The Cost of Maintaining the

Storage Status QuoUnstructured data growth is exploding, but the status quo of traditional NAS storage is crippling both CAPEX and OPEX budgets. At the same time, the

business is mandating cloud-first initiatives. As an IT professional, you're likely asking: "Is there a more cost-effective way to manage unstructured data growth that doesn't compromise on performance?"

Keep reading to learn what caused this explosion of unstructured data and what you can do to decrease the associated costs.

Data growth shows no sign of slowing.

90percent

of data was created in the last two years1

2.5exabytes

of data are produced every day1

90% of this data growth is unstructured data.

IT leaders need a storage solution that will give them

data center performance with the economics, scalability, and

durability of the cloud.

The good news? Hybrid cloud storage can deliver that, with up

to 70% savings over the storage status quo.

That is 29 TBs of data every second

1 IBM Marketplace, “10 Key Marketing Trends for 2017”2 ESG, "The cost of Maintaining the Storage Status Quo", 20163 Forbes.com, “Where Data Goes To Die: Big Data Still Holds Answers, But They're Not Where You're Looking For Them,” Dec. 8, 2016

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and/or other jurisdictions. All other marks and names mentioned herein may be trademarks of their respective companies.

The world’s data will grow by 50x in 10 years.

What is fueling unstructured data growth?

The storage status quo just can’t keep up.

THE RESULT?The average enterprise spends more than $4.5 million per year on the storage status quo, including both CAPEX and OPEX.2

In order to make the storage of unstructured data cost-efficient, business leaders are encouraging IT to

move workloads to the cloud, but IT leaders are resisting.

Only Panzura Freedom hybrid cloud storage delivers data center performance with cloud economics.

How much is thestorage status quo costing you?

Try our TCO calculator at panzura.com/hybrid-cloud-storage-tco

THIS MODEL DOESN’T SCALE.

And the worst part? Of the data that is being stored, 90% is inactive (only 10% is active).3

Storage administrators report 7 major challenges with the storage status quo when dealing with the

explosive growth of unstructured data:2

Richness of data types (4K video, 3D images, seismic data, complex models, dev-test, etc.)

Big data analytics (requiring multiple copies of data)

Compliance and regulatory requirements (requiring data retention)

Hardware costs

The rapid rate of data

growth

Devicemanagement

Power and cooling costs

Running out of physical

space

Staff costs

Dataprotection

1ZB

50ZB

� � �

Traditional DC70%

Traditional DC45%

Public35%Private

20%Public20%

Private10%

2015

Workloads

2021

0

5

10

15

20

25

30

27% 26% 26% 23% 20% 18% 18%

1. Unprecedented performance at scale – Delivers unprecedented performance and scale to meet application and user demands in both physical and virtual environments.

2. Expanded data center workloads – High performance NFS expands coverage beyond SMB/CIFS to include engineering and design, simulation, imaging, and software development applications.

3. Any platform, any cloud – Software defined storage enables customers to deploy on any platform – physical, virtual, or cloud – and use any cloud.

4. Automated, centralized management – Intuitive GUI and API enable administrators to automate tasks and always be in control.

5. Cloud data protection – Designed for the cloud to protect, encrypt, and recover your data globally.

?

Source: IDC, "Worldwide Quarterly IT Infrastructure Tracker, Q4 2016"

Source: ESG, “The Cost of Maintaining the Storage Status Quo, 2016”

Source: EETimes, “Digital Data Storage is Undergoing Mind Boggling Growth,” Sep 14, 2016

Traditional DCPublic CloudPrivate Cloud

5,000,000

4,500,000

4,000,000

3,500,000

3,000,000

2,500,000

2,000,000

1,500,000

1,000,000

500,000

0

Traditional vs. Hybrid CloudCost Structure

Traditional Hybrid Cloud

Staffing

Maintenance/Support

Infrastructure

Subscription

HW/SW Acquisition

0

10000

20000

30000

40000

50000

Exab

ytes

(bill

ions

of G

Bs)

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

60000

Structured DataUnstructured Data