2. MARKETING PLAN 2.1 SERVICE DESCRIPTIONNowadays, demand for laundry is increasing as more people especially in urban area have limited time to do house chores like washing clothes. Most of working people and student work in office or study in college from morning until night .Therefore, most of them prefer to send their garment to the nearest laundry shop. Other than that, normal washing machine that used in house has no capacity to wash comforter, curtain and certain type of garment such as Korean silk, velvet, beaded lace, blazer and other fragile material. These garments can only be clean through dry cleaning.Marshmallow laundry provided four types of services to fulfill the customer's demand. The services comprise of normal wash, ironing, dry cleaning, and curtain/ comforter shampooing, all at reasonable price. All of these services are operated under the same premises. For normal washing, the clothes will be folded or ironed and hanged depending on the customer's order. For ironing services, customers can bring their own hanger or buy it from the laundry shop. As for dry cleaning, the clothes will be hanged and covered with plastics and for curtain and comforter, they will be ironed before folded and put inside plastic bags. Our specialty is in hygiene and we insured the best quality and service to the customer. We have guarantees by using an anti pathogen treatment (microbe, tick, mites) based on special detergents for the cleaning of all garments. This process achieves total hygiene and a healthy cleanliness for the entire garment. We also insured our service by refund if anything happen during our services.Our main target is to have most customers sending their garment for normal washing and ironing during school days and work days. As for dry cleaning service, we targeted to have most customers during school holidays because many occasion such as wedding and company annual dinner are held during these days. Lastly, more customers will send their curtain and comforter a month before festive season such as Hari Raya Puasa, Chinese New Year, and Deepavali. This is because, they want to tidy up the house for the special occasion.Our company provides laundry service with the concept of best quality, best service for our best customer. Our final product is a result of quality processing. Our staffs are trained to recognize all type of garment, fabrics and problem. We are able to advice and provide solutions for all types of dry cleaning and laundry needs. With our new-tech equipment and quality processing, we commit up to speedy and efficient service. We are also practice eco friendly operation. We keep a strict commitment towards the environment and people health. All our equipment, materials and process are eco- friendly. 2.2 MARKET ANALYSIS2.2.1 TARGET MARKETTarget market is groups of customers that have needs and wants that can be satisfied by the business through the supply of goods or services. The key factors that affect target market are geographic, economic and demographic factor.Geographic factor means that it depends on the location of the business and area surrounding it. Marshmallow laundry is situated at Taman Kajang Sentral .This area consist of residential area and small university. Therefore, under this factor, Marshmallow laundry target market is the residents of Taman Kajang Sentral and also residents of Jalan Bukit, Taman Bukit Mewah, Taman Seri Mewah , Taman Kajang Utama and for university community which is Unikl MESTECH and UUM. But our main focus is Resident of Taman Kajang Sentral and Jalan Bukit resident and Unikl MESTECH student. We have also aim for future target which is Kajang 2 resident.Economic factors relate to the income of the population. The population area near our shop consists of wide population, include variety economic population. From high middle class, middle class, low middle class and student as well. As for the students of UNIKL MESTECH and UUM, we have offered special price for students. That is our main target market range from students who has pocket money amounted from RM 300 to RM 700 per month.Demographic factor is mainly concerned about characteristic of human population or specific segments of the population. Nowadays, people especially in urban area are busy with work or study and they have limited time to do their house chores like washing clothes. Most of the residents of Taman Kajang Sentral and Jalan Bukit are working people and student. Thus, laundry is the most favorable alternative for them. 2.2.2 MAIN COMPETITORSCompany StrengthWeakness

Nadia Laundry Have a regular customers, the oldest shop in this area The well known and establish shop. Reasonable prices Premise layout, decoration and appearance is dull, unattractive

Big Foot Laundry provide good services Have catchy shop layout, nice decoration that attract customer. Comfortable premise Price is slightly expensive, then other competitors.

