paso roadshow - scott mccormick
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TRANSCRIPT
In Your Tasting Room
Sell More Wine
But What About Why?
Actionable Items
1. Empower your staff 2. Understand the permission ladder 3. Provide a unified experience
1. Empower your Staff
Actionable Items
1. Empower your staff 2. Understand the permission ladder 3. Provide a unified experience
2.Understand the Permission Ladder
Active outreach and networking plan
Visitor
Print collateral
Visitor
Customers are our Friends
Visitor
Drive the right traffic
Visitor
Ask for the sale
1st 2me buyer
Know when to throw in the towel… But don’t give up too quickly
1st 2me buyer
1st 2me buyer
Staff
1st 2me buyer
0
5
10
15
20
25
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1st 2me buyer
Understand the Permission Ladder
Repeat Customer
Club Member
The Dating Relationship
Club Member
Make it Appealing
Actionable Items
1. Empower your staff 2. Understand the permission ladder 3. Provide a unified experience
Think of the customer experience
You don’t always get what you want!
Secret Shop
Actionable Items
1. Empower your staff 2. Understand the permission ladder 3. Provide a unified experience
Sell More Wine
Hello My Name is
Scott McCormick
Monitor social media
The danger of reliance on ROI
4Select as POS that’s customer focused
Use your POS as a tool in your tasting room
Sell More Wine