parks project
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First round lookbookTRANSCRIPT
24-Page Brand Booklet- Made with Purpose in the USA -
FIRST DRAFT
We all know our nation’s parks face significant
long-term funding cuts, which could mean trouble for many iconic places - as well as the rangers, visitors, and wildlife that enjoy them. The
responsibility to maintain our parks is up to us.
The Parks Project™ is here to promote, protect and
preserve our parks. We are a group of outfitters
that collaborates with park groups to do our part
in supporting our favorite places.
We share profits with the parks that each t-shirt represents and volunteering is at the core of our
call to action. By pitching in, we call all work
to leave our parks better than we found them for
the generations to come.
Keith EshelmanFounder & Park Volunteer
SPRING 2014
01. SANTA MONICA MOUNTAINS SANTA MONICA, CALIFORNIA
You can experience famous beaches of Malibu or explore any of
the 500 miles of trails here. The park abounds with historical &
cultural sites from old movie ranches to Native American culture
centers offering something for everyone.
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$30 / $60
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34.1030° N, 118.6050° W
President Theodore Roosevelt honored John Muir, the ”Father
of the National Park System,” and created the country’s tenth
National Monument, Muir Woods. This park is not just a place to
gaze in awe at giant redwoods, it’s also a home to hundreds of
unique coastal species like spotted owls and horsetail ferns.
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$30 / $60
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$30 / $60
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$30 / $60
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$30 / $60
02. MUIR WOODS MARIN COUNRY, CALIFORNIA
37.8919° N, 122.5708° W
The reptiles of the Joshua Tree include 18 lizards and 25 snakes,
4 of which are rattlesnakes. The California Desert Tortoise is
also present, and is a threatened species. Watch your step while
looking at the spiky trees straight out of a Dr. Seuss book.
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$30 / $60
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$30 / $60
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$30 / $60
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$30 / $60
03. JOSHUA TREE YUCCA VALLEY, CALIFORNIA
33.7884° N, 115.8982° W
Point Reyes Lighthouse, built in 1870, is maintained in operating
condition and offers excellent views of migrating gray whales
from January through April. Don’t forget those binoculars.
04. POINT REYES NATIONAL SEASHORE POINT REYES STAION, CALIFORNIA
37.9968° N, 123.0198° W
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$30 / $60
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Black bears are no more dangerous than grizzly bears and in fact,
the threat from of any bear is substantially reduced with proper
human behavior. Both species can reach bursts of 35 mph or more
so never try to out run a bear.
05. DENALI NATIONAL PARK HEALY, ALASKA
63.3333° N, 150.5000° W
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$30 / $60
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Olympic park has over 60 glaciers, 13 rivers, 73 miles of
coastline, and more than 600 miles of trails making it the
greatest remaining true wilderness forest in America. And, the
tallest Douglas fir in the park measures 298 ft, how about that!?
06. OLYMPIC NATIONAL PARK PORT ANGELES, WASHINGTON
47.9694° N, 123.4986° W
Raglan Item #SUTR3SAC13
$30 / $60
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The Grand Teton National Park is home to black bears, wolves,
elk, moose, bison, pine martens, red squirrels, coyotes, badgers,
grizzly bears and mountain lions. Don’t leave that peanut butter
out or someone’s gonna come get it.
07. GRAND TETON NATIONAL PARK MOOSE, WYOMING
43.8333° N, 110.7008° W
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$30 / $60
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3/4 SLEEVE RAGL AN SHIRT $18 WHL, MSRP $38A modern version of the traditional baseball raglan. Soft and lightweight in our Poly-Cotton blend.+ Unisex style: women advised to order one size down
+ Poly-Cotton construction: (50% Polyester / 50% Combed-Cotton)
+ Durable rib neckband
+ Fabric weight 3.7 oz/yd² (125 g/m²)+ Unlike other Poly-Cotton t-shirts on the market, ours is made with combed cotton, giving it an ultra soft, worn in feel and superior drape.
SHORT SLEEVE SHIRT $15 WHL, MSRP $32Enjoy everything you love about the fit, feel and durability ofa vintage T-shirt, in a brand new version.+ Unisex style: women advised to order one size down
+ Tri-Blend construction: (50% Polyester / 37% Ring-Spun Combed Cotton / 13% Rayon)+ Durable rib neckband
+ Fabric weight 3.9 oz/yd² (132 g/m²)+ Polyester retains shape and elasticity; Cotton lends both comfort and durability; addition of Rayon makes for a unique texture and drapes against the body for a slimming look.
TANK TOP $12 WHL, MSRP $26A cool tank with generously cut arm openings in an ultra soft Tri-Blend fabric.+ Unisex style: women advised to order one size down
+ Tri-Blend construction: (50% Polyester / 25% Cotton / 25% Rayon)
+ Polyester retains shape and elasticity; Cotton lends both comfort and durability; addition of Rayon makes for a unique texture and drapes against the body for a slimming look.
+ Fabric weight 3.7 oz/yd² (125 g/m²)
WOMENS TANK TOP $12 WHL, MSRP $26A sexy tank with generously cut arm openings and a slim racerback in an ultra soft Tri-Blend fabric.+ Tri-Blend construction: (50% Polyester / 25% Cotton / 25% Rayon) + Polyester retains shape and elasticity; Cotton lends both comfort and durability; addition of Rayon makes for a unique texture and drapes against the body for a slimming look.
+ Form-fitting racerback cut+ Fabric weight 3.7 oz/yd² (125 g/m²)