pantaloons by ram deo

7/30/2019 Pantaloons by Ram Deo

1/12

ASSIGNMENT OF RETAIL MANAGEMENT

ON

PANTALOONS

Submitted to:-

Ms. Shikha Gupta

Asst. Professor

NIFT, Jodhpur

Submitted by:-

Ram Deo Bharti

MFM (2012-14)

NATIONAL INSTITUTE OF FASHION TECHNOLOGY


2/12

CONTENTS

1. History

2. Study of Pantaloons store

3. Pantaloons brands

4. Retail mix-

Product

Price

Place

Promotion

Presentation People

Process

5. Store layout

6. Store operations

7. References


3/12

HISTORY OF PANTALOONS

Pantaloon Retail (India) Limited, is a large Indian retailer, which is part of

the Future Group, and operates multiple retail formats in both the value and

lifestyle segment of the Indian consumer market. Headquartered in Mumbai, thecompany has over 1,000 stores across 71 cities in India and employs over 30,000

people, and as of 2010, it was the country's largest listed retailer by market

capitalization and revenue.

With effect from 1 January 2010 the company separated its discount store business,

which includes the Big Bazaar hypermarket and the Food Bazaar supermarket

businesses, into Future Value Retail Ltd., its wholly owned subsidiary, so that the

company may be listed independently.

The companys brands include Pantaloons, a chain of fashion outlets, Big Bazaar, a

hypermarket chain and Food Bazaar, a supermarket chain. Some of the company's

other regional brands include, Depot, Shoe Factory, Brand Factory, Blue Sky, all,

Top 10 and Star and Sitara.

A subsidiary company, Home Solutions Retail (India) Limited, operates Home

Town, a large-format home solutions store, Collection i, selling home furniture

products and E-Zone focused on catering to the consumer electronics segment.

Originally incorporated as Mens Wear Private Limited on October 12, 1987.The

Companys name was changed to Mens Wear Limited on September 20, 1991,

further to Pantaloon. Fashions (India) Limited on September 25, 1992 and to

Pantaloon Retail (India) Limited on July 7 1999.

Importance of Store Location

Store location is the most important P in Retailing.

Locating the retail store in the right place was once considered to beadequate for success.

While retailer can change his merchandise mix, adjust prices, improvecommunication with consumers and offer better service, once thestore comes into existence, it is fairly difficult to change the location.

It may result in the loss of customers and employees.


4/12

Trade Area Analysis

A trade area is the geographic are that generates the majority ofthe

customers for the store.

Knowing the boundaries of the trade area helps the retailer estimate the

number of potential customers that may come to the store.

Understanding the trade area also gives key inputs to the retailer for the

promotional and communication strategies to be adopted by him.

A trade area typically contains three parts

Primary, secondary, and fringe area.

Primary trading area covers between 50 to 80 % of the storescustomers.

Secondary area covers contains the additional 15 to 25% of the stores

customer.

And remaining is covered by fringe area


5/12

Study of Pantaloons Select City Walk Store

LOCATION

Location :Select City Walk Mall, Plot No A-3, Ground Floor, Saket, New Delhi

Merchandisebroad and deep

Store Area7500 sq. ft

Total Footfalls400/ day (approx.)

Sales (in units)250 items/ day (approx.)

SalesRs 2, 50,000Rs3, 50,000/ day (approx.)

Conversion RatioNo. of bills invoiced/Total footfalls No. of bills invoiced185 approx.

C. R. = 250/400 = 62%

Avg. ticket size = Sales/no of bills invoiced

250000/180 =1388

Vision

Our strive towards looking at the Indian market differently and strategizingwith the evolving customer helped us perform better."

Kishore Biyani, CEO& MD, Pantaloons Retail (India) Ltd., in November

2003.

BRANDS AT PANTALOONS


6/12

Pantaloons brands

Agile

UMM

Bare Denim Bare 7to14

Chalk

Rig

Mix n match

All

Honey

Non-PantaloonsBrands

Biba

109 F

Remanika

Spykar

Lilliput

Lee Cooper

Indus league

MAJOR PLAYERS

Shopper Stop

Vishal Retail Limited

Trent India Limited

Reliance Retail

Bharti Wal-Mart

PANTALOON RETAIL SEGMENTS

1. Pantaloons: Lifestyle products under Private Labels and third party brands

2. Central: Seamless mall providing the customer with a wide range of

lifestyle products across multiple national and international brands


7/12

3. Big Bazaar: Value retailing with a range of products from apparel, toys,

accessories, consumer durables to household products and furnishing

4. Food Bazaar: Food and personal care products including dry groceries

and FMCG products.

PANTALOON RETAIL SEGMENTS


8/12

RETAIL MIX

Product

E-commerce: Pantaloons website Futurebazaar.com has revolutionized the

e-commerce business in India. It offers a wide range of products at

affordable prices.

Food: In food business, the group offers a host of options.

