passenger analytics: a better way to manage airports
TRANSCRIPT
For more information, visit icfi.com/aviation
CONTACTEliot Lees | [email protected] | +1.617.218.3540
About ICF InternationalICF International (NASDAQ:ICFI) provides professional services and technology solutions that deliver bene�cial impact in areas critical to the world's future. ICF is �uent in the language of change, whether driven by markets, technology, or policy. We partner with clients around the globe—advising, executing, innovating—to help them de�ne and achieve success.
icfi.com
CONNECT WITH US
BIS DG 0516 0208© Copyright 2016 ICF International, Inc.
THE REAL VALUE OF
Passenger Analytics “Management by Information” Brings Increases in Productivity
and Revenue
Optimized management of airports is becoming increasingly critical for airport
users at all levels. Excessive queuing and terminal congestion hurts not only
the passenger experience, but also increase airport operating and capex costs,
and damages the bottom lines of retailers and airlines. Best practice guidance
for airport operators has advanced considerably to take full advantage of
technology and a full range of information sources. With a systematic and
strategic approach, airport operators can improve their terminal e�ciency
for all users, at all levels, for everyone’s bene�t.
Areas Where Performance Analytics Can Improve Airport Performance:
• Security screening• Way�nding and
advertising
• Gate management• Passport control
• Bag claim• Ground services
(car rental, limousines)• Car parking• Curb management
• Airport lobby• Check-in desks
minute improvement in dwell time
10increase in
concourse revenue
12%increase in commercial
revenue within two years*
Current and historical passenger �ows and dwell time are monitored within speci�c terminal segments.
Data on commercial retail performance are analyzed to gain an understanding of airport activities and events.
Performance is optimized by re�ning retail programs and monetizing results.
Example 3: Retail Concessions
*ICF estimates (large hub airport) (multiple factors involved including product mix upgrade)
$650K
REALVALUE:
12
3
REALVALUE:
reduction in needfor check-in desks
50%reduction in
airline check-in desk
20%in capexsavings
$60MPerformance is optimized through technology, layout, and coordination among airlines.
Example 2: Airline Check-in CHECK-INA
REALVALUE:
Heat map data are captured to show passenger queuing.
Data analysis, process mapping, and predictive modeling produce complete understanding of physical/operational chokepoints.
12
3
REALVALUE:
Data gathered from existing airport sensors track passenger queuing over time and monitor performance.
In combination with multiple data sources, accurate forecasts are produced.
Performance is optimized through redesign of passenger queuing process and improving wait times.
Example 1: Security Screening
improvement in securityscreening throughput within three years
SECURITYCHECKPOINT
40%
12
3
Real-World Examples of the Three Steps Applied in Airports
Systematic Data CaptureSensor technologies can systematically track passenger movement through an airport terminal.
Analysis and Predictive ModelingManagers can analyze data and build models to understand areas of current and future passenger congestion.
Performance OptimizationAirport management can use information to improve terminal performance, enhance the passenger experience, generate additional retail revenue, and work collaboratively with airport stakeholders (airlines, TSA, concessionaires, third-party vendors) to operate more e�ciently and e�ectively.
Three Stepsfor PerformanceOptimizationPassenger analytics involves three interconnected elements that capture passenger activity and use the data to make more informed and e�ective management decisions.
12
3