PAVNEET SINGH KOHLI PGDFM-32PAVNEET SINGH KOHLI PGDFM-32

PRESENTING-

G-6

MOBILE RECHARGE SELLERS EARNINGSMOBILE RECHARGE SELLERS EARNINGS

SURVEY CONDUCTED ON 30-01-2010

FINANCIAL RESEARCH

IMPORTANCE OF STUDY:-IMPORTANCE OF STUDY:-

• Growth rate of telecommunication industry

• Many new companies are entering in the business of mobile recharge

• Severe competition

OBJECTIVES OF RESEARCHOBJECTIVES OF RESEARCH

1. To identify daily sales of recharge sellers

1.

2.

To identify daily sales of recharge sellers

To identify daily profit of recharge sellers

OBJECTIVES OF RESEARCHOBJECTIVES OF RESEARCH

OBJECTIVES OF RESEARCHOBJECTIVES OF RESEARCH

1.

2.

3.

To identify daily sales of recharge sellers

To identify daily profit of recharge sellers

To find out leading company in the field of mobile recharge

OBJECTIVES OF RESEARCHOBJECTIVES OF RESEARCH

1.

2.

3.

To identify daily sales of recharge sellers

To identify daily profit of recharge sellers

To find out leading company in the field of mobile recharge.

SOURCES OF DATA -PRIMARY DATASOURCES OF DATA -PRIMARY DATA

ANALYSIS AND INTERPRETATIONS OF DATA

Revenue earned by seller

>2000 2000-5000

5001-10000

<10000 Total

NO. of respondents

2 11 9 4 26

% 8% 42% 35% 15% 100%

REVENUE EARNED BY A SELLER PER DAY

SOURCE: - Primary data

TABLE 1.4

Figure- 1.4

INTERPRETATIONS: -1) 8% Seller get less than 2000 Rs per day2) 42% seller gets revenue between 2000-5000 Rs per day3) 35% seller gets revenue between 5001- 10000 Rs per day4)15% seller gets revenue more than 10000

Percentage of profit

2% 2.5% 3% 0thers Total

NO. of respondents

1 15 1 9 26

% 4% 57% 4% 35% 100%

TABLE 1.5 PERCENTAGE OF PROFIT EARNE FROM DEALER

Source: - Primary data

Figure- 1.5

INTERPRETATIONS: - 1)4% seller gets 2% as profit from dealer 2) 57% seller gets 2.5% as a profit from dealer 3)4% seller gets 3% as a profit from dealer 4)35% seller gets different % of profit apart from 2/2.5/3

Consider business as profitable

YES NO Total

NO. of respondents

21 5 26

% 81% 19% 100%

TABLE 1.6 SELLER CONSIDER BUSINESS AS PROFITABLE

SOURCE: - Primary data

Figure -1.6

INTERPRETATIONS: - •81% said yes they considered this business as Profitable •19% said no they didn’t consider this business as Profitable

Recharge coupon/top up

>10 10-50 51-100 <100 total

NO.OF RESPONDENT

4 19 1 2 26

% 15% 73% 4% 8% 100%

TABLE 1.7RECHARGE COUPON/TOP UP PREFERRED BY CUSTOMER

SOURCE: - Primary data

Figure -1.7

INTERPRETATIONS: -1) 15% of customer buys less than RS.10 recharge voucher2) 73% of customer buys RS.10 to15 recharge vouchers3) 4% of customer buys RS.51 to 100 recharges vouchers4) 8% of customer buy more than RS.100 or recharge voucher

Monthly expenditure of shop

>1000 1000-2000 2001-5000 <5000 Total

NO .of respondents

1 1 1 23 26

% 4% 4% 4% 88% 100%

TABLE 1.8MONTHLY EXPENDITURE TO RUN A SHOP

SOURCE: - Primary data

Figure-1.8

INTERPRETATIONS: -

• 4% seller has less than RS. 10000 monthly Expenditure• 4% seller has monthly expenditure between RS. 10000-2000• 4% seller has monthly expenditure between RS. 2001-5000• 88% seller has monthly expenditure of more than RS. 5000

Customer per day

>50 50-70 71-100 <100 Total

NO. of respondent

14 5 4 3 26

% 54% 19% 15% 12% 100%

TABLE 1.9CUSTOMER RECHARGE PER DAY

SOURCE: - Primary data

Figure - 1.9

INTERPRETATIONS: -

• 54% seller said less than 50 customers do recharge per day • 19% seller said 50-70 customers do recharge per day• 15% seller said 71-100 customers do recharge per day• 12% seller said more than 100 customer do recharge per day

