palm beer finder app case study

Palm Beer Finder App!

BeebyClarkMeyler.com | @GoBCM!

•  Latis Imports, a US importer of Belgian beers, needed to raise awareness and encourage trial of a newly introduced premium beer brand, PALM Beer, in the New York City market. "

"•  With a limited budget, Latis Imports needed a clever way to inform

the target audience about the brand, help them find it in stores, bars and restaurants, and encourage trial."

•  The target audience was urban, tech savvy, and highly dependent on their smartphone for entertainment, happenings and information."


Location-based mobile app puts PALM on the map"

•  Multi-faceted social, local and mobile efforts including social media content strategy, influencer outreach, local event marketing and the development of a mobile app"


•  Consumers gained awareness of the brand and had a place to share their discovery and stay up-to-date with local events"

•  As the brand gained traction, the PALM Beer Finder app, a Foursquare presence, and a Twitter influencer outreach were all rolled-out"

Social Media & Local Events!We introduced the brand through hyper-local events and a solid social presence on Facebook"


•  Utilizing Event Ads, Invitations, FB Custom Tabs, Twitter influencer outreach and Display Media, events in New York City were promoted across social networks"

•  100’s of ad variations were developed, testing various combinations of imagery and content, to achieve optimal results"


•  Beer Finder iPhone application on the Latis site, Facebook and iPhone"

•  The iPhone app (featured below) recognizes a user’s location and displays stores, bars, and restaurants carrying PALM"

•  The app allows users to save locations to favorites for easy viewing later"


Mobile Efforts!!!!Influencer Outreach!

•  iPhone, Facebook, and website Palm Beer Finder apps increased awareness of restaurants and bars carrying Palm"

!•  Beer and nightlife influencers

helped promote Palm to their followers, increasing credibility with the beer community"


Increase in Sales!"

Growth in Social Presence!Successful Local Events!Industry Recognition!"

+45% increase in PALM Beer sales in New York City in 2011

vs. 2010!

+45% increase in PALM Beer sales in

New York City in 2011 vs. 2010!

•  45% increase in PALM beer sales in New York City in 2011 versus 2010"

•  Facebook Fan base increased by over 900%"

•  Focus on local events and promotion drove on location sales"

!•  Campaign efforts nominated for

Best Integrated Campaign - OMMA 2011"


Beeby Clark+Meyler is an award-winning interactive agency focused on innovation in media. By this we mean the creation of new and more effective marketing based on the consumer’s evolving interaction with, and consumption of, media. "We design highly productive marketing programs that leverage today’s most engaging digital media technologies to enable more brand engagement, awareness and sales. "For more information, contact Stuart Meyler, Principal"[email protected], 203.653.7950"!Visit: BeebyClarkMeyler.com!Follow: @gobcm"

palm beer finder app case study

Technology