p1a spa dec.16.10
TRANSCRIPT
Software Park ThailandThe New Challenges
Ms.Chamaiporn PornpruethiananDeputy DirectorSoftware Park Thailand16 December 2010
Agenda
1. Software Park Thailand : Overview2. Thailand ICT Markets and Trends3. Software Park Thailand
“The New Challenges”
Software Park Thailand at a glance
May 1997 : Approved by the cabinetNovember 1999 : Established and moved to the current buildingApril 2001: Grand opened by HRH Princess Maha Chakri Sirindhorn.
Software Park Directors
Dr. Rom Hiranpruk
Ms. Suwipa Wanasathop
Assoc.Prof.Dr.Thanachart Numnonda
Software Park Initial Vision
Software Park Thailand National Science and Technology Development Agency (NSTDA)
Ministry of Science and Technology, Thailand
“To become a top-rate learning organization that supports entrepreneurs to create a strong world-class software industry, making software an enabler for competitiveness of the Thai economy.”
SWP Services
Technology Transfer
• Promote transfer of relevant
technologies for software
industry –professional and
management levels
Incubation
Promote and incubate new start-ups software entrepreneurs
Infrastructure & Facility Support
Office Rental, Training & Meeting Room Rental
IT Consulting Centerfor Industry (ICCI)
( ICT-Enablement)• Promote use of IT, to all sectors of the economy to help increase productivity and competitiveness
Quality Improvement
• Improve standard of local software companies to international level
Business Development& Market Enabling
• Promote new market opportunities
• Create environment conducive for software businesses
Software Park : Initial Mission
Infrastructure & Facilities Support
Incubation
Software Business Enabling
IT Enablement
Technology Transfer Center
Software Park’s Main Activities
Technology Transfer Center
Technology Transfer Center
IT Advisory
Infrastructure & Facilities SupportDuring 2000-2009
• 140 companies, 3 Associations / 32 International companies • At present : 100% Occupied, 53 companies (10 are international)
• 1,017 workers employed• Generating US$ 9.7 Million Income; Export US$ 1.0 Million
JASUMEDIA.COM
Incubatees 2002-2009
Business Development & Market Enabling
Develop new market opportunities
Marketplace for developers and consumers
Business Matching, Buyer meets Seller
Promote Thai Software Brand
Go to Market Program (Local/International)
Empowerment Program
Funding Coordination
Develop Strategic Alliances
Promote use of IT, especially through use of appropriate software, to all sectors of the economy to help increase productivity and competitiveness.
OBJECTIVE:
IT Enablement
HEALTHCARE
FOOD & AGRICULTURAL
TOURISM
RETAIL
LOGISTIC OTHERS
IT for some strategic Industries
IT Professional DevelopmentTechnology Transfer
The Center for the Human Capital Development to build and enhance IT capability of both individual and organizations by collaborative educational activities and initiatives with the network of renown partner organizations in Thailand and overseas.
PARTNERS:
Annual Conference IT Certification Day 2000 - 2007
SPI@ease Program: Provide funding support up to 70% for the cost of CMMIimplementation To 25 Thai Software Enterprises.
64% of CMMI Organization in Thailand are from the SPI@ease Program.Maturity Level 2: 8 companiesMaturity Level 3: 15 companiesTotal 23 Companies
INITIATIVES FOR INDUSTRY
Gartner: Thailand is one of the top 30 off shoring destinations (December, 2008)
103 Thai Software developers are training and implementing PSP in their organization.
33 Thai Certified PSP Developers. “No.1 in Southeast Asia”“No.1 in Asia Pacific”
“No.3 in the world”
PSP Initiative Program: Provide funding support up to 70% for training , tutorial & exam cost to 100 Thai Software People.
IT Advisory
INITIATIVES FOR COMMUNITIES
Thailand SPIN: Promote software process improvement &software quality by providing forums for discussions and sharing of software improvement experiences andideas through 3 main areas:Testing, Project Management, Product and Process Quality Assurance.
