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5 THINGS YOU NEED TO KNOW ABOUT APPLE’S NEW MOBILE WALLET Passbook + Apple Pay John Haro, Chief Technology Officer @johnharo Julie Novack, EVP, Mobile Solutions @JulieRothNovack #PassbookWebinar

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Apple’s announcement on September 9 posed interesting questions for marketers everywhere: What does this convergence of payment and nonpayment features mean for my brand? What is the marketing opportunity with Passbook? How quickly can I get started? Who can help? Vibes was first to offer tools to help retailers and brands create, manage and distribute content in Apple’s Passbook and Google Wallet. The results? A 1,400 percent increase in Passbook Pass installs in the past year — and 70 percent of consumers will save a Passbook offer to their phone when presented with a pass. Passbook has a 64 percent higher conversion rate over static mobile web coupons. What to expect: Apple’s new mobile wallet – Viewers will gain five key takeaways from what Apple has announced (iPhone 6, NFC, iOS 8, Passbook, etc.). Passbook success stories – We discuss five top Passbook campaigns our clients have run in the past 12 months (what works and lessons learned). Audience Q&A – All marketers will be invited to participate in this interactive dialogue. Featured speakers: John Haro, CTO, Vibes Julie Novack, SVP, Mobile Solutions, Vibes

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Page 1: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

5 THINGS YOU NEED TO KNOW ABOUT APPLE’S NEW MOBILE WALLET!Passbook + Apple Pay!

John Haro, Chief Technology Officer !@johnharo!Julie Novack, EVP, Mobile Solutions !@JulieRothNovack!

#PassbookWebinar!

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

Today’s speakers!

#PassbookWebinar!

Julie Novack!EVP, Mobile !

Solutions!@JulieRothNovack!

John Haro!Chief Technology

Officer!@johnharo!

Page 3: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

Passbook + Apple Pay: 5 things you need to know!

What is !Apple Pay?!

Passbook’s role!

The user experience!

The value proposition !

Best-in-class mobile wallet

programs!

Page 4: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

1. What is Apple Pay?!

§  Apple Pay is Apple's new mobile payments system. !

§  Announced on 9/9/14, it allows iPhone users to pay with "one-touch checkout" at retail locations. !

Page 5: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

How is it different? !

Streamlined enrollment!

Consumer-first approach!

Privacy! Security!

Page 6: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

Passbook + Apple Pay: 5 things you need to know!

What is !Apple Pay?!

Passbook’s role!

The user experience!

The value proposition !

Best-in-class mobile wallet

programs!

Page 7: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

Page 8: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

2. Passbook’s role!

Passbook!

Apple has placed Passbook at the center of its Apple Pay mobile payment system!

Page 9: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

Passbook + Apple Pay: 5 things you need to know!

What is !Apple Pay?!

Passbook’s role!

The user experience!

The value proposition !

Best-in-class mobile wallet

programs!

Page 10: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

3. The user experience!

OUTSIDE THE STORE! IN THE CHECK OUT LINE ! PAYING AT THE REGISTER !

Page 11: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

Passbook + Apple Pay: 5 things you need to know!

What is !Apple Pay?!

Passbook’s role!

The user experience!

The value proposition !

Best-in-class mobile wallet

programs!

Page 12: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

4. The value proposition !

For the Consumer! For the Retailer!

§  Convenience !§  Timely reminders (expiring offers)!

§  Location triggers!§  Secure and frictionless payments!

!!

§  Higher conversion vs mobile web coupon !§  Ability to update content and offers!

§  Less fraud!§  Your brand next to consumers’ credit cards!!!

!

Page 13: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

Passbook + Apple Pay: 5 things you need to know!

What is !Apple Pay?!

Passbook’s role!

The user experience!

The value proposition !

Best-in-class mobile wallet

programs!

Page 14: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

Passbook launched over 2 years ago…!

Passbook!

Page 15: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

No words needed to explain the value to the consumer!!

Page 16: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

Mobile wallet content can be distributed across many channels!

Use multiple channels to distribute wallet content!

Text!

Mobile!Ads!

Apps /!Push!

Email!

Web!

Direct!mail!

Social!

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

Mobile wallet best-in-class examples!

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Email !Optimization!For Mobile!

!!!

!!

Activating !Email with !

Mobile Wallet!!

Coupons! Loyalty!

Page 18: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

!Activating an existing advertising campaign with mobile wallet !

Page 19: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

Gap Love Notes campaign last holiday season!

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

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Passbook!

After texting “Love” … a very special plaid shirt responds !

Page 21: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

For Android users: Google Wallet experience!

Google Wallet!

!

Page 22: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

Device detection drives experience!

Google Wallet! Passbook! Other!

Page 23: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

It is easy to create multiple wallet types in our Catapult platform !

Google Wallet! Apple Passbook!

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Page 24: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

Activating email with Passbook!

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

Mobile wallet programming overview!

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

Email is one of the easiest channels to activate with wallet!

1. Desktop email! 2. Mobile email!

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

Try activating an email with mobile wallet – on us!

Email us if you want to try [email protected]!

Page 28: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

Mobilizing direct mail, coupons and offers!

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

Pep Boys text message alerts lead to mobile wallet!

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

Pep Boys also activates their mobile web coupons!

Passbook!

Google Wallet!

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

Impressive results !

of customers who viewed the mobile web coupon added that offer to Passbook !

26%!

of all Pep Boys mobile wallet offers that were added to Passbook & Google Wallet were redeemed in store!

30%!

Page 32: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

Mobile wallet best-in-class examples!

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!!

Email !Optimization!For Mobile!

!!!

!!

Activating !Email with !

Mobile Wallet!!

Coupons! Loyalty!

Page 33: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

Sear’s Shop Your Way Rewards Loyalty Program!

Page 34: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

Members learn about Surprise Points via email or text alert!

Page 35: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

Mobile wallet marketing is making a big impact!

On average, 70% of consumers will save an offer to their phone when presented with that option.!

64% higher conversion rate over static mobile web coupons! When email is activated

with Mobile Wallet – 8% increase in conversion !

Are people using it?! Does it work?! Does wallet lift email conversion?!

26% increase in AOV over static mobile web offers!

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Page 36: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

Massive Passbook adoption!

Vibes has seen a 6,150% increase in Passbook pass installs since March 2013 (300+ Passbook campaigns)!

Passbook Adoption!Indexed Monthly Growth!

0%!

1000%!

2000%!

3000%!

4000%!

5000%!

6000%!

7000%!

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Page 37: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

Think holistically about mobile wallet marketing!

Page 38: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

Library of reports, handbooks and webinars !

Mobile Wallet Handbook: !The ABCs of Passbook & Google Wallet!

Mobile Wallet Consumer Report: !Non-payment opportunities for marketers!

Mobilize your loyalty program with

mobile wallet!ABCs of Passbook & Google Wallet!

Apple’s Passbook & Google Wallet: 5 key differences!

The Mobile Wallet Shift: Non-payment

opportunities for marketers!

Google Wallet for Mobile Marketers!

Passbook Results Are In: What’s

working, what’s not & what’s next?!

www.vibes.com/resources!

Page 39: Passbook + Apple Pay: 5 things you need to know about Apple’s new mobile wallet

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©2014 Vibes All rights reserved. Confidential #PassbookWebinar!

Q&A!

Send us your questions! !

#PassbookWebinar!

Julie Novack!EVP, Mobile !

Solutions!@JulieRothNovack!

John Haro!Chief Technology

Officer!@johnharo!


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