oxigen oxicash presentation

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Nov 2010Nov 2010



AboutAbout OxigenOxigen

B2B, IT enabled transaction and payment

processing platform

Investments from Microsoft Corporation, US &

Blue Label Telecom South Africa

Electronic delivery and distribution of prepaid

and Transaction/ Payment Management

Services

Seamlessly networked environment through a

rapidly expanding retail network of :

above 75,000 Oxigen touch points

currently at 15 million transactions amonth.



Oxigen Ecosystem TodayOxigen Ecosystem Today

Transaction

& Service

Delivery

PlatformConsumer

Phone Line/Internet/CDMA/GPRS/SMS

Prepaid ServicesMobile

Internet/Broadband

TV (DTH)Warranty

Entertainment

Toll

Un-organized RetailMOM & POP STORES

GROCERY STORES

SMALL CYBERCAFES

STATIONARY SHOPS

CHEMISTS

Organized RetailCHAIN STORES

PETROL PUMPS

SUPER MARKETS/MALLSINTERNET CHAINS

Telecom Retail

TELECOM RETAIL CHAINS

TELECOM SHOPS

PCOs

Non-Traditional ChannelsHOUSING COMPLEXES

COLLEGES/HOSPITALS/BPOS0

BanksInternational Retail

Retail Devices

Oxigen

Server Access

POS PC Mobile

SMS & IVR

Gateway

IVR

Postpaid ServicesMobile/Fixed line

Internet/Broadband

Utilities

Payments

Travel (Air/Rail/Bus)E-Commerce

Retail/Consumer Payments

Wallet Virtual (on mobile)

Physical (cash cards)

White Label (Banks/Telcos)

Banking ServicesNO Frills A/c opening

Cash-in/Cash-out/transferRemittances (Dom./Intl.)

Wallet Top-ups



Major City roll-out

Limited roll-out

OxigenOxigen NetworkNetwork

0ver 75,000+ Oxigen

touch points

15 Million

transactions a month

Diu

Uttar Pradesh

Daman

Haveli

Delhi

l Jamshedpur

HP

Chandigarh

AgraJaipur Lucknow

AllahabadVaranasi Patna

Asansol

AhmadabadJabalpur

Nagpur

Baroda

CuttackBhubaneswar

Puri

Hyderabad

Mormugao

Mangalor

e

Bangalore

Pondicherry

Calicut

Madurai

Trivandrum

Ganglok

Siliguri

Shillong

Itanagar

Ledo

Aizawl

Veraval

Kanpur

Kandla Gandhinagar Bhopal

Raipur

Poona

Vishakhapatnam

Panaji

Tirupati

Dispur

JAMMUandKASHMIR

Srinagar

RAJASTHAN

PUNJAB

UP WEST

HARYANA

UP EAST

MADHYAPRADESH

BIHAR

WEST BENGAL MIZORAM

ASSAM

MEGHALAYA

SIKKIM

ARUNACHALPRADESH

GUJARAT

MAHARASHTRA

GOA

KARNATAKA

ANDHRAPRADESH

KERALA

TAMILNADU

ORISSA

New D

elhi

Dadra and Nagar

Nasik

Kolkota

New roll-out



OxigenOxigen ServicesServices

DTH, Music, Cinema, Travel, Deals, Utilities, Toll, Classifieds, Banking

Prepaid Mobile Recharge, Calling Cards, Broadband & Bill Payment

Kiosk Banking



Key Corporate Distribution Partners

Internet Kiosks Chain/Mobile Banking Switches & International Aggregators

Internet Kiosks Chain/Mobile Banking Switches & International Aggregators

Corporate Retail Chains

Corporate Retail Chains

Banks

Banks



Oxigen Digital Promotions

Amex Retail

2010

Other Campaigns

Coca Cola

MonsantoOnMobile

Bounjorno

Hungama



Oxigen & Digital Payments



Digital Payments:Digital Payments:

OxiCashOxiCashOxigen has provisioned a Prepaid Stored Value eWallet Service called

³OxiCash´³OxiCash´

Consumers can register & Top ±up their eWallet to Purchase and Pay for Oxigen¶s own Services or Oxigen Partner Services

The OxiCash prepaid eWallet is a 12-digit E-wallet mapped to a Mobile

number and works like mobile prepaid card such that:o It has Universal access through Mobile, fixed line or Internet using

IVR/SMS/WAP/USSD/GPRS/EDGE/3G/CDMA/WiFi/DSL etc

o Has a Full audit trail of all transaction maintained by Oxigen backend

o Can be Recharged against a Mobile number at all

75,000 Oxigen outlets

Using Internet Banking of all major banks, on the Oxicash website . Through Partner Outlets like Sify, Croma, The Mobile Store, P3 outlets, One

Mobile, etc.

