passenger analytics: a better way to manage airports

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For more information, visit icfi.com/aviation CONTACT Eliot Lees | [email protected] | +1.617.218.3540 About ICF International ICF International (NASDAQ:ICFI) provides professional services and technology solutions that deliver beneficial impact in areas critical to the world's future. ICF is fluent in the language of change, whether driven by markets, technology, or policy. We partner with clients around the globe—advising, executing, innovating—to help them define and achieve success. icfi.com CONNECT WITH US BIS DG 0516 0208 © Copyright 2016 ICF International, Inc. THE REAL VALUE OF Passenger Analytics “Management by Information” Brings Increases in Productivity and Revenue Optimized management of airports is becoming increasingly critical for airport users at all levels. Excessive queuing and terminal congestion hurts not only the passenger experience, but also increase airport operating and capex costs, and damages the bottom lines of retailers and airlines. Best practice guidance for airport operators has advanced considerably to take full advantage of technology and a full range of information sources. With a systematic and strategic approach, airport operators can improve their terminal efficiency for all users, at all levels, for everyone’s benefit. Areas Where Performance Analytics Can Improve Airport Performance: • Security screening • Wayfinding and advertising • Gate management • Passport control • Bag claim Ground services (car rental, limousines) • Car parking • Curb management • Airport lobby • Check-in desks minute improvement in dwell time 10 increase in concourse revenue 12 % increase in commercial revenue within two years* Current and historical passenger flows and dwell time are monitored within specific terminal segments. Data on commercial retail performance are analyzed to gain an understanding of airport activities and events. Performance is optimized by refining retail programs and monetizing results. Example 3: Retail Concessions *ICF estimates (large hub airport) (multiple factors involved including product mix upgrade) $650 K REAL VALUE: 1 2 3 REAL VALUE: reduction in need for check-in desks 50 % reduction in airline check-in desk 20 % in capex savings $60 M Performance is optimized through technology, layout, and coordination among airlines. Example 2: Airline Check-in CHECK-IN A REAL VALUE: Heat map data are captured to show passenger queuing. Data analysis, process mapping, and predictive modeling produce complete understanding of physical/operational chokepoints. 1 2 3 REAL VALUE: Data gathered from existing airport sensors track passenger queuing over time and monitor performance. In combination with multiple data sources, accurate forecasts are produced. Performance is optimized through redesign of passenger queuing process and improving wait times. Example 1: Security Screening improvement in security screening throughput within three years SECURITY CHECKPOINT 40 % 1 2 3 Real-World Examples of the Three Steps Applied in Airports Systematic Data Capture Sensor technologies can systematically track passenger movement through an airport terminal. Analysis and Predictive Modeling Managers can analyze data and build models to understand areas of current and future passenger congestion. Performance Optimization Airport management can use information to improve terminal performance, enhance the passenger experience, generate additional retail revenue, and work collaboratively with airport stakeholders (airlines, TSA, concessionaires, third-party vendors) to operate more efficiently and effectively. Three Steps for Performance Optimization Passenger analytics involves three interconnected elements that capture passenger activity and use the data to make more informed and effective management decisions. 1 2 3

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Page 1: Passenger Analytics: A Better Way to Manage Airports

For more information, visit icfi.com/aviation

CONTACTEliot Lees | [email protected] | +1.617.218.3540

About ICF InternationalICF International (NASDAQ:ICFI) provides professional services and technology solutions that deliver bene�cial impact in areas critical to the world's future. ICF is �uent in the language of change, whether driven by markets, technology, or policy. We partner with clients around the globe—advising, executing, innovating—to help them de�ne and achieve success.

icfi.com

CONNECT WITH US

BIS DG 0516 0208© Copyright 2016 ICF International, Inc.

THE REAL VALUE OF

Passenger Analytics “Management by Information” Brings Increases in Productivity

and Revenue

Optimized management of airports is becoming increasingly critical for airport

users at all levels. Excessive queuing and terminal congestion hurts not only

the passenger experience, but also increase airport operating and capex costs,

and damages the bottom lines of retailers and airlines. Best practice guidance

for airport operators has advanced considerably to take full advantage of

technology and a full range of information sources. With a systematic and

strategic approach, airport operators can improve their terminal e�ciency

for all users, at all levels, for everyone’s bene�t.

Areas Where Performance Analytics Can Improve Airport Performance:

• Security screening• Way�nding and

advertising

• Gate management• Passport control

• Bag claim• Ground services

(car rental, limousines)• Car parking• Curb management

• Airport lobby• Check-in desks

minute improvement in dwell time

10increase in

concourse revenue

12%increase in commercial

revenue within two years*

Current and historical passenger �ows and dwell time are monitored within speci�c terminal segments.

Data on commercial retail performance are analyzed to gain an understanding of airport activities and events.

Performance is optimized by re�ning retail programs and monetizing results.

Example 3: Retail Concessions

*ICF estimates (large hub airport) (multiple factors involved including product mix upgrade)

$650K

REALVALUE:

12

3

REALVALUE:

reduction in needfor check-in desks

50%reduction in

airline check-in desk

20%in capexsavings

$60MPerformance is optimized through technology, layout, and coordination among airlines.

Example 2: Airline Check-in CHECK-INA

REALVALUE:

Heat map data are captured to show passenger queuing.

Data analysis, process mapping, and predictive modeling produce complete understanding of physical/operational chokepoints.

12

3

REALVALUE:

Data gathered from existing airport sensors track passenger queuing over time and monitor performance.

In combination with multiple data sources, accurate forecasts are produced.

Performance is optimized through redesign of passenger queuing process and improving wait times.

Example 1: Security Screening

improvement in securityscreening throughput within three years

SECURITYCHECKPOINT

40%

12

3

Real-World Examples of the Three Steps Applied in Airports

Systematic Data CaptureSensor technologies can systematically track passenger movement through an airport terminal.

Analysis and Predictive ModelingManagers can analyze data and build models to understand areas of current and future passenger congestion.

Performance OptimizationAirport management can use information to improve terminal performance, enhance the passenger experience, generate additional retail revenue, and work collaboratively with airport stakeholders (airlines, TSA, concessionaires, third-party vendors) to operate more e�ciently and e�ectively.

Three Stepsfor PerformanceOptimizationPassenger analytics involves three interconnected elements that capture passenger activity and use the data to make more informed and e�ective management decisions.

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