Patricia A. Reiter

BFA AIA MBA Artist

Critical maker Critical thinker

Architect

Multi-dimensional Problem solver

Entrepreneur

Strategic Leader Implementer

Organizational Design ASU Foundation Challenges Campaign

Design for Enterprise SkySong Innovation Center.

Patricia A. Reiter

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Relevant Projects/Experience

Comprehensive strategic plan AND implementation

Marketing/Communication strategy and branding

Board, Donor or Client Relations

Optimize resources through technology

Realignment of Operations

Leadership team and valued collaborator

• Depth and breadth of business expertise

• Frames ideas to attract resources from donors, investors and clients

Patricia A. Reiter

Who is Patricia Reiter?

Mission drivenCommitted to social impact through business methods

Multi-dimensionalSpeaks philanthropy, marketing, finance, operations, social entrepreneurship, as well as industrial design, architecture and fine arts

Analytical Believes in the power of numbers and real data

PerceptiveWealth of experience managing mission-critical relationships

Prejudiced for actionStrategy is easy, implementation is hard.

Custom fit Geared for engagement as employee or consultant and able to travel broadly

Patricia A. Reiter

How to raise a billion dollars

Organizational DesignASU Foundation/Chief of Staff/

Strategy Team/Board Liaison

Patricia A. Reiter

Design BriefTransform the fundraising and entrepreneurial arm of the

second largest public university to:

1. Fully communicate the vision of the New American University (Excellence – Access – Impact)

2. Raise $1.3 Billion in 7 years

3. Link ASU and the community

How to raise a billion dollars

Organizational Design

Patricia A. Reiter

Set the DirectionWorking directly with the ASUF leadership team, the board and university leadership, we developed an inspiring direction beyond the traditional goals of fundraising. The following slides were taken from various presentations I gave to groups to cascade that message to all stakeholders.

How to raise a billion dollars

Organizational Design

Patricia A. Reiter

Mobilize leadershipWithin two years:

New President/CEONew CFO3 New Vice Presidents

19 out of 45 board members were new

Set in motion a plan to grow from 120-200 employees focusing on recruiting front-line fundraisers

How to raise a billion dollars

Organizational Design

Patricia A. Reiter

Articulate an investor-centric modelHow do you build credibility within the institution?

In a complex organization with dispersed decision making, the rights and wishes of the donor were often getting lost. We began to change behavior by changing the language (investor vs donor) and using this paradigm in our training and presentations. This eventually re-oriented the activities of many of the stakeholders, reduced turf battles and increased service outcomes both internally and directly with constituent base.

How to raise a billion dollars

How to raise a billion dollars

Organizational Design

Patricia A. Reiter

Focus on top-line growth What will drive results?

Analysis of peer performance, giving history and constituent capacity drove focus on high net-worth individuals.

All front-line fundraisers could map their activities directly to this strategy

How to raise a billion dollars

Organizational Design

Patricia A. Reiter

Collect, analyze and organize data What is the money for?

I was responsible for collecting information from 23 deans, multiple research institutes, 4 cross disciplinary special initiatives and sort them into 4 themes, 5 investment vehicles and reporting back out to all the stakeholders.

How to raise a billion dollars

How to raise a billion dollars

Organizational Design

Patricia A. Reiter

Simplify the message How does it all fit together?

This diagram reflected the relationship between the themes and the specific investment areas within the university.

Each item on the far right lead to another set of diagrams with even more detail.

How to raise a billion dollars

How to raise a billion dollars

Organizational Design

Patricia A. Reiter

Engage stakeholders in the ambition How do we create a brand to drive support for ASU?

Our board had several top-notch corporate brand experts, we hired Bruce Mau design and we worked with the creative assets within the university in the business school, the design school and the university communications team.

Our inclusive efforts were rewarded by broad adoption of the design standards and messages.

How to raise a billion dollars

Organizational Design

Patricia A. Reiter

Roll out the Brand ASUchallenges.com

• how do we educate in a rapidly changing world?

• how do we focus information and technology to produce meaningful change?

• how do we build strong, vibrant communities?• how do we create a sustainable way of life?• how do we promote economic opportunity and

security?• how do we lead healthier, more fulfilling lives?• how do we defend and extend human rights?• how do we understand the past and present for

the sake of the future?

How to raise a billion dollars

Organizational Design

Patricia A. Reiter

Acceleratinginnovation

Design for EnterpriseASU Scottsdale Innovation Center

Patricia A. ReiterAcceleratinginnovation

Design for Enterprise

Design BriefASU Scottsdale Innovation Center

1.Create a true mixed use community combining technology, research, education, art, and civic life.

2.Integrate entrepreneurial assets of the university, new business, and community interests in a collaborative environment.

3.Expressive design which denotes innovation, vitality, and functional responsiveness.

“Like nothing else on campus”--ASU President Michael Crow

I was responsible for ensuring the design for the entrepreneurial spaces occupied by ASU set the standard for the rest of the 43 acre development.

To communicate our aspirations, I developed a series of design precepts to guide our decision making and set expectations for the user groups.

Patricia A. ReiterAcceleratinginnovation

Design for Enterprise

Design is an extended negotiation with stakeholders who have varied interests.

The programming process for this project involved regular meetings with:Local politicians, zoning and permitting authorities, bankers, developers, brokers, architects, engineers, contractors, suppliers as well as the client group, ASU innovation enterprises, faculty, researchers and administrators.

Patricia A. ReiterAcceleratinginnovation

Design for Enterprise

Alternative work and meeting space centered around an internal café which encourages spontaneous meetings and conversations.

Patricia A. ReiterAcceleratinginnovation

Design for Enterprise

Limited resources were leveraged by creating a few key focal points, integrating design work of ASU students and selective use of color.

Patricia A. ReiterAcceleratinginnovation

Design for Enterprise

To equalize access to sunlight and views, there are no exterior offices.

Private offices are located on a center spine allowing daylight to penetrate to the center of the floor and encourages people to get up from their desk and circulate.

Open workspaces are designed to be attractive, semi-private, comfortable and personalized.

Patricia A. ReiterAcceleratinginnovation

Design for Enterprise

www.skysongcenter.com

The ASU Innovation Center is now occupied by a wide array of young global companies and venture capitalists as well as the entrepreneurial assets of the university.

It is often the starting point for tours highlighting innovation and technology in the region and is widely used as a community resource to convene business meetings, training and social events.

Patricia A. Reiter

Current FocusI am currently exploring the following issues:

Social EnterpriseCan a hybrid model of doing good while doing well accelerate social impact?

ScaleHow can non-profits, NGO’s etc reach the scale needed to address society’s most significant problems in poverty, health, sustainability and education?

Philanthropic MarketplaceHow can the best ideas attract the majority of resources and overcome the bias against overhead required for growth?

Patricia A. Reiter

Current FocusI am actively engaged in research and networking in this emerging sector of the economy and intend to apply that knowledge to advance educational, cultural and sustainable causes through consulting and writing.

Attendance & involvement:

www.socialcapitalmarkets.net

www.casefive.org/media/index.htm

www.se-alliance.org/chicago.cfm

Patricia A. ReiterMBA, AIA, BFA

patricia.a.reiter@gmail.com602 402 0857

References and complete portfolio available upon request