paving the way for mobility on demand at ucla€¦ · what’s next? scooters and ride-hailing...
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Paving the Way for Mobility on Demand at UCLAJ IMMY T RAN, UCLA TRANSPORTATION
CALIFORNIA H IGHER EDUCATION SUSTAINABIL ITY CONFERENCE
JULY 10 , 2019
Eight Years Difference: Notice Anything?
What’s Next?
Scooters and Ride-Hailing Adoption
What Is Mobility On Demand?USDOT defines mobility on demand (MOD) as:
◦ An integrated and connected multimodal network of safe, affordable, and reliable transportation options available to all
Aspects include:
◦ User-focused options to improve personal mobility and access to more destinations
◦ Promotes choice in personal mobility
◦ Advances connected vehicles and automation applications
◦ Uses emerging technologies and data exchange to enable personal mobility
◦ Encourages multimodal connectivity and system interoperability
Shared Personal Mobility Devices• First arrival on campus in February 2018
• Five providers at UCLA and Westwood by January 2019
• More than 300 e-scooters on campus each weekday between five mobility providers
Shared Personal Mobility DevicesBenefits:
◦ Sustainable
◦ Last Mile Solution
◦ Convenient
◦ Fun
Shared Personal Mobility DevicesChallenges:◦ Illegally riding on sidewalks,
campus pathways, and pedestrian plazas
◦ Obstructing sidewalks, doorways and disabled access ramps
◦ Crashes and injuries to riders; the helmet problem
Ongoing Ride-hail Management
Pick-Up LocationsBefore After
Managing MOD with safety in mind
Engineering: Modifying the built environment
More bike lanes to encourage on-street riding for e-scooters and e-bikes
Engineering: Modifying the built environment
We didn’t forget about the benefit to cyclists
Engineering: Modifying the built environmentAdding E-Scooter Parking Areas
Engineering: Modifying the built environmentCurb signs at Ride-hail pick-up locations
Education: Information on Safe Riding and Local Laws
Comprehensive Safety Campaign
• Web page
• Campus email
• Social media
• Flyers/posters
• Signage
•TV Screens
• Bus Tail Ads
• Video
Education: Information on Safe Riding and Local Laws
Education: Information on Safe Riding and Local Laws
Enforcement: Working with Mobility Providers, Parking Enforcement and UCPD
Slow and No Ride Zones: Working with providers on geofencing and speed throttling in campus dismount zones
Enforcement: Working with Mobility Providers, Parking Enforcement and UCPD
Next Steps• Continued deployment and upkeep of infrastructure (e.g.
parking striping and signage, repairing pavement)
• Launch e-scooter and e-bike pilot by August 2019
• Complete the Ride-Hailing RFP process
• Communicate vehicle use and pathway guidelines and implement shared pathway network
Why launch an e-bike/e-scooter program?• E-scooter rides are better than ride-hailing trips, especially for on-campus trips
• Program intent:
◦ Incentivizing good riding behavior
◦ Cost recovery: administrative, field/operational, ROW fee (infrastructure)
◦ Managing/controlling parking, deployment (where they start each morning), and where they can be ridden
◦ Acquiring useful planning data while protecting the privacy of customers
◦ Meet livability, safety, service and research goals
Some Details from the RFPRider Incentives
◦ This is important – how does each vendor use the carrot, or stick, to incentivize good riding behavior? Good parking behavior? Helmet wearing?
Low-Income Program
◦ Another crucial element. How does each vendor propose to serve low-income members of the campus community?
Operations Plan
◦ Running a shared scooter service involves a lot of logistics. How well does each vendor’s plan meet operational needs?
Communications and Troubleshooting
◦ Fast, accurate communication is key to quality service
E-Scooter and E-Bike Vendors
• Campus stakeholder committee selected three companies
• 400 e-scooters and 250 e-bikes
• August 1st scheduled launch
• Fall and Summer communications to campus
MDS: Mobility Data Specification• Set of data specifications and data sharing requirements focused on dockless e-
scooters, bicycles, and TNC’s
• Inspired by GTFS and GBFS. Goals: to provide API and data standards for municipalities to help ingest, compare and analyze mobility as a service provider data
• The specification is a way to implement real-time data sharing, measurement and regulation for municipalities and mobility as a service providers. It is meant to ensure that governments have the ability to enforce, evaluate and manage providers
• Open Mobility Foundation a new forum for shared-use mobility tools and policy
MDS: ExamplesData Reporting Geofencing
TNC Specific Use Cases – MDS Could Help
Basketball Games◦ Created a geofence zone that
encompassed the high traffic area near Pauley Pavilion
◦ Set up a ride-hailing staging area in Parking Structure 8
Commencement 2018 ◦ Created geofenced locations near
major venues and residence halls
Question: For Ride-Hailing, Why an RFP?Multiple ride-hailing use cases exist on campus, with departments using Uber or Lyft regularly:
◦ Commuter emergency ride homes (e.g. you vanpool, but need to get home asap midday)
◦ Faculty Practice Group rides for medical patients (low-income)
◦ Risk Mgt. Department, for temporarily disabled employees
◦ Clinical trial program (rides from airport to campus)
Other uses exist, this list is not exhaustive and is growing
Vehicle Use & Campus Pathway GuidelinesRoads/
StreetsBike Lane/Path
Side-
walks
Driveways/
Limited Access
pathways
Dismount
Zone
Bicycles Yes Yes No Yes No
Skateboards, roller
blades, push scootersNo No Yes Yes No
E-bicycles, E-scooters, E-
boards, cartsYes Yes No Yes No
Pedestrians Crosswalks only Crosswalks only Yes Yes Yes
Motor Vehicles Yes No No As permitted No
Vehicle Use & Campus Pathway Guidelines
Shared Pathway NetworkResults from Pathway Delineation Study in 2019
• Wheeled Mobility Counts and Observations
• Design Toolkit
• Best Practices
• Pathway Network Recommendations
Shared Pathway NetworkResults from Pathway Delineation Study in 2019
