Palm Jumeirah

Live the Eighth Wonder of the World

Xi LiAssata Cowart

Yiran Bai

The Palm Island Located in Jumeirah, Dubai, United Arab

Emirates

An artificial island created using land reclamation, world’s largest man-made island

Mixed-use: residential, commercial retail and hospitality offerings

Construction began in June 2001, first phase handover in 2006

Developer: Nakheel, Dubai government owned company

Total cost reached 12.3 billion dollar

Components: The Trunk (2 Kilometer long, living

retail and tourism)

The Fronds (17 fronds, Luxury villas with beachfront)

The Crescent (11 Kilometer, breakwater, world leading resorts)

Amazing Facts One of the world’s largest

man-made island, covering 560 hectares of land

Due to its immense scale and unique sharp, it is visible from space with the naked eye

3 years of planning, 42 consulting firms and over 50 studies help to ensure the project Made environmentally friendly, from natural materials-

sand and rock, weighing approximately 100 million cubies

Once completed, it will be home of more than 70 different nationalities set to move in.

It will increase the beachfront of Dubai by extraordinary 166%

Over 12,000 Palm trees will be grown on a nursery in Jumeirah, Dubai.

Why It Is Heroic Landmark Creator

The world’s largest man-made island

The world’s eighth wonder

Offer the maximum beachfront coverage in the world, increase the coastline of Dubai.

New leisure capital of the world designed for residential and tourist use

Game Changer

One of the world’s boldest project, reclaim land from the sea and build an offshore city.

Complex sharp of the national plant- Palm tree, iconic development of United Arab Emirates.

Use only natural materials-sand and rock

The Palm Jumeirah

http://www.youtube.com/watch?v=aDQQ3FHJqbc&feature=related

Brand PrismWhat

• Manmade island• Eighth wonder of the

world• Masterpiece in Dubai’s

transformation

For Whom• People who eager for a

world-class leisure and vacation

• Celebrities or millionaire who wants to differentiate themselves in an ultimate way

• Architecture enthusiast

When• June 2001• 9/11/2001• October 2007

Against Whom• Those who don’t like

travel• Those who prefer

natural wonders• Those who prefer

simplicity and do not like luxurious experience at all

PADRProspecter: Las Vegas• Desert area becomes the

entertainment capital of the world

• Finest 5 star hotels and famous for its casino resorts and associated entertainment

• Architectural masterpieces and artistic design

Analyzer: Palm Jumeirah• Unusual construction gives

the island a unique story to tell

• Besides the relaxation facilities, they also sell properties

Defender: Monaco• Formula 1• By size, it is the 2nd smallest

country in the world, but the main sources of income is tourism.

Reactor: Tibet• Totally natural exotic beauty• the Potala Palace－

established in 637 A.D.

Prospection Map Innovative

Atlantis

FamiliarLas Vegas

Traditional

Palm Jumeriah

Tibet

Monaco

Exotic

Recommendation More advertisement

Make more family oriented

Make sure you provide residents with what you are selling them

Make sure Palm Jumeriah is financially stable b/c in 2009 Dubai's economy was collapsing 

Fully account funds 

Provide other means of transportation for tourist beside taxis

Citation http://www.thepalm.ae/vision.html

http://www.investorsprovident.com/overseas-property/dubai-property/palm-jumeirah.html

http://www.itinerarist.com/united-arab-emirates/dubai/palm-jumeirah-islands-eighth-wonder-of-the-world/

http://www.capitalistlife.com/articles/The-Palm-Jumeirah--The-Eighth-Wonder-of-the-World.php

http://www.palmjumeirah.ae/ 

http://www.guardian.co.uk/travel/2008/apr/26/travelnews

http://dubai-architecture.info/DUB-033.htm