p roblem: purple wine stains on your teeth p roblem o rigins:

PROBLEM:

PROBLEM:

Purple wine stains on your teeth

Problem Origins:

1. Popularity of whitening products

which destroy enamel

Problem Origins:

2. Long term popularity of wine products

2008: 1.5 billion liters of wine consumed in U.S.

Estimated 2013: 1.7 billion liters of wine consumed in U.S.

15 bottles of wine per adult aged 21-64

Problem Origins:

SOLUTION?

A quick + discreet

disposable toothbrush especially for wine stains

What would be better is prototype of your toothbrush

----- Quick effective with only a few brush strokes

Easyuse without water

Disposableensures proper hygienic application every

time

Recyclableappeals to eco-conscious audience

Discreetsmaller than a lipstick

Flexible Use

use multiple times throughout an eveninguse multiple times throughout an eveninguse multiple times throughout an eveninguse multiple times throughout an eveninguse multiple times throughout an eveninguse multiple times throughout an evening

use multiple times throughout an evening

But, how does it work?

The

DESIGNis as simple as 1-2-3

1Bristl

es

2Solution

3Brush

• Bristle length variedeffectively cleans between teeth

where most stains occur

1.

BRISTLES

• Soft bristles similar to

traditional shaving brush

ensure gentle cleaning of teeth and gums

SOLUTION• Tamper resistant seal on cap

ensures oral hygiene + safe transportation

• Rubber seal for one-way flow of solution ensures remaining solution remains fresh

• Color is a light blue associated with medical scrubs + trusted mouthwash

• Solution is liquid and subtly minty feels clean without grit or affecting additional food + beverages

2.

• Smallonly 2 ½ inches long ½ inch diameter

• Thoughtful designreplaceable cap secures on bottom like a marker cap

• No messtwist the bottom dial to raise solution to bristles

• Clear Usagedial clicks to reassure user it is working

3.

You are going to need some type of prototype…

BRUSH

COMPETITION:

OTHER WINE STAIN REMOVAL PRODUCTS

COMPETITION:

Wine Wipes• Appearance: like an acne pad• Taste: “like old salt water”• Cost: 20 pads for $7


COMPETITION:

Wine Wipes• Appearance: like an acne pad• Taste: “like old salt water”• Cost: 20 pads for $7

Wine Naps• Appearance: like a small baby wipe• Taste: “acidic”“bleachy”• Cost: 10 wipes for $6


COMPETITION:

OTHER

WINE STAIN REMOVAL

PRODUCTS

COMPARISON

• Better tasting

will be

Yum!

• Competitively priced

• More effective with bristles

Deal!

COMPETITION:OTHER DISPOSABLE TOOTHBRUSHES


Wisp (PopBrush, SmileSaver, ReadyBrush, Dr. Collins)

• Appearance: small toothbrush with freshening bead

• Cost: 4 for $6 or 16 for $8

• User comments: “Hard bristles” “too small” “pricey” “had to rinse”


Wisp (PopBrush, SmileSaver, ReadyBrush, Dr. Collins)

• Appearance: small toothbrush with freshening bead

• Cost: 4 for $6 or 16 for $8

• User comments: “Hard bristles” “too small” “pricey” “had to rinse”

Brush-Ups (Denta Burst)

• Appearance: small “glove” for your finger

• Cost: 12 for $3.50

• User comments: “bulky” “uncomfortable” “does not quite brush and clean”

COMPETITION:

OTHERDISPOSABLE TOOTHBRUSHES

COMPARISON

•Marketed to combat wine stains• More convenient: solution inside and no rinsing necessary• More User Friendly: softer bristles, no bulky glove• More effective: able to clean gums and between teeth• More market appeal: “if it can get out red wine stains…”

will be • Marketed to combat wine stains

• More effective able to clean gums + between teeth

• More convenient solution inside + no rinsing necessary

• More user-friendly softer bristles with no bulky glove

• More market appeal “if it can get out red wine stains...”


New and Excitingconfident of success:

unique solution to widespread problem

Your picture here!!

•Marketed to combat wine stains• More convenient: solution inside and no rinsing necessary• More User Friendly: softer bristles, no bulky glove• More effective: able to clean gums and between teeth• More market appeal: “if it can get out red wine stains…”confident of success:

Real Story Appeal


discreet use anywheredue to size and no need for

water

confident of success:

Obviously get better picture here of discrete usage

Easy to Use


planned development withestablished Dentist

confident of success:

Trustworthy

Picture of Dr. Kellyor whoever

•Marketed to combat wine stains• More convenient: solution inside and no rinsing necessary• More User Friendly: softer bristles, no bulky glove

MARKET STRATEGIES

for

success


DIRECT MARKET

Winery Tasting RoomsLaunch in Heart of Wine Country: Napa and SonomaExpand to other California wineriesConsider wineries nationwide

Promotion TablesWine barsBarsClubsWine StoresGrocery Stores Bulk Stores (Costco)Wine Festivals


INDIRECT MARKET

Print AdvertisementInternet + Magazine adsDental offices posters

Countertop DisplaysConvenience MartsGrocery StoresPharmacies

Shelf DispenserWine MartsRetail Stores like Target, CVS, etc.

Bathroom DispensersClubsBars


Direct cosmetic sales like Mary Kay and Arbonne

Free sample post YNo 2go on Facebook status for 24 hours

Sororities and Fraternities focus group testing

Personal Networks have friends throughout U.S.

News Segment can obtain paid review upon request

Celebrity endorsement on talk show or twitter

Oscar Swag bags submit to gain buzz

VIRAL MARKET

•Marketed to combat wine staiMore convenient: solution inside and no rinsing necessary• More User Friendly: softer bristles, no bulky glove

SPECIALTY LABEL MARKET

ConsumersBachelorette partiesBirthday Parties

Store Promotion/Celebration

WineriesRestaurantsBarsClubs

GatheringsWelcome KitsSwag BagsConvention Goodie Bags


COMMERCIAL VIDEO

Scene 1: 8 or so ladies heading out for a night out. Zoom

into their

big, white smiles. They take their usual “before”

shot in the

living room looking all pretty and nice.

Scene 2: You see them dancing and drinking wine at a bar

-- smiling

and having fun. More pictures are taken.

Scene 3: Morning light during a zoom into a computer

screen …and

the girl saying in the background “I can’t believe

she Tagged

me with those purple teeth!”

Scene 4: Pictures of YNo 2go with voice-over promotion.


MARKET STRATEGIES

T-shirtswith YNo 2go logo available through website

Sponorship For health related marathons and Fun Runs either as one in list of sponsors or establish unique Fun Run with primary sponsorship

Team upwith another with another promotion like area artists for festival t-shirts


Perhaps work on this and make list of essential credentials that qualify you as being trustworthy to commit thousands of dollars of venture capital to. Some possible ideas to consider and/or massage into nice write ups:

• Secured website presence already in place

• Work CV examples of past business savvy and accomplishments

• Committed to YNo 2go (as fun and useful product that I thought of, believe in, would recommend and use myself!)

• Have flexibility and sales savvy and location to implement marketing strategy launching in Napa and spreading through personal network across United States

PERSONAL COMMITMENT

p roblem: purple wine stains on your teeth p roblem o rigins:

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