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Online Marketing

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What you should know about Online Marketing

What is it?

- People think it is how their particular brand is perceived online

-It used to be just about engaging people online in order transact offline

- With the emergence of social media, online marketing is about engagement and two-way conversations

Why you should consider it

Growth in Internet usage

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•As of 2008, 1,000,000,000 internet devices•300,000,000 active members on Facebook•100,000,000 YouTube videos viewed per day

Growth in mobile devices

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•Growing alternative for internet connectivity•80% of Twitter usage is from mobile devices•iPhone uses a disproportionate amount of bandwidth

Social Media has changed the landscape

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•3 out of 4 Americans use social technology•Because 2/3 of global internet population visit social networks•85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers

Common Mistakes

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•Not understanding your target audience•Using only one form of marketing•Sending inconsistent messages

Key Online Marketing Strategy Elements

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•SEO/SEM•Email/Database•Web 2.0

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How can PWC help and why?

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Expertise

Data

•Database Creation and Maintenance•E-commerce•BBS (e.g. PHPBB)

Content Management Systems

Live Chat and Streaming Video Integration

Discussion Forums, Forms, Newsletters

Social Media Mentorship

Mobile Platform Support and Design

Evaluation and Education

Thank Youwww.passionateweb.ca