● �Overview

● Milestones- decades of Progress

● Some facts about Parle

● Quality

● Target market

1) Primary market

2) Secondary market

1929 1939 1949 1974

Parle Products

Introduction

Parle Product’s

Biscuits.. Confectionery.. Snacks• Parle-G• Krackjack• Hide n Seek• Magix•Manaco• Kreamz• Milk Shakti• Parle Marie

• Melody• Kismi Gold • Mango bite• Kacha Mango bite• Orange Candy• Poppins• Kismi Toffee• Mazelo a

• Parle Wafers• Musst Bite• Jeffs• Cheesling• Musst tix n Musst Chips• Sixer• Sixer Zeera• Full Toss

Product Mix Decision

PRODUCT MIX

Width

Length

Depth

Consistency

PARLE has 51 different products in its product line.

Parle Product Length

Parle Product WidthBiscuits

Sweets

Snacks

Parle Product Depth

BISCUITS

• GLUCOSE BISCUITS• KRACK JACK• KRACK JACK TIL-GOOD• MONACO REGULAR• MONACO 4 IN 1• MONACO JEERA• MONACO METHI• MONACO ONION• FUN CENTRE CHOCOLATE

CREAM• FUN CENTRE PINEAPPLE

CREAM• FUN CENTRE ELAICHI CREAM• HIDE & SEEK• MARIE CHOICE• ORANGE CREAM• MAGIC CHOCOLATE• MAGIC CASHEW• CRUNCH-MUNCH KAJU BADAM• CRUNCH-MUNCH TUTTI FRUTI• MANGO BITE CHEESLING• JEFFS / SIXER• CRUNCH MUCH

CHOC./ELAICHI

SWEETS

MELODY KISMI GOLD MANGO BITE MAZELO GOLGAPPA KISMI TOFFEE KISMI BAR MELODY SOFTEE 2 IN 1 ECLAIRS ORANGE CANDY KACHHA MANGO BITE XHALE PARLE LITES POPPINS

SNACKS

MUNCH ON SNACKS! MUSST BITES SIXER SIXER ZEERA JEFFS MUST CHIPS MUSST STICKS MONACCO SMART CHIPS

BCG Matrix

Product Life Cycle…!!!

For Parle-G

Product Life Cycle…!!!

FOR HIDE N SEEK

World’s Largest Selling Brand of Biscuits

Knowing the trick of tapping the Customers

Consumed by all age groups

Use of healthy Ingredients

Excellent marketing Strategy

Extreme distribution Channel

Material Department of Parle is efficient

Conclusion