UNIKL MESTECH Kios, self service laundry Reasonable prices, cheapest prices as it is self service. Strategic location- located just behind students hostels. Service is not welcome as it depends only on machine. For busy student that have no time to do laundry, it will be uneasy for them. Limited space as it located in student entertainment area. Only UNIKL student used the service.

2.2.3 Comparison prices between competitors Dry cleaningIroningNormal washComforterCarpet

Nadia Laundry RM 12.00 per piecesRM 1.20-RM 2.00RM 2.50 per kgRM 12.00 per piecesRM 80 per piece

Big Foot Laundry RM 15.00 per piecesRM 2.00-RM 3.00 per piecesRM 2.50 per kgRM 15.00 per piecesRM 100 per piece

UNIKL MESTECH Kios, self service laundry - -RM 6.00 up to maximum amount, 6 kg -

Marshmallow laundryRM 12.00 per piecesRM 1.20-RM 2.00 per pieces RM 2.50 per kg RM 10.00 per piece RM 100 per piece

2.2.4 SWOT of Marshmallow LaundryOpportunitiesThreat

Similar products on the market are not as reliable or are more expensive Loyal customers Customer demand - have asked sales staff for similar product Competitors have launched a new advertising campaign and promotion. Prices of market raw materials are increasing.

StrengthWeakness

Have catchy shop layout, comfortable, customers friendly and comfortable shop. Provide good and trustable service. Reasonable prices Newly opened Lack of experience Not enough workers

2.3 Pricing strategyService Prices

Normal washing 2.50 per kg

Comforter 10.00 per pieces

Carpet 100.00 per pieces

Ironing 1.20-2.00 per pieces

Dry cleaning 12.00 per pieces

2.4 MARKET SIZEMarket size refers to total potential purchase of target market including competitors services or products within the same market. Competitors are other businesses who offer similar services or products to the same target market. We manage to do some assumption concerning market size after collecting relevant information from 3 competitors, near resident Taman Kajang Sentral and Jalan Bukit and Unikl MESTECH student.Below is the total of potential sales for all the laundry shop Normal washingStudent - 53%Non student - 47%Average customer per day = 30 personAverage unit of sales (kg) per monthTarget marketCustomer num per day Customer num per monthUnit kg per visitUnit kg per month

Student16 40062,400

Non- student14350124,200

Total 6,600

Normal washing 100%Average sales per monthServiceAverage sales (kg) per monthPercentages of service (%)Average sales (kg) per service Price per (1 kg)Total (RM)

Normal washing6,600 70%6,6002.5016,500

Total 16,500

Ironing and dry cleaning comforter and carpet servicesStudent 20%Non student 80%Average customer per day = 20 personAverage unit of sales (kg) per monthTarget marketCustomer num per dayCustomer num per monthUnit kg per visitUnit kg per month

Student 61506900

Non-student 14350124,200

Total 5,100

Ironing 20%Dry cleaning 60%Comforter -15%Carpet 5%Average sales per monthServiceAverage sales (kg) per monthPercentages of service (%)Average sales per service Price per (piece)Total (RM)

Ironing5,100 201,020 1.60 1,632

Dry cleaning 5,100603,06012.00 36,720

Comforter5,10015765 10.00 7,650

Carpet5,1005255 100.00 25,500

Total 71,502

Total market size 16,500 + 71,502 = RM 88,002 2.5 MARKET SHAREBelow are the operations of market share for Marshmallow Laundry before and after the business entered into the market in percentage.Percentage of market share before the entering of Marshmallow LaundryNoCompetitorMonthly sales expectation (RM)Market share (%)

1Nadia Laundry 20,380 48.3

2Big Foot Laundry 15,32036.3

3UNIKL MESTECH Kios, self service laundry6,50015.4

Total42,200100

Percentage of market share after the entering of Marshmallow LaundryNoCompetitorMonthly sales expectation (RM)Market share (%)

1Nadia Laundry 18,080 42.8

2Big Foot Laundry 13,57032.2

3UNIKL MESTECH Kios, self service laundry6,25014.8

4Marshmallow Laundry 4,30010.2

Total42,200100

Percentage of market share loosesNoCompetitorLooses of market share (%) New market share (%)