Food Bazaara chain of large supermarkets;Brew Bara beer bar; caf

Bollywooda national chain of eateries; Chamosaa pan-Indian chain of

snack counters, and SportsBara bistro focused on the world of sports.

Fashion: The group offers a variety of options in fashion. Its brands includeaLL, Blue Sky, Central, Etam, Fashion Station, Gini & Jony, Navaras,

Pantaloons, and Top 10.

Home & Electronics: Options include: Collection ia lifestyle furniture

store;Electronics Bazaaroffers branded electronic goods and appliances;

e-zonetrendiest electronics items; Furniture Bazaarentire range of

Home Furniture;Home Townone stop destination for all the home needs.

General Merchandise : Options Include:Big Bazaar, Shoe Factory, Brand

Factory, Navaras, KBs FairPrice , Central, Blue Sky

Leisure & Entertainment

Wellness & Beauty

Price

Pantaloons India has brought a whole new revolution when it comes to pricing

strategies, which is evident through the success of its Big Bazaar and Food

Bazaar outlets.

PRICE RANGE:

GARMENTS PRICE

Mens Wear Rs 199- Rs 3000

Ladies wear Rs 199- Rs 2500


9/12

ACCESSERIES PRICE

Mens accessories Rs 99- Rs 500

Ladies accessories Rs 50- Rs 500&above

FOOTWEAR PRICE

Mens Shoes Rs 400- Rs 5000Ladies Shoes Rs 99- Rs 2000

Kids Shoes Rs 99- Rs 500

Place

The company operates over 12 million square feet of retail space, has over 1000stores across 73 cities in India and 65 rural cities with taking over Aadhar. It

plans to take up floor space of 30 million square feet by 2011.It has plans to

open over 3000 new stores by 2010. It is targeting the Tier-2 and 3 cities which

have a huge unleashed potential.

Promotion

They use magazines, newspapers, television, radios, hoardings, internet etc

for promoting the brand. They have joint ventures and alliances with manycompanies to promote the brand.

Seasonal Discounts, Sales Discounts during Festivals are offered to attract

consumers.

People

At the senior management level, the group hired high profile executives

from reputed organizations like Goldman Sachs, Coca-Cola India, and PRIL

also tied up with a few management schools to create a management talentpool for the lower levels.

The company follows a multi-format retail strategy that captures

almost the entire consumption basket of Indian customers. Pantaloons have a

mix of staff recruited by them as well as staff trained by the brands. Store


10/12

Area7500 sq. ft has around 45 staff including- Area sales manager-1 (area

sales manager is 1 for 4-5 stores. He is among top management and can come

any time to question anyone.).Store manager1

Department manager 3 (It is the responsibility of department manager to

have a record of sales, customer loyalty programme and targets)

Visual merchandiser2

Sales staff: Arrangement of colour blocking and size blocking is done by sales

staff.

Men national brands sale staff 5

Lingerie brands sale staff 3

Other sale staff12

Housekeeping6 and Cashier- 5

Processes

Pantaloons Retail has implemented SAP with an investment of $10 Million

in keeping pace with the technology and it is currently in the process of

setting up SAP consultancy software. SAP will be helpful in building robust

transaction management system.

Physical Evidence

It has a huge list of awards, recognition in its kitty like Most Admired

Fashion Group Of The Year, Most Admired Food & Grocery Retailer Of

The Year , Most Admired Food Court , Most Admired Retailer of the Year,

,Most Admired Food & Grocery Retailer of the YearSupermarket .


11/12

GROWTH OF PANTALOONRETAIL

The following are the reasons for growth of PANTALOON retail in India-

Increase in disposable income of consumers

Increase in consuming desireLow share of organized retailing

Purchasing power of Indian urban consumer is growing

In India there is a huge wastage of fresh fruits and vegetables.

STORE LAYOUT

On the basis of ownership- Chain store

On the basis of merchandise- Departmental store

It follows free form of store layout.

High margin items are placed in high traffic Areas.

High demand items are placed in low traffic areas.

Complementary items are placed near each other.

Seasonal needs are considered.

Items needing frequent restocking are placed near store rooms or cash

registers.

L arger departments are placed in lower traffic areas.

Shopping behavior and operational considerations are recognized

STORE OPERATION

At the start of the day-

Opening the store

Attendance

System login

Sales proceeds tally

Inventory verification

Lighting and music control


12/12

Air conditioning

Merchandise display

During the day-

Depositing cash

Goods receipt

Billing payment

Currency verification

Credit card checking

Storage

Store walk by department manager

End of the day-

Daily sales register

Daily sales and stock

Cash tally

Closing the store

Referenceswww.pantaloonretail.in
http://www.pantaloonretail.in/http://www.pantaloonretail.in/http://www.pantaloonretail.in/http://www.pantaloonretail.in/http://www.pantaloonretail.in/

pantaloons by ram deo

Documents