parle products pvt ltd

8/6/2019 Parle Products Pvt Ltd

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Parle Products Pvt Ltd based in Mumbai, India has

been India's largest manufacturer of biscuits and

confectionery, for almost 80 years. Makers of the

world's largest selling biscuit,Parle-G, and a host of other very popular brands. Its reach spans even to the

remotest villages ofIndia. Many of the Parle products -

biscuits or confectioneries, are market leaders in

theircategory and have won acclaim at the Monde

Selection, since 1971. With a 40% share of thetotal

biscuit market and a 15% share of the total

confectionery market in India, Parle has grownto become a multi-million dollar company.Parle Agro is a

food and beverage company based inMumbai, India.

Parle Agro - a trusted name in the beverage industry

for agro based drinks. Parle Agro isaleading Indian

Beverage Company, the only Indian transnational giant

with the past experienceof having successfully launched

leading soft drink brands like'Frooti, Appy

Classic,Appy-Fizz,Bailley Packaged Drinking Water &

Confectionery brands like Mintrox and Buttercup'.

ParleAgro strength is our people who have worked

towards making our presence felt throughout thecountry

and all over the world through a strong franchisee

network and well-developed stronginfrastructure. Parle

Agro has its factories located in Silvassa, Patalganga,

Bhopal, Chennai,Ghaziabad and Hyderabad. At Parle

Agro, success is a habit; where greater heights are

achievedthrough consumer insight, sound business

practices, marketing and sales innovation, with thefocus



on the consumer.'Thinking consumer, Tasting success,

Always' - that is what Parle Agro isall about.

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NATURE OF ORGANIZATION

"PARLE AGRO is a trusted name in the Indian

beverage industry and has been refreshing India

since more than two decades with leading brandslikeFrooti, Apply Classic, ApplyFizz, Bailley,Saint

Juice, LMN & recently launched GrappoFizz. Parle

Agro Pvt., Ltd. manufactures,distributes, sells, and

exports fruit drinks in India and internationally. The

company offers fruitand milk drinks, packaged water,

and apple and mango drinks in polyethylene terepthalate

(PET)bottles and containers, and tetra packs. The

company also operates a health and fitness studio

forwoman. The company distributes its products through

franchisees. Parle Agro Pvt., Ltd. wasfounded in 1985

and is based in Mumbai, India.

Parle Agro has been a trusted name in the beverage

industry providing wholesome and healthy

agro-based drink brands. It has successfully launched

some of India's leading beverages like

Frooti, Appy and N-Joi,

And packaged drinking water, Bailey, over thelasttwo

decades.In a country where healthconsciousness is

growing at a rapid pace, Parle Agro, with its numerous



fruit-based drinks, hasstruck a chord with the masses. It

brings to the consumers the magic of premium quality

freshfruit drinks conveniently packed and available all

through the year.Fruit beverages arewholesome, easy todigest, highly refreshing with natural nutritional values

as compared tosynthetic and aerated drinks. Parle

Agro'sFrooti is India's first national mango drink. The

mangosegment is 95% of the Indian fruit drink market

andFrooti has 85% market share in the tetrapack

segment. Made from fresh and premium Indian

mangoes,Frooti has grown to be one ofIndia's top 50most trusted brands. When Parle Agro launched N-Joi

with real fruits and freshmilk, it not only launched a

new healthy beverage, but also created a whole new

category inIndia. The milk shake claims to contain no

preservatives and is full of nutritional goodness. It's

adelicious filler and an apt quick refreshing

nourishment for today's hectic stressful life.

TYPE OF INDUSTRY AND BUSINESS :-

Food ,Beverages and Fast Moving Consumer Goods

(FMCG)

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VISION:-

To be the leaders in our business. We will stand apart

from the competition by being the first inthe market to innovate.

MISSION:-

³We will be the leaders in our business by ±

maintaining high quality, introducing new



andinnovative products, reaching every part of India,

remaining customer-centric, constantlyupgrading our

knowledge and skills.´.

³To provide consumers superior, wholesome agro basedfood and drink brands through which

parle can build a profitable; growth oriented

organization´.

Parle is a leading IndianFood and Beverage Company,

the only Indian transnational gaint withthe past

exp[erience of having successfully launched leading

soft drinks like ³Frooti, Appy, N-Joi and Bailley´.Toady its brand portfolio consists of No.1 brands like

froti along with Appy, N-Joi and Bailley.

FUNCTIONAL AREA :-

Administration, Market, Purchasing, Production and

Quality Department.

SIZE OF THE ORGANIZATION:-

MANPOWER :-

Parle group has a manpower strength of over

2500employees, including over 400 professionals.

TURNOVER :-

The Parle Group turnover is over 950 crore in 200



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MARKET SHARE :-

Frooti has 85% market share in the tetra pack

segment. With a 40% share of the total biscuit marketand a 15% share of the total confectionery market in

India.

Frooti 85%Other Brands15%Frooti Market Share

FrootiOther BrandsBiscuits40%Other Brands 60%Biscuits Market ShareBiscuitsOther Brands



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C onfectioner 14%Other Brands86%

C onfectionery Market Share

C onfectioner Other Brands

parle products pvt ltd

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