1Nadia Laundry 5.5 42.8

2Big Foot Laundry 4.132.2

3UNIKL MESTECH Kios, self service laundry0.614.8

4Marshmallow Laundry -10.1

Total 100

2.6 SALES FORECASTMonthTotal sales(kg)Total sales(pieces)Total sales(RM)

January 6507703, 262.30

February7409004,985.30

March7107984,652.40

April(1st April- 24th April)8958305,117.64

Total2,9953,29818,017.64

SALES FORECAST DESCRIPTIONFigure of total sales are determined base on the experience of our competitor and assumption made by the marketing manager base on information collected from competitor.JanuaryBase on competitors' experience, our sales for January is approximately RM 3,262.30 because the laundry shop is just opened. People are not fully aware of the shop existence, therefore we are planning to do aggressive promotion during this month.FebruarySales increase by 34.6% because Chinese New Year takes place in this month. This is simply because demand for laundry rise during festive season as people busy to clean up their house (especially carpet, curtain and comforter) and also garments that can only be cleaned through dry cleaning such as velvet, animal fur, and silk.MarchDuring these months, as the shop becomes the attention of the target customer, the sales are more stable, but the sales is not as high as on February. The sales during this month are focus on normal wash and dry cleaning then other garment such as comforter, carpet and curtain. Sales are decrease by approximately 6.7%.April (1st April- 24th April )Sales are seen to be increasing until the end of this month. this has been shown by the result from 1st April until 24th April which has increases up to 10 %. This is because we are in the process of making regular customer. People around target area have started to realize our new shop. 2.7 MARKETING STRATEGYThe main objective of developing marketing strategies is to generate sales. As Marshmallow laundry is newly operating business, we need aggressive marketing strategies to introduce the laundry shop to the public. There are several strategies that will be implemented for above stated reason. It comprises of Service strategies, Price strategies, Promotion strategies, and Place and distribution strategies.Services strategiesOur shop offer services that are normal washing, ironing, dry cleaning and curtain and comforter cleaning. Our way of work is coordinated and very systematic and handle fragile garment in careful manner so there is less risk of customer loosing clothes or mistakenly got other people clothes and we can guarantee our customer will receive their garment in a good condition and better than before they sent. We have insured our service and may provide refund if anything happen during our service. We are the only laundry shop in TKS (Taman Kajang Sentral) that provide specialty in hygiene and insured our service by refund. We give customers a choice to choose the price and needs. We can also consult our customers which method of cleaning service is suitable for their type of garment.Other strategy is to provide a friendly environment and good services. By selling and provide recycle bag for free for first time customer. This recycle bag is our own product and we give customers a choice whether they want plastic bag with a charge or buy our recycle bag and can reused it over and over again. To guarantee satisfactory, we use high quality washing soap powder with anti-parasitic treatment. We also provide special treatment and care for delicate garment.Price strategiesWe provide reasonable and affordable prices by follow the market price and by observation of competitors prices. As our shop target market is neighborhood community and students. Therefore, we provide promotion for students (student package). We provide new set of price that is only valid for normal washing and comforter. This is to entice students to send more clothes to our laundry. Unlike other laundry shops that use standard price for all type of comforter, our shop charged customer based on the weight of their comforter. This strategy is extremely attractive and it has been forecasted to attract many customers in future. Other than that, we made a member card for our customer for free. From the membership card, there will be recorded of how many times the customer come to our shop. We provide 10% discount after and every 5 times of customer use any of our services. This promotion will attract and keep our regular customer.Promotion strategiesAn attractive signboard will be put in front the laundry shop complete with colorful neon lamp to highlight the signboard at night. We will distribute cute mini book marks that content our business name and location to the students. And we will put our flyers around neighborhood to promote our shop. We provide business card for customers so that it will be easier for them to introduce our business to family and friends. Other than that, we provide a free membership to every first time customers that have benefit of price discount.Place and distribution strategiesOur premise located near college/ university and residential area. So, it is convenience for the students who majority does not have own transport to send their clothes. Other than that, our premise is facing the highway road. Thus, they would be easy for customer to see our shop. It will be easier for attract our target market from Taman Kajang Utama, Taman Bukit Mewah, Seri Mewah and other nearby population resident that use the highway. Moreover, the parking area in TKS shop lot is convenient and easy to park. 2.8 MARKETING PERSONNELAs Marshmallow Laundry is only a small business, we do not need many marketing personnel. So, only one of the partners will be in charged on marketing and will be helped by the other partners.NumpositionTask and responsibility

