Pannon Local Products Cluster

Pannon Local Product Cluster was founded on 3 October 2005. by 13 organisations operating in the West-Pannon Region after almosat

a year of preparation.

The Cluster aims at helping the agricultural and handmade products found and produced in the region by estabishing a

comprehensive inventory of them, streamlining their production, unifying their image and design and creating a market for them.

One of the main directions of sale is the continuously strengthening local tourism, another is the e-commerce to face the challenges of the future, and the third is the local market built upon local, rural

needs.

An important objective beside the above is the increase of local employment, the creation of income-generating opportunities in the

rural areas through the production of local products.

Pannon Local Products Cluster

Founders of the Cluster: 

Municipality of Csörötnek VillageVas County Association for Village Tourism

Vas County Society for Village CateringGyőr-Moson-Sopron Association for Village Tourism

Hegypásztor KörÍrottkő Nature Park Association

For the Small Settlements of Kemenesalja NPOKisalföld Folk Artists Society

Nature Park Territorial Development NPOVasi Hegyhát Multipuropse Small-regional Association

Zala County Folk Art SocietyZala Wine Road Society

Society for the Villages of Zala

Pannon Local Products Cluster

I. Activating sales channels- providing information for the sales points- direct contact- organisation / coordination of product logistics

Planned services of the Cluster

II. Info and marketing- channelling market information to the producers- promotion, advertisement- establishment of trademarks- organisation of joint events

III. Training organisation- professional trainings- organisation of experience exchange

IV. Product development, technology- and quality development- consultation, professional work- help in resource provision

Pannon Local Products Cluster

Steps of the development process

1. Establishment of a database- Territory-specific products- Producers, technologies

2. Production of communication material- Promotion material, price catalogue (for existing

products)- Image/design handbook, trademarks

3. Market analysis- Supply and demand mapping- Assessment of potential sales points

4. Product development, training

5. Implementation of a quality insurance system

6. Formation of a sales network - Sales points for tourism- Shop network- Webstore

7. Developing models of local employment Pannon Local Prodsucts Cluster

The Cluster aims to finance the realisation of its objectives using tendered resources

Applications put in so far:

Regional Innovation Agency

Economic Competitiveness Operative Programme

INTERREG IIIA Hungary-Slovenia-Croatia

Pannon Local Products Cluster

Management organisation of the Cluster:

Hegypásztor Kör4 Molnár Antal str. 9825 Oszkó, Hungary

 Contact:

Ákos Zágorhidi Czigány Telefon: +36-20-220-43-40

E-mail: akos@oszko.hu

Pannon Local Products Cluster