Paradigm and Syntagm

Paradigm

Paradigm to SyntagmSYNTAGM

Texts and Paradigms

When someone makes a text, an advert or leaflet or magazine cover, they design it according to the conventions of that text e.g layout conventions, image conventions.

Paradigm of Images for magazine cover

Genre and Conventions• Each of those conventions has a set (or paradigm) of

possibilities which are suitable for that genre or type of text.

Which one of these images would not be suitable for a woman’s magazine cover?

Why?

So these two images would not be a paradigm for magazine covers

Guess the Paradigms

Verbal

Non-verbal

Visual

Guess the ParadigmsVerbal

Non-verbal

Visual

Guess the Paradigms

Verbal

Non-verbal

Visual

Guess the Paradigm

Verbal

Visual

Non-verbal