1Marketing managerLook out for ideas and promotions that cangenerate sales without having to consume so much cost.

2Marketing managerDesign and create attractive flyers , banners and signboard.

3Marketing managerEnsuring the price of services is affordable and marketable.

4TeamworkDistribute flyers to residents of TKS, Jalan Bukit and among students of UUM and UNIKL MESTECH.

5TeamworkSeeking opportunities to expand the business in future.

2.9 MARKETING BUDGETTypesFixed asset course (RM)Monthly expenses (RM)Other expenses (RM)

Sign board800

Banner 100

Business card 100

Flyers 80

Mini book mark 100

Marketing manager remuneration 1380

Membership card 100

Total8001380480

Total budget: 800 + 1380 + 480 = RM2,660 3.0 Lost and refundIn the event that any item is lost or damaged by Marshmallow Laundry. We will issue the customer a refund or credit for the value of that item as stated in this paragraph. If a customer is able to provide proof of purchase and purchase amount of the lost or damaged item, our company will provide a full refund, but notwithstanding a maximum reimbursement for each individual item of RM500. If a customer is unable to provide proof of purchase, Marshmallow laundry will not responsible for their lost and damaged. For any lost of item, in duration not exceed 1years, our company also provide the refund with a proof of purchase of amount of garment from the customer. The refund is depends on our evaluation of cases, with a proof propose by our customer.

2. MARKETING PLAN 2.1 SERVICE DESCRIPTIONNowadays, demand for laundry is increasing as more people especially in urban area have limited time to do house chores like washing clothes. Most of working people and student work in office or study in college from morning until night .Therefore, most of them prefer to send their garment to the nearest laundry shop. Other than that, normal washing machine that used in house has no capacity to wash comforter, curtain and certain type of garment such as Korean silk, velvet, beaded lace, blazer and other fragile material. These garments can only be clean through dry cleaning.Marshmallow laundry provided four types of services to fulfill the customer's demand. The services comprise of normal wash, ironing, dry cleaning, and curtain/ comforter shampooing, all at reasonable price. All of these services are operated under the same premises. For normal washing, the clothes will be folded or ironed and hanged depending on the customer's order. For ironing services, customers can bring their own hanger or buy it from the laundry shop. As for dry cleaning, the clothes will be hanged and covered with plastics and for curtain and comforter, they will be ironed before folded and put inside plastic bags. Our specialty is in hygiene and we insured the best quality and service to the customer. We have guarantees by using an anti pathogen treatment (microbe, tick, mites) based on special detergents for the cleaning of all garments. This process achieves total hygiene and a healthy cleanliness for the entire garment. We also insured our service by refund if anything happen during our services.Our main target is to have most customers sending their garment for normal washing and ironing during school days and work days. As for dry cleaning service, we targeted to have most customers during school holidays because many occasion such as wedding and company annual dinner are held during these days. Lastly, more customers will send their curtain and comforter a month before festive season such as Hari Raya Puasa, Chinese New Year, and Deepavali. This is because, they want to tidy up the house for the special occasion.Our company provides laundry service with the concept of best quality, best service for our best customer. Our final product is a result of quality processing. Our staffs are trained to recognize all type of garment, fabrics and problem. We are able to advice and provide solutions for all types of dry cleaning and laundry needs. With our new-tech equipment and quality processing, we commit up to speedy and efficient service. We are also practice eco friendly operation. We keep a strict commitment towards the environment and people health. All our equipment, materials and process are eco- friendly. 2.2 MARKET ANALYSIS2.2.1 TARGET MARKETTarget market is groups of customers that have needs and wants that can be satisfied by the business through the supply of goods or services. The key factors that affect target market are geographic, economic and demographic factor.Geographic factor means that it depends on the location of the business and area surrounding it. Marshmallow laundry is situated at Taman Kajang Sentral .This area consist of residential area and small university. Therefore, under this factor, Marshmallow laundry target market is the residents of Taman Kajang Sentral and also residents of Jalan Bukit, Taman Bukit Mewah, Taman Seri Mewah , Taman Kajang Utama and for university community which is Unikl MESTECH and UUM. But our main focus is Resident of Taman Kajang Sentral and Jalan Bukit resident and Unikl MESTECH student. We have also aim for future target which is Kajang 2 resident.Economic factors relate to the income of the population. The population area near our shop consists of wide population, include variety economic population. From high middle class, middle class, low middle class and student as well. As for the students of UNIKL MESTECH and UUM, we have offered special price for students. That is our main target market range from students who has pocket money amounted from RM 300 to RM 700 per month.Demographic factor is mainly concerned about characteristic of human population or specific segments of the population. Nowadays, people especially in urban area are busy with work or study and they have limited time to do their house chores like washing clothes. Most of the residents of Taman Kajang Sentral and Jalan Bukit are working people and student. Thus, laundry is the most favorable alternative for them. 2.2.2 MAIN COMPETITORSCompany StrengthWeakness

