Patti Marciano GirardiPortfolio

Integrated Meal Plan MarketingResultsUp to 278% increase in same store sales

Incorporates holo greeter technology

“Your Region Your World” Promotion

Results: Up to 54% same store sales increase

Digital-only Campaigns

Results: 16% same store sales increase

Results: 30% same store sales increase

Results: 9,714 actions; 48,750 impressions

Chartwells Monthly Digital MagazineResults37% open rate56% click rate

Recipient of the League of American Communications Professionals Platinum Magellan award

Recognized by the North American Excellence Awards

YouFirst Guest Service PlatformResults8% increase in guest satisfaction scores

Received Foodservice Director and Culinary Institute of America Goldies Award in the “Focusing on the Guest” category

Chartwells RebrandBrand repositioning from “Eat. Learn. Live.” to “Where Hungry Minds Gather”Mantra addresses the unique needs of Generation Z, replacing Millennials on college campuses

Balanced U Wellness PlatformRecipient of a National Restaurant Association Operator Innovation award

Sustainability

Results: 47,400 calories burned

Sonics/Dodgers Marketing

Results: 1.3 million new high definition subscribers Results: $354,400 incremental

revenue

Lakers/Sonics Marketing

Results: Incremental revenue of $19 million

Results: Contributed to $220 million contract renewal

Cox.com Web Site Promotion

Results: 44% increase in online orders within first month

Results: 1,567% increase in online payments