The IASA Thailand chapter exists to promote IT Architect by providing a forum for discussions and sharing of IT Architect experiences and ideas.
9 Seminars & 3 Workshops in 2009, 1,118 SW people attend SPIN activities and 701 members
4 Seminars & IT Architect Regional Conference, 420SW people attend IASA activities in 2009.
IT Advisory
Software Park Thailand
Innovation Cluster 1,Thailand Science Park
Software Park Phuket
Korat Software Park
E-saan Software Park
Chiang Mai Software Technology and Outsourcing Centre
Thailand IT Cluster
www.swpark.or.th
www.sciencepark.or.th
www.softwareparkphuket.com
www.koratswpark.org
www.esswpark.org
Thailand’s ICT Market 2008-2009 & Outlook 2010
Source: SIPA, ATCI, NECTEC, Software Park Thaiiland
Thailand’s ICT Market Highlight
• Thai IT market is the largest in the South East Asia region, and is projected to grow at a CAGR of 12% over 2010-2014 periods.
• Total value of Thai domestic spending on IT products and services should pass US$ 5.4 bn in 2010 and US$ 8.7 bn by 2014
Thailand’s ICT Market Highlight• Economic Recovery in 2010• Growing PC penetration• New technologies and business models, Mobile internet,
Cloud computing, 3G mobile and WiMAX and industry trends, such as SaaS, Green IT and virtualization
• Thai Smartphone market grow up 200% - Reach upto 330,000 handsets in the first half of this year - Expect to reach 800,000 handset units by end of 2010
Thailand’s ICT Market Highlight• Broadband market is growing
- Lower price with higher bandwidth- 2.6 Million Homes has broadband- Average speed is 6 Mbps- Market size 20,000 million bahts
• Cloud Computing- Many enterprises now consider the private cloud operation- Some Data Centers start to invest on the public cloud
• Internet Banking & Mobile Bangking / e-Commerce is growing
• Mobile Device Application
Mobile & Internet Users 2010• 69 Million mobile users in Thailand• 24 Million Internet users as of June 2010, 35%
penetration• Mobile broadband users 1.66 million, was only
595,000 las year,• By 2014, the number is expected to rise to almost 30
million• 100,000 users of Facebook on mobile phones
Source : 1. www.nectec.or.th/internet/ “Internet user profile in Thailand” report, NECTEC2. Internet Telecommunication Union3. www.nso.go.th
Our New Challenges& Opportunities
Next Major Computing Cycle
Source: Morgan Stanley 2009
New Trends
Web 2.0Web as a PlatformOS/Device independenceLarge scale computingSoftware as a ServiceCloud Computing
Gartner Trends 2011Cloud computingMobile Applications and Media Tablets.Social Communications and Collaboration.Video.Next Generation Analytics.Social Analytics.Context-Aware Computing.Storage Class Memory.Ubiquitous Computing.Fabric-Based Infrastructure and Computers.
Opportunity for Developing Countries to Leapfrog
Software Park Thailand’sNext Vision
“The future of Software Park is not a location, it is a platform and community on
the Internet.”
Future Software Business Model
SoftwareCompanies
UsersGovt / Private
Software Park’s Role-Landmark of the industry
-Technology Advisor-Collaboration
-Strengthen Industry -Drive Demand
Cloud Market Place
FacilityManagement(Landmark)
TechnologyAdvisory
Collaboration
StrengthenSW Industry
DemandDriven
Software Park’s Role
Software Park RoleLandmark as a Thailand Software CenterTechnology advisor for a new software computing eraCollaboration with the Industry, UniversityStrengthen Industry Drive demands for a new software market
Software Park : Mission
SWP Services
Technology Transfer
• Promote transfer of new
technologies for software
industry –professional and
management levels
Infrastructure & Facility Support
Provide Platform, Office Rental, Training & Meeting Room Rental
Technology Enabling
• Promote use of Cloud Services
• Enterprise 2.0•Testing Services / Showcases
IT Consulting
• Improve standard of local software companies to international level
Software Business Enabling
•Collaboration with the industry
• Drive Demand on the new market