No of times customer gets recharge

Once a day or more

Once a week 2-6 times a week

Once a month

total

NO .of respondent

14 5 4 3 26

% 54% 19% 15% 12% 100%

TABLE 1.10NUMBER OF TIMES CUSTOMER GETS RECHARGE

Source: - Primary data

Figure -1. 10

INTERPRETATIONS: - 54% of the customer comes once a day or more 19% of customer comes 2-6 times in a week 15% of customer comes once a week 12% of customer comes once a month

Increase in sales

Yes No Total

No .of respondents

25 1 26

% 96% 4% 100%

TABLE 1.11INCREASE IN SALES DURING SPECIAL OFFERS

SOURCE: - Primary data

Figure -1.11

INTERPRETATIONS: -• 96% of shopkeepers said there is increase in sales

during special schemes. • 4% of shopkeeper said that there is no increase in

sales

Increase in sales

>5% 5-10% 11-15% 16-20% <20% Total

NO .of respondents

13 7 2 1 3 26

% 50% 27% 7% 4% 12% 100%

TABLE 1.12INCREASE IN SALES BECAUSE OF OFFERS & SCHEMES

SOURCE: - Primary data

Figure -1.12

INTERPRETATIONS: -• 50% of sellers get less than 5% increase in sales• 27% of sellers get 5-10% increase in sales• 7% of sellers get 11-15% increase in sales• 4% of sellers get 16-20% increase in sales• 12% of sellers get more than 20% increase in sales

Offers & target from the seller

Yes No Total

NO .of respondents

18 8 26

% 69% 31% 100%

TABLE 1.13 SELLER GETS OFFER & TARGET FROM THE DEALER

SOURCE: - Primary data

Figure -1.1 3

INTERPRETATIONS: - •69% Seller said yes, they are getting offers & target from dealers•31% seller said no, they are not getting offers & target from dealers

Credit from the dealer

>5days 5-10 days

11-20 days

21-30 days

No Total

NO. of respondents

4 1 1 No response

20 26

% 15% 4% 4% 0% 77% 100%

TABLE 1.15CREDIT OFFERED BY THE DEALER TO THE SHOP KEEPER

SOURCE: - Primary data

Figure -1. 15

INTERPRETATIONS: - 1) 15% Sellers get credit for > 5days.2) 4% sellers get credit for 5 to10 days3) 4% sellers get credit for 11-20 days4) 77% sellers get no credit from their dealer

Off day Yes No Total

NO.OF RESPONDENTS

21 5 26

% 81% 19% 100%

TABLE 1.16 OFF DAY (shop close)

SOURCE: - Primary data

Figure -1.16

INTERPRETATIONS: -1) 81% Seller said yes2)19% seller said no

FINDINGS•69% shopkeeper keeps all network recharge in their shop.•30% customers prefer IDEA network.•31% sellers get same profit percentage from all network dealers.•42% seller gets revenue RS. 2000-5000 per day.•57% sellers get 2.5% as a profit percentage from the dealer. •81% Seller considers recharge selling business as profitable.•RS. 10 to 50 recharge coupon/top up preferred by the 73% customers.•88% shopkeeper incur more than RS. 5000 as a monthly expenditure for their shop.

•69% shopkeeper keeps all network recharge in their shop.•30% customers prefer IDEA network.•31% sellers get same profit percentage from all network dealers.•42% seller gets revenue RS. 2000-5000 per day.•57% sellers get 2.5% as a profit percentage from the dealer. •81% Seller considers recharge selling business as profitable.•RS. 10 to 50 recharge coupon/top up preferred by the 73% customers.•88% shopkeeper incur more than RS. 5000 as a monthly expenditure for their shop.

CONTI. FINDINGS• Less than 50 customers get recharge per day in a

shop.• 54% customer comes once a day or more to get

recharge.• 96% seller gets increase in the sales during

special schemes and offers.• 50% seller gets 5% increase in the sales because

of offer and schemes.• 69% seller gets offer and target from the dealer.• There is no credit being offered by the dealer,

77% shopkeeper said.• There is an off day on 25th of every month, 81%

shopkeeper said.

SUGGESTIONS

•On the basis of our study we found that no credit is given to the shopkeeper by dealer. Credit can be provided on the basis of their past transactions, which will help to shopkeeper to grow their business.

•As sellers are getting 2.5% as a profit, it can be increased from 2.5% to 5% because a shopkeeper has to incur much expenditure which reduces their profitability.

PGDFM

G-6