Exceptional People Providing Exceptional Customer Service

Parking and Mobility Management

Presented by :

Glenn M. Kurtz

Executive Vice President

Alternative Transportation Solutions

Company Overview

Parking Management and Consulting Firm

Established in 1989

National HQ in Atlanta, Georgia

450 Locations 54 cities

2000+ Employees

In 2000 Lanier created the first ever Alternative Transportation Management Solutions Division in the parking industry.

ATMS integrated parking and mobility management services under one roof.

Company Overview

Strategic Initiatives • BellSouth Metro Plan (2001) • Atlanta Streetcar Inc. (2003) • Atlantic Station (2003) • Flexcar/Zipcar (2007)

• Lanier Consulting (2010) • Bike Spot (2013) • Ponce City Market (2014)

Parking Management is the day-to-day functions that makes the parking system work efficiently.

Parking is one component of a much larger transportation system which includes, bikes, buses, shuttles, taxi, pedestrian, etc.

The Parking System is ever changing as a result any plan must be flexible to change with it.

Parking Management

Solution to parking problem is quantity

More is better

Relies on generous minimum parking requirements

Inefficient and Ineffective

More parking leads to more parking

Conventional Parking Management

Conventional Parking Management

Often the problem is not inadequate supply, it is the lack of management

Conventional approach tends to create a self fulfilling prophecy of excessive supply

Conventional Parking Management

Houston, TX Surface parking: 21.3% Garage parking: 3.7% Street area (including sidewalks): 39.7% Total area for rights-of-way plus off-street parking: 64.7%

Conventional Parking Management

Little Rock, AR Surface parking: 26.5% Garage parking: 2.7% Street area (including sidewalks): 32.0% Total area for rights-of-way plus off-street parking: 61.2%

New Approach to Parking Management

Solution to parking problem is quality

• People are willing to pay for better service

• Technology is changing industry

Balance between parking and other modes

Relies on flexibility

• Reflects the local factors (geographic/demographic)

• Reductions in requirements to reflect parking management strategies

Mobility Management

Strategies that improve transportation options, encourage use of efficient modes, creates more accessible land use pattern and reforms biased planning practices.

New Approach to Parking Management

Increase parking facility efficiency by

• sharing, regulating and pricing;

• use of staff to manage parking;

• use of off-site parking facilities;

• implement overflow parking plans;

• improve user information; and

• improve walkability

Reduce parking demand by

• encouraging use of alternative modes of transportation and

• more accessible land use development.

New Approach to Parking Management

Improve parking facility design and

operation, to improve user

convenience and safety and reduce

negative impacts.

Improve enforcement and control of

parking regulations, and address any

spillover problems that may occur

Evolution of Parking Management

No parking management

Introduce regulations

Free with time limits

Shared parking

Paid parking

Residential permits

Park & Ride

Mobility management

Performance based parking pricing

Where is Atlanta?

Strengths

• Parking Maximums in CBD

• Lower ratios around transit stations in CBD

• New surface lots have been outlawed CBD

• Flexibility in shared parking both in CBD and outside

• City has hired first parking manager

• We are seeing sharing between residential (rental) and office

• 8-9 TMAs

• New Streetcar

• Car sharing

• Bike sharing

Where is Atlanta?

Weaknesses

• Rates are still incredibly low

• On-Street program goals

• No provision for car sharing in public right of way

• Most parking is still bundled

Case Studies

Atlantic Station Understanding

• Largest Urban Redevelopment in US

• 138 Acres adjacent to Midtown Atlanta

• 2 million Sq. ft. of office space

• 2800 residential units

• 1.4 million Sq. Ft. of retail

• 150 hotel rooms

• 7,000+ parking space deck

o 50+ entry/exits

o Fully automated

• 180 on-street parking spaces

o Pay-by-phone

o Credit card

• Enforcement

• Valet Parking and VIP Parking

Case Studies

Atlantic Station Challenges

• Supply Issues (first level)

• Reducing circling on street

• Make the parking convenient

• Making parking work special events

• Ingress/Egress

• Understanding how parking works

• Make sure different users do not encroach on each other

• Volumes as a result of movie theatre

• Validations

• Encourage walking and biking

Case Studies

Atlantic Station Solutions

• Shared Parking

• Regulate Parking use (employees)

• Alt fuel shuttle

• ASAP+

o Commuter Trip Programs

• Carsharing

• Bike Share

Case Studies

Atlantic Station Solutions

• Off-site parking during special events

• Parking facility Design (signage, user information, security)

• Annual monitoring and Evaluation

o Average VMT per resident 10 miles

o Average daily commute VMT per employee = 24.1miles

o Percentage of total employee and resident trips made to, from and on site by non-SOV modes = 40%

Case Studies

Ponce City Market Understanding

• Largest adaptive reuse project in Atlanta’s history

• 1.1 million square feet of historic Sears, Roebuck & Co.

• 300,000 square feet of retail and restaurants

• 500,000 square feet of office

• 260 residential units

• 2,557 parking spaces

• Multiple parking areas

• Mix of surface and deck pkg.

• Valet parking

• Music venue

• Daycare

Case Studies

Ponce City Market Challenges

• Supply Issues (Retail)

• Office and residential tenants are in paid parking environment while retail is free

• Overflow parking from outside projects (i.e. Music Venue, Beltline)

• Special events

Case Studies

Ponce City Market Solutions

• Shared Parking

• Regulate Parking use (time limits on surface lots)

• Transit link via shuttle

• Commuter Trip Programs

• Carsharing

• Bike Share

• Bike valet

• Off-site parking during special events

• Parking facility Design (signage, user information, security)

Key Points

Parking management is the day to day function that makes the parking system work efficiently

Conventional approach to parking management relied on supply

Often the problem is not supply but lack of parking management

Focus must be on quality and technology

Mobility management and parking are inextricably linked

We are seeing a movement to the new approach in many projects (mixed use, universities and cities), but old habits don not die quickly

Atlanta is learning to crawl, not yet walking let alone running

There are a some bright spots