Nadia Laundry Have a regular customers, the oldest shop in this area The well known and establish shop. Reasonable prices Premise layout, decoration and appearance is dull, unattractive

Big Foot Laundry provide good services Have catchy shop layout, nice decoration that attract customer. Comfortable premise Price is slightly expensive, then other competitors.

UNIKL MESTECH Kios, self service laundry Reasonable prices, cheapest prices as it is self service. Strategic location- located just behind students hostels. Service is not welcome as it depends only on machine. For busy student that have no time to do laundry, it will be uneasy for them. Limited space as it located in student entertainment area. Only UNIKL student used the service.

2.2.3 Comparison prices between competitors Dry cleaningIroningNormal washComforterCarpet

Nadia Laundry RM 12.00 per piecesRM 1.20-RM 2.00RM 2.50 per kgRM 12.00 per piecesRM 80 per piece

Big Foot Laundry RM 15.00 per piecesRM 2.00-RM 3.00 per piecesRM 2.50 per kgRM 15.00 per piecesRM 100 per piece

UNIKL MESTECH Kios, self service laundry - -RM 6.00 up to maximum amount, 6 kg -

Marshmallow laundryRM 12.00 per piecesRM 1.20-RM 2.00 per pieces RM 2.50 per kg RM 10.00 per piece RM 100 per piece

2.2.4 SWOT of Marshmallow LaundryOpportunitiesThreat

Similar products on the market are not as reliable or are more expensive Loyal customers Customer demand - have asked sales staff for similar product Competitors have launched a new advertising campaign and promotion. Prices of market raw materials are increasing.

StrengthWeakness

Have catchy shop layout, comfortable, customers friendly and comfortable shop. Provide good and trustable service. Reasonable prices Newly opened Lack of experience Not enough workers

2.3 Pricing strategyService Prices

Normal washing 2.50 per kg

Comforter 10.00 per pieces

Carpet 100.00 per pieces

Ironing 1.20-2.00 per pieces

Dry cleaning 12.00 per pieces

2.4 MARKET SIZEMarket size refers to total potential purchase of target market including competitors services or products within the same market. Competitors are other businesses who offer similar services or products to the same target market. We manage to do some assumption concerning market size after collecting relevant information from 3 competitors, near resident Taman Kajang Sentral and Jalan Bukit and Unikl MESTECH student.Below is the total of potential sales for all the laundry shop Normal washingStudent - 53%Non student - 47%Average customer per day = 30 personAverage unit of sales (kg) per monthTarget marketCustomer num per day Customer num per monthUnit kg per visitUnit kg per month

