paul thomas, grant thornton - your social network needs people

© 2013 Grant Thornton UK LLP. All rights reserved.

Your social platform needs people to work.

Don’t forget them!


It's no longer about people's access to social media at work, but about how they can use social media for work.


We don’t read policy unless we think we might have broken it.


Social media is not for everyone…

…social media should be understood by everyone.


Presence

Listening

Sharing.


Focus on where people are.

One eye on where they're going.


Social. Social. Social.

Focus on purpose.

"Technology isn't important"…

…but it had better work!


The use case approach…

- who's using it?- to what purpose?- is it repeatable?- how do we measure it?- what does success look like?


Top 3 lessons


Culture before technology...


…but get the technology right!


The conversation really isn't about "social" or "digital", but the way we work, as individuals and together as a firm.


Questions?

Business