pact webinar dec82011
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TRANSCRIPT
Welcome to the Webinar!“Introduction to GlobalGiving”
Brought to you by the Capacity Development Team
December 8, 2011
Presenter: Manmeet MehtaSenior Program Manager
Crowdsourcing Social Innovation & New Partnerships
Moderator: Olga Yakimakho, Senior Program Manager for CD
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Webinar Purpose
Introduce the GlobalGiving online platform to Pact Capacity Development practitioners as a resource for helping Pact’s local partners in
their fundraising capacity development.
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Agenda 1) How does Global Giving Work?
2) What are the benefits to non-profits?
3) Who can join the GlobalGiving site?
4) What can Pact do to help local partners benefit?
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GlobalGiving
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Tool
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Compelling Project PageSpecific, action -oriented
Easy to understand, jargon-free, project specific
Close-up, high -resolution photo
Tangible, realistic, varied
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• Overall donations made through GG to date: $54 mn.+• Overall donations made through GG in 2011: $14 mn +• Number of donors to date: 237,246• Projects receiving funding: 5,014 • Number of visitors who visit GG.org each week: 30-40K• Average donation amount per org: ~$9,000/year
(Median: $2,400)• Countries disbursed to: 110 countries• Top Donor Countries: USA, Canada, UK, Australia, India,
Singapore• Percentage of donors who ‘add on’: 50%• Average donation size: $78 (Median: $25)
GlobalGiving by the Numbers
Our BD Team is working hard to find additional donors …
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–Amount raised in 2011: $7.5million +–Corporate partners in 2011: 65–Corporate partners: Eli Lilly & Co, Hilton, sabre Holdings, Rosetta Stone, Capital One, Moody’s, Google, Western Union Foundation, Cummins, and dozens more–Donation volume in 2010 through corporate partners: ~$5.2 million–Amount given by Nike’s employees: ~$1 million in 2010
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Other value for non-profit partners
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Building Fundraising Capacity• Monthly trainings• One on one consultations• Connecting with highly-skilled volunteers• Blog: http://tools.blog.globalgiving.org/ Come here
for:– External opportunities– Summaries and slides from past trainings– Details on matching campaigns and other– opportunities– General online fundraising tips
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Transforming relationships with your online donors
• You can access your donor information in real time by logging on to the Project Entry site on GlobalGiving.org
• This site also allows you to download all of your past donation information
• Please note this provides gross donation information (not counting fees or add ons)
• You can send thank you notes directly through the GlobalGiving site.
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Holiday & Year-End Giving• Important Dates
– Black Friday – Nov. 25– Cyber Monday – Nov. 28– Hanukkah – Dec. 20 - 27– Christmas – Dec. 25– Last day to give in 2011 – Dec. 31
• GlobalGiving promotions– GlobalGiving donor outreach– Tribute Card Challenge– Gifts for Good
Don’t forget to get ready for January gift card redemptions!
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Other Campaigns
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Who are GlobalGiving’s Corporate Partners?
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GG Partnership Options
• Strategic Philanthropy
• Employee Engagement
• Gift Cards
• Cause-Related Marketing
• API Integration
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Employee Engagement: Nike
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Employee Engagement: Nike• Nike uses the WE Portal to engage it’s employees
worldwide
• Employees have access to all projects on GG
• Instead of traditional matching, receive a GG gift card for amount donated
• Over $2.5M given since program started almost 2 years ago
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Employee Engagement: Eli Lilly
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Employee Engagement: Eli Lilly• 37,000 employees globally
• Have access to all pre-Existing GlobalGiving projects in the categories of health, environment, education and hunger
• All donations of $25 or more are matched 1:1
• Received a $50 gift credit to from Lilly Foundation
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Who can join the GlobalGiving site?
• ANY registered public charity, anywhere in the world
• At least one employee or volunteer speaks English
• Some access to the internet
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How can organizations join the site?
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How can organizations join the site?
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Feedback from NGO partnersOn behalf of HOTPEC Orphanage, I wish to congratulate you for the professional kind of support extended to us.
Many things have we discovered that will improve our ability to communicate with other partners in development. For example: the Thank you template, how to present projects so that they appear appealing and many other tips which will leave us even more a professional organisation than before. Even if we do not win the competition in the end, we would have advanced in our ways of communication. We want to say a BIG THANK YOU to all the members of your team.
-- HOTPEC Orphanage
Part of our strategy with the Global Giving campaign is 1) to be able to list our projects on a major charitable giving site, 2) to broaden our outreach beyond friends and family donors.
We are happy to say that so far, the strategy is working. Specifically, a bit more than 50% of our donors during the campaign are new to Caravan to Class and 28% of all donors are outside of our friends and family community, ie. unaffiliated donors.
-- Barry, Caravan to Class
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What can you do to take action?
• Share the training opportunities with your local media– Put it on twitter and Facebook
• Share the opportunity for the next GlobalGiving Open Challenge – Interested organizations fill out nomination form
to join http://www.globalgiving.org/non-profits/– Due Diligence Deadline : March 1, 2012– Challenge: April 2012
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What can you do to take action?
• Share the training opportunities with your local media– Put it on twitter and Facebook
• Share the opportunity for the next GlobalGiving Open Challenge – Interested organizations fill out nomination form
to join http://www.globalgiving.org/non-profits/– Due Diligence Deadline : March 1, 2012– Challenge: April 2011