Oxicash is also Working as a Payment Gateway across several e-commerce site



Full Value: No deduction for any fees/fixed charges / No administrative cost/rental

fees

Rs. 100 paid for OxiCash enables customer to buy services worth Rs100.

Validity 6 months from last recharge

Recharge can be as small as Rs. 10

Easy Registration through Web, WAP, SMS and will shortly be through IVR

Central OxiCash data server maintained in a safe & secure environment with SSL

encrypted transaction

12-digit E-wallet Id and 6 digit numeric Password is delivered to the subscriber as

an SMS.

Facility to reset/change the system generated pass-code from OxiCash Website(www.oxicash.in) / Lite site (www.myoxicash.in)

[email protected] becomes Windows Live Hotmail-id with same

password

Can check OxiCash wallet balance anytime on web, SMS, mobile client

OxiCash FeaturesOxiCash Features



OxiCash EOxiCash E--wallet Creationwallet CreationOxiCash eWallet gets created with a complimentary credit of Rupee 1/- for

any Mobile number in India by any of the following methods:

Sends an SMS from new users mobile phone with keyword, OXICASH to

9870 888 888 OR 9731 888 888 OR 9971 888 888

Visits OxiCash website [www.oxicash.in] from an Internet enabledpersonal computer (PC) and enters required details

Visits OxiCash lite site [http://myoxicash.in] from any web browser on a

GPRS handheld device with low bandwidth connection and enters

required details

On successful creation of E-wallet, a 12-Digit E-Wallet number is intimated to

the user through SMS only along with 6-digit numeric transaction password.



New UserNew User

RegistrationRegistration



Through SMS using PINThrough SMS using PIN PinlessPinless FlexibleFlexible

EE--TopTop-- UpUp

Net Banking/Net Banking/ CreditCredit

CardsCards Buy OxiCash Recharge

voucher from any Oxigen

outlets. Recharge your OxiCash E-

wallet by simply sending

RC<Space><Voucher PIN>

to 9870888888 as SMS.

The E-wallet will be topped

up and user will receive a

confirmatory SMS.

Visiting any of the Oxigen touch-

points/ OxiCash distribution

partners. For this, tell the mobile number to

the merchant and pay cash

amount required to be topped up

in the OxiCash E-wallet.

Merchant will top up the E-wallet

and merchant's terminal will print

transaction success report. AnSMS confirmation will also be sent

to your mobile

One can also recharge the

OxiCash E-wallet through

internet banking orVISA/MasterCard.

Log on to http://oxicash.in

and select 'E-wallet

Recharge and follow

instructions.

An SMS confirmation will

be sent to your mobileonce your E-wallet is

successfully topped up.

OxiCash EOxiCash E--wallet Topwallet Top--upup



OxiCash Cards



New productNew product -- OxiCash CardsOxiCash Cards

OxiCash Cards are available in the following denominations

- ONE TIME USE: Rs. 50, Rs. 100

- MULTIPLE USE: Rs. 200, Rs. 500, Rs. 1000, Rs. 5000.

OxiCash Card allows consumer to pay for any of the

following services: Mobile Recharge, DTH/TV Recharge,

Railway Tickets, Airline Tickets, Bus Tickets, Bill Payments, E-

tag Recharge (Delhi - Gurgaon), Insurance, Calling Cards, CarRentals, Nokia Music, Online Shopping, PVR Movie Tickets,

SMS Packs, Phone Back Up and Mobile Fun Content.



One Time Use CardOne Time Use Card

A One Time Use Card cannot be used for multiple transactions.

The One time use cards are in denominations of Rs.50 and Rs.100.

The cards can be used only once for a total of full value printed on your

card Or for a Single Transaction of that Value/ Denomination.

OxiCash car ds of Rs.50 and Rs. 100 can be used to purchase

following services:

- DTH/TV Recharge

- Mobile Recharge

- Insurance- SMS Packs

- Ringtones ,Wallpapers

- Phone Back Up Service



One Time Use CardOne Time Use Card



Multi Use Rechargeable CardMulti Use Rechargeable Card

Multiple use OxiCash Cards are in the denominations of Rs. 200,

Rs. 500, Rs.1000, Rs. 5000.

The cards give you a f ull value and can be used for multiple

transac

tions, for vario

us Services mentioned on the card, up tothe value stated on th card.

Consumer can easily reload the old card by buying a new card and

top it up to increase the value on the card.

Card can be used to pay for services by SMS, Online and for GRPS

mobile.

Customer will be able to purchase the services on the SMS basis(The SMS Instruction guides will be available with the shopkeepers

and online)



OxiCash Payment onOxiCash Payment on

Mobile (Java Client)Mobile (Java Client)



THANK YOUTHANK YOU

oxigen oxicash presentation

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