a Best Inner Beauty Buy.
Libre®
One sip of this will bathe the drooping sprirts in delight, beyond the bliss of dreams. — Milton
The language of loveHere are some words our Facebook fans use to describe their own tea moments.
To see the wonderful comments posted by our friends from all over the world, visit: facebook.com/teamoments.
#teamoments
Libre®
We welcome your inquiry: E: [email protected] | P: 604 639 7869 | www.libretea.com
Connect with us todayJoin the Libre community: facebook.com/libretea facebook.com/teamoments twitter.com/libretea twitter.com/teamoments General inquiries: E: [email protected]
Media relations: Wendy Weir E: [email protected] Canada: 604 639 7869 USA: 425 320 4660 Fax: 604 648 8510
Libre™ is a registered trademark in Canada, the US and other countries.
Wholesale Information: E: [email protected] Canada: 604 800 5750 USA: 425 320 4660 Fax: 604 648 8510 Mailing address: Energetic Marketing 1304-400 Gower Point Rd. Gibsons, BC, Canada V0N 1V0