Student16 40062,400

Non- student14350124,200

Total 6,600

Normal washing 100%Average sales per monthServiceAverage sales (kg) per monthPercentages of service (%)Average sales (kg) per service Price per (1 kg)Total (RM)

Normal washing6,600 70%6,6002.5016,500

Total 16,500

Ironing and dry cleaning comforter and carpet servicesStudent 20%Non student 80%Average customer per day = 20 personAverage unit of sales (kg) per monthTarget marketCustomer num per dayCustomer num per monthUnit kg per visitUnit kg per month

Student 61506900

Non-student 14350124,200

Total 5,100

Ironing 20%Dry cleaning 60%Comforter -15%Carpet 5%Average sales per monthServiceAverage sales (kg) per monthPercentages of service (%)Average sales per service Price per (piece)Total (RM)

Ironing5,100 201,020 1.60 1,632

Dry cleaning 5,100603,06012.00 36,720

Comforter5,10015765 10.00 7,650

Carpet5,1005255 100.00 25,500

Total 71,502

Total market size 16,500 + 71,502 = RM 88,002 2.5 MARKET SHAREBelow are the operations of market share for Marshmallow Laundry before and after the business entered into the market in percentage.Percentage of market share before the entering of Marshmallow LaundryNoCompetitorMonthly sales expectation (RM)Market share (%)

1Nadia Laundry 20,380 48.3

2Big Foot Laundry 15,32036.3

3UNIKL MESTECH Kios, self service laundry6,50015.4

Total42,200100

Percentage of market share after the entering of Marshmallow LaundryNoCompetitorMonthly sales expectation (RM)Market share (%)

1Nadia Laundry 18,080 42.8

2Big Foot Laundry 13,57032.2

3UNIKL MESTECH Kios, self service laundry6,25014.8

4Marshmallow Laundry 4,30010.2

Total42,200100

Percentage of market share loosesNoCompetitorLooses of market share (%) New market share (%)

