panoramic video
DESCRIPTION
StartUP Marketing case-study of marketing activities initiated to help grow Panoramic Video.TRANSCRIPT
Panoramic Video is an online, interactive, fully-immersive video experience that enables viewers to see 360 degree footage of events and media.
Highlights
* Developed marketing and sales strategy; resulting in early adopting RealEstate, music label and digital media clients using Panoramic Videos.
* Hired key sales sta� from digital agency backgrounds to leverage relationships that lead to early sales.
* Clients included: Fairfax, EMI, Elite Business Connnections, The Falls Festival, Castran & Gilbert..
Objectives
Panoramic Video is a digital media company specialising in the creation of immersive, 360 degree video content for online audiences. Panoramic Video engaged StartUp Marketing prior to launching; and were faced with the di�cult challenge of building interest in an unknown and unfamiliar online service.
Our Solution
StartUP Marketing developed a strategic marketing plan, focused on developing a low-volume, high service strategy that resulted in the creation of unique relation-ships with a small and high pro�le mix of clients. Key activities included develop-ing marketing and sales strategies; hiring and appointment of key personell and leveraging StartUP Marketing’s relationships to generate sales for the service.
The Results
Panoramic Video, successfully proved their concept and engaged a select mix of high pro�le clients within Real Estate, Music, Entertainment and Publishing. The business also diversi�ed into standard video production, green-screen services and has been developing pilots and projects for submission to Film Victoria.
“Working with StartUP Marketing, gave me the strategies, tactics and contacts I needed to turn Panoramic Video from concept, into a business.”
Dean Poore, Panoramic Video.
Want to know more?Speak with a StartUP Marketing consultant today, email [email protected] or call 03 9016 2609For more info or case studies visit www.startupmarketing.com.au.
Marketing | Strategy | Advertising | Project Management | Support | Online Marketing
As featured in TheAge.com.au 2010