1Nadia Laundry 5.5 42.8

2Big Foot Laundry 4.132.2

3UNIKL MESTECH Kios, self service laundry0.614.8

4Marshmallow Laundry -10.1

Total 100

2.6 SALES FORECASTMonthTotal sales(kg)Total sales(pieces)Total sales(RM)

January 6507703, 262.30

February7409004,985.30

March7107984,652.40

April(1st April- 24th April)8958305,117.64

Total2,9953,29818,017.64

SALES FORECAST DESCRIPTIONFigure of total sales are determined base on the experience of our competitor and assumption made by the marketing manager base on information collected from competitor.JanuaryBase on competitors' experience, our sales for January is approximately RM 3,262.30 because the laundry shop is just opened. People are not fully aware of the shop existence, therefore we are planning to do aggressive promotion during this month.FebruarySales increase by 34.6% because Chinese New Year takes place in this month. This is simply because demand for laundry rise during festive season as people busy to clean up their house (especially carpet, curtain and comforter) and also garments that can only be cleaned through dry cleaning such as velvet, animal fur, and silk.MarchDuring these months, as the shop becomes the attention of the target customer, the sales are more stable, but the sales is not as high as on February. The sales during this month are focus on normal wash and dry cleaning then other garment such as comforter, carpet and curtain. Sales are decrease by approximately 6.7%.April (1st April- 24th April )Sales are seen to be increasing until the end of this month. this has been shown by the result from 1st April until 24th April which has increases up to 10 %. This is because we are in the process of making regular customer. People around target area have started to realize our new shop. 2.7 MARKETING STRATEGYThe main objective of developing marketing strategies is to generate sales. As Marshmallow laundry is newly operating business, we need aggressive marketing strategies to introduce the laundry shop to the public. There are several strategies that will be implemented for above stated reason. It comprises of Service strategies, Price strategies, Promotion strategies, and Place and distribution strategies.Services strategiesOur shop offer services that are normal washing, ironing, dry cleaning and curtain and comforter cleaning. Our way of work is coordinated and very systematic and handle fragile garment in careful manner so there is less risk of customer loosing clothes or mistakenly got other people clothes and we can guarantee our customer will receive their garment in a good condition and better than before they sent. We have insured our service and may provide refund if anything happen during our service. We are the only laundry shop in TKS (Taman Kajang Sentral) that provide specialty in hygiene and insured our service by refund. We give customers a choice to choose the price and needs. We can also consult our customers which method of cleaning service is suitable for their type of garment.Other strategy is to provide a friendly environment and good services. By selling and provide recycle bag for free for first time customer. This recycle bag is our own product and we give customers a choice whether they want plastic bag with a charge or buy our recycle bag and can reused it over and over again. To guarantee satisfactory, we use high quality washing soap powder with anti-parasitic treatment. We also provide special treatment and care for delicate garment.Price strategiesWe provide reasonable and affordable prices by follow the market price and by observation of competitors prices. As our shop target market is neighborhood community and students. Therefore, we provide promotion for students (student package). We provide new set of price that is only valid for normal washing and comforter. This is to entice students to send more clothes to our laundry. Unlike other laundry shops that use standard price for all type of comforter, our shop charged customer based on the weight of their comforter. This strategy is extremely attractive and it has been forecasted to attract many customers in future. Other than that, we made a member card for our customer for free. From the membership card, there will be recorded of how many times the customer come to our shop. We provide 10% discount after and every 5 times of customer use any of our services. This promotion will attract and keep our regular customer.Promotion strategiesAn attractive signboard will be put in front the laundry shop complete with colorful neon lamp to highlight the signboard at night. We will distribute cute mini book marks that content our business name and location to the students. And we will put our flyers around neighborhood to promote our shop. We provide business card for customers so that it will be easier for them to introduce our business to family and friends. Other than that, we provide a free membership to every first time customers that have benefit of price discount.Place and distribution strategiesOur premise located near college/ university and residential area. So, it is convenience for the students who majority does not have own transport to send their clothes. Other than that, our premise is facing the highway road. Thus, they would be easy for customer to see our shop. It will be easier for attract our target market from Taman Kajang Utama, Taman Bukit Mewah, Seri Mewah and other nearby population resident that use the highway. Moreover, the parking area in TKS shop lot is convenient and easy to park. 2.8 MARKETING PERSONNELAs Marshmallow Laundry is only a small business, we do not need many marketing personnel. So, only one of the partners will be in charged on marketing and will be helped by the other partners.NumpositionTask and responsibility

1Marketing managerLook out for ideas and promotions that cangenerate sales without having to consume so much cost.

2Marketing managerDesign and create attractive flyers , banners and signboard.

3Marketing managerEnsuring the price of services is affordable and marketable.

4TeamworkDistribute flyers to residents of TKS, Jalan Bukit and among students of UUM and UNIKL MESTECH.

5TeamworkSeeking opportunities to expand the business in future.

2.9 MARKETING BUDGETTypesFixed asset course (RM)Monthly expenses (RM)Other expenses (RM)

Sign board800

Banner 100

Business card 100

Flyers 80

Mini book mark 100

Marketing manager remuneration 1380

Membership card 100

Total8001380480

Total budget: 800 + 1380 + 480 = RM2,660 3.0 Lost and refundIn the event that any item is lost or damaged by Marshmallow Laundry. We will issue the customer a refund or credit for the value of that item as stated in this paragraph. If a customer is able to provide proof of purchase and purchase amount of the lost or damaged item, our company will provide a full refund, but notwithstanding a maximum reimbursement for each individual item of RM500. If a customer is unable to provide proof of purchase, Marshmallow laundry will not responsible for their lost and damaged. For any lost of item, in duration not exceed 1years, our company also provide the refund with a proof of purchase of amount of garment from the customer. The refund is depends on our evaluation of cases, with a proof propose by our customer.